ADD : #1006, 103 Achosan-ro, Seongdong-gu, Seoul, Rep. of Korea.

Tel : +82-2-553-1323, Fax : +82-2-2118-7599E-mail : pharmsville@gmail.comWeb site : www.pharmsville.com, www.i-appletree.com

Pharmsville. Co., Ltd.

Lee Byung-Wook, the CEO of the PHARMSVILLE, has built up extensive experiences and know-how while working at the pharmaceutical industry for more than ten years. The long years of experience made him keenly aware of the fact that medication is not everything for safeguarding health. In fact, prevention that entails protecting the health while one is healthy is more important than treating an illness after it breaks out. As he started to immerse himself into thinking about the very essence of health, he entered into the health functional foods field naturally, establishing Korea’s representative health functional foods company ‘PHARMSVILLE’. ‘PHARMSVILLE’s root was inspired by our ancestors who took care of the body by what we eat. As we can see through Donguibogam: Principles and Practice of Eastern Medicine, our representative traditional medicine book, we took care of our health with food during the five thousand year long history.We are trying hard to make the health foods that is most natural to our body based on the in-depth experience and wisdom gained through this. In the past, we could protect our body sufficiently, merely by consuming what we obtained from the nature. Today, however, we are threatened by the environment pollution and chemicals. Thus, we cannot intake nutrients completely. In addition, it is no longer possible to standardize individuals’ health state due to the trend that is changing too fast, and due to the diverse lifestyles. The health functional foods market expanded indiscriminately amidst this environment. However, there is no place that operates with the proper information and standard. To eradicate this, PHARMSVILLE launched the ‘Apple Tree Dr. Kim’ brand with the specialized pharmacists. While operating a consultation corner, it also offers specialized health consultation according to individuals’ health state. Customer needs are analyzed impeccably based on this, and it is leading the market as the pharmacists participate in from ingredient selection to the design of balanced nutrition directly, offering customized health functional foods. Even at this moment, ‘PHARMSVILLE’ is capitalizing on the health functional foods with solid foundation, born with the insight for perceiving good ingredients with our deep-rooted history, specialized personnel, incessant research by the researchers, and cutting edge product development capability to nourish the humankind’s health.

IDENTITY

MISSION

NATURAL Healthy Beauty Safety

The company always thinks about the basis of health and tries hard to make health foods that is most natural to our body. We comply with the flow of our body, and help our body to balance on its own and to become stronger. We feel that this is the way to safeguard not only health and beauty, but also safety.

CUSTOMIZE

Quantity is not everything while not everything that is new is good. Instead, optimal health design is needed for each individual instead of standardized design after identifying accurately what we need today. We gain understanding and get inspired via incessant communication with the consumers.

SOLID

We safeguard the sturdy values of the PHARMSVILLE with solid foundation without swaying. We pioneer into the health food market worldwide without compromising at all, with the powerful sense of mission as the health foods company that represents Korea and with the sense of pride towards our products and brand.

This is simple, but not anyone can realize it. However, PHARMSVILLE believes that it has the power to lead all the people in the world to live a healthy life due to its philosophy consolidated by thinking about the fundamentals of health, safety of its products, its pride towards its technological capability, and communication with the consumers.

Good ingredients, good products, popularization

Leader who designs the basis of health

PHARMSVILLE’s

STORY

PHARMSVILLE’s

DNA

PHARMSVILLE develops and produces products on its own through the continual research and development of the specialized pharmacists and researchers. By factoring in the body make-up, usage and taste, the company built diverse brand line-up with the health foods with the optimal proportion, essential nutrients, diet, make-up enhancement, natural foods and highly functional foods. This is because the company carries out impeccable analyses on the customer needs based on tens of thousands of customer consultations, and is always ready to cope with the ever-changing market fast. Moreover, the company is focused on the customer communication activities in order to safeguard the viable brand value that no one can beat. The brand is growing into a brand that is recognized by the consumers since it was selected as the bestseller product that shined Korea this year, ranked number one in terms of the Korean consumer satisfaction index, grand prize as the brand loved by the customers, and selection as the outstanding next generation global brand and outstanding Korean company. As such, PHARMSVILLE is expanding its presence worldwide from the health & beauty market while increasing the point of contact with the consumers incrementally to include shopping mall, home shopping, drug store, convenient store, department store, large discount mart, DFS, and overseas exports. PHARMSVILLE that is firmly rooted in the Asian notion that serves as the basis of our body is the health functional foods company that represents Korea and it will stand tall as the global health functional foods company all times and places, expanding to the entire world.

Health functional foods specialized mall, ‘Apple Tree Dr. Kim’ that provides Korea’s first customized solution, presenting health solution for individuals based on the 1:1 health consultation with the specialized pharmacistsThe company is safeguarding product and brand trust through ten of thousands of customer consultation. The company is consolidating its position as the guide that leads with accurate information and standard so that the consumers can select the health products that suit them.www.i-appletree.com

PHARMSVILLE’s

TODAY

‘Apple Tree Dr. Kim’s Mall’, the health functional foods specialized mall that represents Korea

기본형 응용형

T his is the first customized health functional foods specialized brand that was born with the scientific

research and development of the pharmacists and experts by factoring in the customer needs based on the 1:1 health consultation with customers for a long time. To present the health habits that suit individuals, high quality ingredients are discovered, and even the scientific formula is designed impeccably to ensure optimal nutrition balance.

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T his is a product that factored in the tens of thousands of customers’ needs when it comes to the diet. Nature-

oriented ingredients are pursued and thorough research and development is done for safe consumption. This is a healthy diet specialized brand that contains rich amount of nutrients that may be lacking while dieting. This is an everyday product that helps people to build diet habit instead of skipping meals, and it is characterized by simplicity and portability.

기본형 응용형

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Korea’s representative health functional foods company, PHARMSVILLE

Joint Salido Organic Rice bran Brazil Propolis Spray

Green Multi Vitamins & Minerals

Green Folic Acid 400 & Vitamin B6, B12

Eye health Vitamin AGreen Super Lutein

Dr. G Probiotics Premium

Pure Chlorella Premium

Super Actinidia Arguta Extract

Pure Spirurina Premium

Mega Liver Health Milk Thistle B Complex

Mega Sawpalmetto Prostate Power

Calcium & Vitamin Mineral for Chileren’s Growth

Chewable Multi VitaminHigh Omega3

Dr. G Kids Probiotics Premium

Super Leuteri Probiotics Premium

Drinking Devil Diet Premium

Lemon, Black raspberry flavor

Drinking Devil Diet

Lemon, Black raspberry flavor

Devil Diet Acua Premium

Mango flavor

Drinking Devil Diet Premium 7

Devil Diet (7 pouches/box)

Devil Diet CLA Premium

Devil Diet ShakeCookies and Cream

Devil DietStawberry Latte, Mate Latte

Devil DietRed Power Chitosan, Garcinia

Miranda Super Wholegrain

Devil Diet Effervescent Garcinia

Miranda Wheat grass Cleanse

Devil Diet Heart Label Devil’s Mate Tea Devil’s Powder Mate Powder 100

Devil’s Powder Water soluble Mate Powder

Devil’s Seed Basil Seeds

Devil Toc Fiber Mate flavor

diet for the people for everyday life

Devil dietCustomized health functional foods, developed by pharmacist

Apple Tree Dr. Kim

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V itamin Story selected as a Hi Seoul brand is a high quality vitamin, made with quality ingredients both

in and out of Korea, based on the continual research and development of the experts such as pharmacists. Vitamin Story is an individually customized vitamin brand that offers recommended dose per day by gender and age so that the customers can take well-balanced vitamin and mineral supplements they need each day. This is a vitamin specialized brand that pursues nature-oriented ingredients and that optimized nutrition balance.

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T his is a well-being food brand that enables consuming nutrients as they are by utilizing the superfoods - fresh

fruits and vegetables - selected carefully by the experts. It can be enjoyed easily all throughout the four seasons in the form of sap, oil or powder, consuming nutrients as they are, free of any additive.

Doctor Solution, health functionalfoods brand, developed jointly

with hospital group

This brand was made fromcollaborative R&D between Apple Tree Dr. Kim and hospital. This is a health functional foods brand that is ever more specialized and trustworthy since it was developed based on the joint research and technical alliance on the ingredient selection and mixing proportion.

Daily Green, nature geared natural health food brand that utilizes natural ingredients as they are

This is the health functional foods with proven quality since outstanding natural ingredients from Canada, USA, Europe, Australia and other parts of the world are selected carefully to produce and to import. It enables an easy intake of pure nutrients from natural ingredients.

Golden Garden, premium health foods brand from the clean area,

New Zealand

This is a premium health foods brand developed through impeccable quality management by utilizing clean and safe ingredients from the clean area, New Zealand that is not polluted.

Doctor’s Answer, functional cosmetics brand and

everyday sanitary aid

This helps people to take care of their health habitually as an everyday functional product brand amidst everyday life. This is the brand that is responsible for the health & beauty.

Pure Cabbage 100 PillPure Aloe 100Pure Balsam apple pill Pure cabbage 100 Pill Pure rice bran pill

Max Multi Vitamins & Minerals for Men

Max Multi Vitamins & Minerals for Women

Chewable Vitamin C 500

Chewable Vitamin for menMax multi vitamin & mineral for Mommy

Max Multi Vitamins & Minerals for Men

Max Multi Vitamins & Minerals for Women

Max Multi Vitamins & Minerals for Teen

Max Kids Iron & Vitamin C Plus

Chewable Vitamin for Women

Max Iron & Vitamin B.C.E Plus Max CA MG Vitamin D&C Plus

Effervescent Vitamin C 1000Vitamin D drop 400IU

Berry, Pomegranate Gold Pure Aronia Gold Pure Ballon flower root, Pear and Wild Ginseng

Cabbage, Brocolli & Wild Ginseng

Roasted Burdock TeaPure Slander Glasswort Pill

(Salicornia herbacea)

Organic Acai berry freeze-drying powder

Pure Turmeric powder 100

Inner Beauty Collagen CPure Slander Glasswort Pill

(Salicornia herbacea)(stick package)

New revolution of Vitamin & Mineral

Vitamin storywell-being food brand that includes the quality natural raw ingredients and nutrition as they are

Apple Tree

Korea’s representative health functional foods company, PHARMSVILLE