Наталья Левенец “Целевая реклама для вашего бизнеса”
TRANSCRIPT
PowerPoint Presentation
1
2
3
1000 ;
100 , ;
50 .
5%
4
:
Prom.uaGoogleVkontakteOdnoklassnikiAdmixer
:
(cpc cost per click) (organic)
5
,
6
,
7
SEO
8
?
9
SEO
3
. . SEO
, , , ..
10
11
12
1 GOOGLE.ADWORDS YANDEX.DIRECT
13
2 213
14
3
15
4 -- - - - - - - - - - - - - -
16
5
17
()
, ,
: !, !, ! (Call-to-Action)
. 2-3
18
CTR - 5%CTR + 56% +12% +23%
20
CTR - 10%
- CTR - 0,25%
1.
21
2.
22
3.
23
24
-
25
26
ADMIXER
20
27
28
,
,
29
GOOGLE ANALYTICS
30
31
SHOPPING CARTFINISH_BUTTON_CLICK CONTACT NOWFINISH_BUTTON_CLICK CALL ME BACKFINISH_BUTTON_CLICK CONTACT_VIEW -CS_PRICE_LIST
DOWNLOAD
/TESTIMONIALS
32
E-COMMERCE
33
34
GMV 14.600 UAH 1.600 UAH
1.000 UAH
417
,
20 ADWORDS
35
- = 36.000 UAH
= 5.700 UAH
10% ROI = 417%
41.700 UAH 1.900 UAH
38