: A SEMANTIC APPROACH TO RECOMMENDING TEXT ADVERTISEMENTS FOR IMAGES

A Semantic Approach to Recommending Text Advertisements for Images

Weinan Zhang, Li Tian, Xinruo Sun, Haofen Wang, Yong Yu. Dept. of Computer Science and Engineering.

Shanghai Jiao Tong University.

: Weinan Zhang UCL RTB Optiomal Real-Time Bidding for Display Advertising

: ACM2012

Web Facebook Flickr

(contextual target advertising)

1

[]

2 ViCAD

http://www.aaai.org/ocs/index.php/AAAI/AAAI10/paper/viewFile/1757/2203

[]

1.

Problem1

Pleurodont Agama(

)

2.

Problem2

Tiger

Tiger WoodsMissouri Tigers

Apparel

2.

1.

1.

1.

1.

2.

1.

: :

2.

2.

()()

ti: m:

:tk

()()

vi: n:

:ivk

2.

Ot

Et

Ot: Et:

Ov

Ev

Ov: Ev:

3.

3.

Wikipedia ImageNet/WordNet YAGO

3.

WikipediaImageNetWordNet

YAGO

4.

4.

WikipediaESA TFIDF ESA(Explicit Semantic Analysis)http://www.cs.technion.ac.il/~gabr/resources/code/esa/esa.html

4.

ImageNet(, v) k=7, =0.6

ov

4.

2LOD Descroption Overlap(LODDO) http://rd.springer.com/chapter/10.1007/978-3-642-29923-0_18#page-1Hierarchy-based Matching

5.

5.

1. Wikipedia2. ESA

1. iImageNetk

(i)2. YAGOImageNet

Wikipedia3. Wikipedia

L4. Li5.

2011/03AOL9,954,1301,607,688

Flickr230

Annotation + Search(AS)

Annotation + Expansion + Search(ASEx)

ViCAD

ImageAdSense()iAdSense-LODDO iAdSenseLODDO

iAdSense-Tree iAdSense

iAdSense-OneLayeriAdSense

6

210

P@n(precision at position n)(ntop-n)

ii

iAdSense-OneLayeriAdsense

ViCADASiAdSense AS

iAdSense-LODDO > ASEx 16.4%iAdSense-LODDO > ViCAD 20.7%

iAdSense-LODDO