[애드오피 행사] adop 미디에이션(mediation) by louis
DESCRIPTION
[애드오피 행사] 디지털 광고와 미디어의 미래, next ADOP 2014. 10. 16 (목), ADOP(애드오피)가 구글 코리아에서 발표한 자료입니다. 미디에이션(Mediation)은 최근 데이터를 기준으로 가장 높은 수익을 내는 광고를 매칭해 주는 자동화된 솔루션입니다. 관련 문의 : [email protected] , [email protected]TRANSCRIPT
- 1. All Distribution Optimization Platform 2014. 10. 16Mediation()
2. All Distribution Optimization Platform(Mediation) All Distribution Optimization Platform 1. 2. Optima A 3. 4. 5. 3. All Distribution Optimization Platform All Distribution Optimization Platform01. Ad Network ( / ) 4. All Distribution Optimization Platform02. Optima A eCPM * eCPM ( effective cost per thousand impressions ): 1000 eCPM AD Network All Distribution Optimization Platform 5. All Distribution Optimization Platform 02. Optima A Optima A * Optima A : : eCPM x ADOP / : Optima A DBAll Distribution Optimization PlatformAd NetworkAAd NetworkBAd NetworkC DB 6. All Distribution Optimization Platform02. Optima A Optima A Ad Network C 30%Ad Network A 25%Ad Network B 20%Ad Network E 15%Ad Network D 10%* AD Network / Impr.Ad Network A 20%Ad Network B 20%Ad Network C 20%Ad Network D 20% Optima A eCPM eCPM All Distribution Optimization Platform vsAd Network E 20% 7. All Distribution Optimization Platform03. Optima A ID , ID Code All Distribution Optimization Platform Optima S Optima MAPI4. Data 3. Data Optima M Data 8. All Distribution Optimization Platform04. All Distribution Optimization Platform OptimaA Optima M1. Data APIAPI2. Data 9. All Distribution Optimization Platform05. All Distribution Optimization Platform 10. All Distribution Optimization Platform . [email protected] Distribution Optimization Platform