Google AdSense optimization tips

Oggy PopovInteractive Share – Digital Agency

SEO Conference 2014Sofia, Bulgaria

Agenda

A few questions

AdSense – the definition

AdSense in Bulgaria

2 ways to more clicks

A few examples

Golden tips

Questions

A few questions before we start

How many have an active AdSense account

How many have never used AdSense

How many have traffic -+ 10 000 visits/day

How many are active outside Bulgaria/have traffic from outside

How many want #ОСТАВКА

Today

Discussion

Ask your questions!

Give you golden tips

AdSense: the definition

WIKIPEDIA:

Google AdSense is a program run by Google that allows publishers in the Google Network of content sites to serve automatic text, image, video, or interactive media advertisements that are targeted to site content and audience. These advertisements are administered, sorted, and maintained by Google, and they can generate revenue on a per-click basis

AdSense in Bulgariathe good news

In 2012, AdSense paid out 7 billion USD to publishers: yes, you too can make money from AdSense

From last year AdSense started to pay out to bank accounts in Bulgaria too (no cheques anymore)

AdSense has the largest pool of advertisers in Bulgaria, both big and small, so many different advertisers for your site, thus higher chances for someone to click

AdSense in Bulgariathe bad news

No Google Adsense manager for Bulgaria - draw your conclusions

Talking to AdSense support = talking to a robot

Talking to AdSense policy team = talking to a robot

Sooner or later you need to talk to someone at Google AdSense. The question is how/who?

The CLICK2 ways to more clicks

More traffic / more impressions

SEO (takes time, risky, results may be temporary)

Your social media pages (but what if you are small?)

Paid traffic (advertising, social media ads, partnerships): watch out for quality.

Who uses paid traffic?

Email traffic: don’t spam! Who uses email to drive traffic? Which platform?

Extend your business model (mobile.bg/bazar.bg)

More ad units (free)

The problem with getting more traffic is that this usually means it will cost you money!

Higher CTRStart with the numbers

ad unit report now you see which ad units actually perform

remove bad ad units, they drag down account performance

ad size report ‘’OMG, what was I thinking’’

Higher CTRBetter ad placement

close to content

in the content I know some of you hate this, but it`s true

custom formatsEven more freedom to play around with placements

mobile specific ad units How many have optimized their mobile pages for AdSense?

Simple rule: you can not expect more clicks if your placements are away from where the user is on your site

Higher CTR2 problems

your user / communityAlmost nobody likes ads

Google AdSense policy team is watching you

The difference between a very good ad implementation and an implementation which violates the Google AdSense policy, is absolutely vague.

Try to use common sense and do not risk too much.

Let`s see some examples

GOLD FOR FREE

Ad units and reporting

Please give your ad units accurate namesHomepage_top_right_300_250

08-09-12

This will help you when you analyze reports!

Channels and targeting

Use channels for your ad units and enable them

for targeting by the advertisers

This will help your revenue since advertisers will want to target your site and will naturally increase competition!

Text/Image ads

Enable both text and image ads for your ad units I know some of you may hate this

This will increase the competition on your ad unit and thus raising your earnings per click

Mobile

Optimize your mobile version TODAY 320-50 / 300-250

Mobile sticky format will soon be available to all, test it

Mobile ads take a larger % of the screen in comparison to desktop ads. Mobile CTR is fantastic so make sure to do this. Be careful, do not over-do it !

Experiments (BETA)

Easy to use test ad text colors, fonts and backgrounds

keep an eye on the results

My ads >> content >> experiments

Experiments are automatic tests that Google AdSense does for you. Use them with great care!

Ad sizes

Delete 468-60

250-250

buttons, 125-125 or other weird formats

link units are a disaster (look bad, perform bad, why use them?)

Use

300-250 / 336-280

728-90

160-600

300-600 (only 1 per page, Tiger)

Custom Search ads

See Shopmania.bg example very high CTR

lower revshare (51%)

look good on search pages of your site

You must apply : search Google for AdSense custom

search ads

Policy

AdSense text ads arrows make sure your site navigation is not confusing the user

Dropdown menu or popups

make sure they don`t go over any ad element

Content filter you don’t want to get banned for a pair of boobs

Analytics

In-page Analytics (heat map) where does the user click?

Content drilldown

which are the most visited pages?

where does the user stay the longest?

Connect AdSense with Analytics gives you an idea of the revenue you get from each page

Not 100% accurate in my experience, but still worth it

Content

Article / Detail page

Category pages

Video pages

Photo pages

Comments section

Each page counts

MOST IMPORTANT THING

Run reports, analyze, brainstorm optimizations

Test new placements, colors, sizes

Be proactive

If you know a place where you can earn money without doing anything, call me !!

Just like anything in life: If you don’t put energy and passion in it, you

will never get the results you dream of!

Thank you!