Настоящее и будущее брендированного социального...
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Презентация Andrew O'Dell, Co-Founder & CEO, Pereira & O'Dell, на Digital Marketing Conference 2012TRANSCRIPT
CONFIDEN TIAL
noun. something that is to be expressed through some medium, as speech, writing, or any of various arts
CONFIDEN TIAL
50+ million views
11 years of engagement
Most talked about topic worldwide on Twitter on July 28th
AdAge Viral Video Chart Top 3, 2 weeks in a row
175 articles in North America
Increases in brand favorability and consideration, Sales
Sales
CONFIDEN TIAL
62 million views
20 years of engagement
AdAge Viral Video Chart 8 weeks in a row
300 articles worldwide
Increase in BrandIndex Buzz Score
Sales