商用英文書信 Business English Writing

Lecturer: Shin- Yi SuDepartment of Applied Foreign LanguagesCheng Shiu University2012, Spring

Class Introduction

Class participation : 30% (extra marks: The participation in the class.)

Mid-term exam: 35 % Final presentation: 35 %

Contents ( 課程大綱 ) Unit1—Basic Structure & Layout 商業書信的結構與格式 Unit2—Business Writing style 英文書信的文體 Unit3—Plain English & Punctuation 簡潔字與標點符號的

使用 Unit4—Job Applications Letter 求職信 Unit5—E-mail & Memoranda 便條與電子郵件 Unit6—Business Advertising 英文廣告 Unit7 —Notices 商業公告 Unit8 —Business Report 業務報告 Unit9—Business Letter examples (I) 商業信件 Unit10—Business Letter examples (II) 商業信件

The Meaning Of Business Letter A business letter is a formal communication from an organization to

it's customers, another Company or the authorities.  It is often written

in a standard format, and in formal language.  The business letter will

show things like the address and best way to communicate with the

business - by return letter or e-mail. In general, the letter will be

directed to a specific person and be about one topic.  Sometimes, the

business letter will be looking for a response, but might be to give

important information.

英文是目前全世界共通的語言。在國際貿易上，國與國之間，企業與企業之間，大都會使用英文書信溝通。正式英文書信可以傳達精確訊息，成為各國企業間貿易往來的最主要方式。

Blurt it web, What Is The Meaning Of Business Letter

Unit1—Basic Structure & Layout 商業書信的結構與格式

7 Methods for Business Letter: 完整性（ Completeness ） 正確性（ Correctness ） 清楚性（ Clearness ） - 文意要清楚 具體性（ Concrete ） - 說明要具體 簡潔性（ Conciseness ） 禮貌性（ Courtesy ） - 語氣要禮貌 體諒性（ Consideration ） - 用詞要體諒

Envelope Format Semi-blocked

Square-blocked

Layout Blocked

Grahame T Bilbow, PhD, Write for modern business, LONGMAN

Unit2—Business Writing style 英文書信的文體 Before you start to write, 4 business

writing tips: Get organized by listing your reader’s

questions Be positive Do more with less Break through writer's block

Example:

(Normal)It is not our fault if you do not check whether the goods are satisfactory on delivery.

(Positive)I am afraid customers are expected to check that goods are satisfactory on delivery.

Unit2-Biz writing style

Unit2-Style2

Unit2-Style3

Unit2-Biz letter

Unit2-Biz questions

Grahame T Bilbow, PhD, Write for modern business, LONGMAN

Unit3—Plain English & Punctuation 簡潔字與標點符號的使用 Why use Plain English?

Saves printing costs. Makes it easier to translate documents into

community languages. Let the information easily be understand. Makes it easier to fill in forms.

Example1:

Example2: ASAP = as soon as possible 越快越好 BTW = by the way 突然想起 Pls = please 請

Assuring you of our best attention at all times, and awaiting the favor of your early response.

I look forward to hearing from you soon.

Plain English

Unit3-1

Unit3-Practice

Unit3-Add

Grahame T Bilbow, PhD, Write for modern business, LONGMAN

Job Letter Tips: Review Your Employment History.

Make sure that you're listing the correct dates of employment, job titles, and education.

Your resume should match the job application. Write simply and clearly.

Get right to the point and write short, focused letters.

Each paragraph should contain three or four sentences, at most.

Spell check and proofread. Ask someone to read your letter before you send

it. It's often easy not to notice mistakes in our own writing.

Unit4—Job Applications Letter 求職信

Startbucks Application

Unit4- APP format

Unit4-Job coverletter

Unit4-Job annoucement

Unit4-Job questions

Susan Anderton, etc., New TOEIC Test,

Unit5—E-mail & Memoranda 便條與電子郵件Important Points to Remember Always use the correct and outstanding subject

line. Tell the reader why you are writing in the subject line of the e-mail.  That way he's less likely to mistake your message for spam.

E-mails are usually short and concise. E-mail is much less formal than a written letter.

Include a telephone number to the signature of the email. This will give the recipient the chance to telephone if necessary.

Proofread your message, it's very easy to hit the "send" button before you're truly ready to send your message.

Unit5-memo & email

Unit5-Memo

Unit5-Memo questions

Unit5-email

Unit5-email questions

Sandy Mitchell, How To Write Business Emails, howtodothings.com

Unit6—Business Advertising 英文廣告 Different kinds of business ad:

Newspaper/ magazine advertising. Cable TV/ radio advertising. Bus stop/ outdoor advertising Local website advertising. E-mail advertising.....etc.

The main goal of business advertising is to inform and encourage potential consumers to purchase products or service.

Unit6-Advertising

Unit6-Advertising questions

Unit6-Golf course

Unit6- Ad sale

Unit6-Sale questions Susan Anderton, etc., New TOEIC Test,

Unit7—Notices 商業公告 A notice is a very short piece of writing

which is usually formal in style. It is widely use individuals and organization to announce events, celebrations, occasions or public occasions.

Notice for some kind of official/ non-official meeting (events) should have: Date Time Agenda/ Purpose Who is to attend Specific instructions Contact number/ Address

Unit7-Notice 2

Unit7-Notice

Grahame T Bilbow, PhD, Write for modern business, LONGMAN

Unit7-practice

Unit8—Business Report 業務報告 Reports consist of the following elements:

Cover (封面 ) Contents (目錄 ) Executive Summary (概要 ) Introduction (引言 ) Findings / Main Body (調查結果 ) Conclusions (結論 ) Recommendations (建議 ) Appendices (附錄 ) Bibliography (參考書目 )

Grahame T Bilbow, PhD, Write for modern business, LONGMAN

Unit8- Cover Chinese

Unit8-Cover

Unit8-Report

Uni8-Report Chinese

Unit9—Business Letter examples (I) 商業信件 Orders (訂購信 ):

Grahame T Bilbow, PhD, Write for modern business, LONGMAN

Unit9- Order Letter

Unit9-Orders Letter 2

Unit10—Business Letter examples (II) 商業信件 Meeting Minutes (會議記錄 ):

Unit10-Meeting Minutes

Craig Borysowich, Sample Meeting Minutes, toolbox.com

Unit10-practice