第三組 (ciao) 何慧芬 grace 徐明衣 jenny 李秋燕 feary 陳玟岑 erica 林焜輝 james...
Post on 21-Dec-2015
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第三組 (CIAO)
何慧芬 Grace
徐明衣 Jenny
李秋燕 Feary
陳玟岑 Erica
林焜輝 James
Midterm Presentation
Work
何慧芬 Grace : Introduction -LOGO & 4Ps PowerPoint designing
徐明衣 Jenny : Introduction -INSPIRATION, VISIONS& FEATURES
李秋燕 Feary : Swot analysis- STRENGTH & WEAKNESS
陳玟岑 Erica : Swot analysis- OPPORTUNITY & THREAT
林焜輝 James :Conclusion-MANAGEMENT &FORECAST IN THE FUTURE
INTRODUCTIONINTRODUCTION
LOGO
85 度C
100°C
96°C ~ 90°C
85°C
LOGO
85 奌1°C
90.5°C
8克咖啡
咖啡 8
4 P s
Place: Taiwan-over 240 branch stores;
Oversea(Sydney)-1 branch store
Promotion: New products or discounts during holidays
Product : Coffee, tea, cake and desserts
Price: Drinks-$20~$60;
Cakes and desserts-$35~$75
INSPIRATION
One day, right after a business show, the boss took a group of young businessmen to the 5* hotel and enjoyed the afternoon tea……
They decided to create a business that the wall will never exist.
VISIONS OF COMPANY
•World-wide brand in Taiwan.
•Expand to an overseas market.
•International comestible chained group.
FEATURES
•Using high quality materials.
•Hiring 5* hotel chefs.
•Fashionable decoration & bright places.
•Using look-through showroom.
•High quality coffee bean.
•High technique and the latest development.
•Abundant、 delicious product line.
SWOT
ANALYSIS
STRENGTH
•Staff training : emphasize the training before incept•Delicate products : coffee beans from Guatemala •Successful strategy :
Price─ middle pricePlace─ prosperous spotsProduct─ delicate cakes & coffeePromotion─ 24 hours a day 、 collocate with holidays
WEAKNESS
•Franchise stores are growing too fast : such as “Pizza Hot” and “One Coffee”•Incomplete ability of finance : not mature enough
•Deficient technology and facilities : compare to “Starbucks” or “City Coffee”
OPPORTUNITY
• Technically coordinates
THREAT
• Brand name
•Maintain characteristic
CONCLUSIONCONCLUSION
MANAGEMENT
Be best!
FORECAST IN THE FUTURE
•More convenient
•All-pervading
Resources
85 度 C 。咖啡。蛋糕。烘培專賣店 http://www.85cafe.com/
Cafeshop85’s Blog http://www.wretch.cc/blog/cafeshop85
TVBS http://www.tvbs.com.tw/
Thanks for listening!!
THE END