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Communication Agency

MITRA-PR Ltd.MITRA-PR agency is established in 2000 and is a company operating in the sphere of:

І. Public Communications and Public Relations ІІ. Advertising – ATL, BTL activitiesІІІ. Own publishing projects IV. Developing and implementation of projects under European pre-accession and structural funds

• The agency consists of the following departments:

• Advertising

• Public Communications

• Creative

• Web Marketing and Programming.

In the past 14 years the agency has realized:

advertising campaigns of corporate clients, branch organizations and non-governmental organizations, ministries, state and executive agencies

number of image campaigns and events,

strategies on establishing and ascertaining corporate identity using integrated marketing communications and PR,

concepts, strategies and realization of political campaigns for local, national and European elections

projects under European programmes as PHARE, Operational Programme Regional Development, Operational Programme Transport, UNIDO, etc.

CORPORATE AND PRODUCT PR

• Banking and Finance Industry – within the period 2002-2009 contracts for PR services on monthly subscription basis with: Unionbank, Investbank, CCB, Western Union

• Industry– contracts 2002-2014 with “Dimyat”, Prista Oil”, “Monbat”, “Blick” – production of PVC profiles.

• Construction and construction supervision –„Jeilan“ /2001-2002/, contracts under PHARE Programme „Roads for Access to Tourist Sites“ with Ingstroy, Strabag, AFOI Mesohoriti Rutex, Buildco, etc.

• Telecommunicaton, information technologies: TeliaSonera, Bulgarian Association of Software Companies

• Tourism– Sofia Land /amusement park/, Golden Sands – resort, hotel “Augusta” – Hisarya, State Agency for Tourism, Ministry of Economy, Ministry of Tourism

PUBLIC COMMUNICATIONS

Planning and holding campaigns and public events for foreign and Bulgarian companies.

Media monitoring and analyses, corporate strategies, programs for public positioning and analysis of the effectiveness of the PR campaigns for international and Bulgarian companies.

POLITICAL MARKETING

PREPARATION AND CARRYING ON OF PARLIAMENTARY ELECTIONS

• 2001 – Pleven and Ruse constituencies /Union of Democratic Forces/

• 2005 – Veliko Tarnovo constituency / Democrats for a Strong Bulgaria/

• 2009 – National Campaign /Order, Law and Justice/;

• All the campaigns have completed successfully with election of the candidates for members of Parliament.

Political campaigns for local elections:• 1999 Local elections in the city of Pleven for

the candidate of the Union of Democratic Forces Naiden Zelenogorski – elected for a mayor.

• 2002 – partial elections in Ruse for the candidate of the Union of Democratic Forces Eleonora Nikolova – elected for a mayor.

• 2007 - local elections in Burgas for the candidate of GERB Dimitar Nikolov – elected for a mayor.

• 2011 – local elections in Kazanlak for the candidate of GERB Galina Stoyanova – elected for a mayor.

CIVIL AND PUBLIC CAMPAIGNS

REFERENDUM IN THE MUNICIPALITY OF GORNA MALINA – 2011

THE REFERENDUM IS SUCCESSFUL.

74% OF THE RESIDENTS OF THE MUNICIPALITY WHO HAVE THE RIGHT TO VOTE PARTICIPATED.

ІІ. Marketing and Advertisement:

1. Integrated advertising campaigns:

creating advertising concepts, creative, media planning and buying advertisement areas and time, monitoring.

• Investbank JSC /banking/,• Buildco LLC /construction and management of properties/,

„Blick“ /PVC profiles for joinery/, • Order, Law, Justice /political parties/ • Municipality of Kazanlak /Rose Festival/• Etc.

2.WEB DESIGN Wеb design

3D modelling

Flash animation

3. INTERNET:

Web marketing and software

Creation and optimization of sites and their adaptation for mobile application, creation of flash animation and banners, 3D modelling, interactive games, creation of electronic shops, platforms for exchange of electronic books.

Internet Moderation and Maintenance

• Administration and moderation (translation, editing, updating, approving and publishing the contents on consumer pages) in 9 language versions – Bulgarian, English, German, Russian, French, Spanish, Arabic, Japanese and Hebrew, on the national tourist site www.bulgariatravel.org, as well as in its profiles in the social media Facebook, Twitter, MySpace, Svejo and You Tube.

4.Creative

• Design and prepress of magazines and books, of advertising and informational materials – brochures, catalogues, fold-outs, flyers, leaflets, posters, billboards, multimedia products. All kinds of print advertising.

5.PUBLISHING ACTIVITY

Newspapers, magazines, brochures, newsletters, books

5. OWN PROJECTS

1. Internet media www.infotourism.net /created in 2005/

The portal is oriented towards the tourist business and people with special interest for travelling.

• Contents of the media www.infotourism.net: News, analyses, business section, routes, calendar of events, photo gallery, video, fun applications.

The site has on average 30-35 thousand unique visits per month, it is well-known and followed by the people working in the sphere of tourism and tourism education.

European Projects

MITRA-PR Ltd. has10 years of experience in developing and implementation of projects under the European pre-accession and structural funds

Проекти по европейски програми:

• PHARE „Roads for Access to Tourist Sites” /2004-2006/;

• Operative Programme „Regional Development” – under Project „Communication Campaign for Encouragement of Internal Tourism in Republic of Bulgaria” 2010.

• Advertising campaign to promote the Bulgarian as a tourist destination in Romania 2014-2015.

• Operative Programme „Transport“ „Publishing in online newspapers and web banners for projects implemented under Operative Programme „Transport” 2007- 2013

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• «Strengthening the capacity of the local authorities in the Southwestern region for planning that will attract foreign investors in Bulgaria» under a project, approved for financing within the frames of the Financial mechanism of the European Economic Area;

• Websites, advertising materials, brochures, catalogues, etc. as a subcontractor under European projects.

Sofia 114212 Patriarh Evtimii Blvd., floor 1, tel.: 02/ 989 07 15, fax: 02/ 989 07 51

E-mail: office@mitrapr.comwww.mitrapr.com