遊戲行銷與企劃 game marketing and planning - class 3 _ strategy of sales chain

2011 Curriculum Materials @ copyrights reserved by CUT Cori Shieh 課程主題:遊戲行銷與企畫 Game Marketing and Planning 通路策略 Strategy of Sales Chain

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Page 1: 遊戲行銷與企劃 Game marketing and planning - Class 3 _ Strategy of sales chain

2011 Curriculum Materials @ copyrights reserved by CUT Cori Shieh

課程主題:遊戲行銷與企畫

Game Marketing and Planning

通路策略

Strategy of Sales Chain

2011 Curriculum Materials @ copyrights reserved by CUT Cori Shieh

SWOT Analysis

Opportunities Threats

Strengths ST SO

Weakness WT WO

Internal

External

2011 Curriculum Materials @ copyrights reserved by CUT Cori Shieh

Marketing

Mix

Product

Price Promotion

Place

Customer

Solution

Customer Cost Communication

Convenience

Page 4: 遊戲行銷與企劃 Game marketing and planning - Class 3 _ Strategy of sales chain

2011 Curriculum Materials @ copyrights reserved by CUT Cori Shieh

Page 5: 遊戲行銷與企劃 Game marketing and planning - Class 3 _ Strategy of sales chain

2011 Curriculum Materials @ copyrights reserved by CUT Cori Shieh

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Page 6: 遊戲行銷與企劃 Game marketing and planning - Class 3 _ Strategy of sales chain

2011 Curriculum Materials @ copyrights reserved by CUT Cori Shieh

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Page 7: 遊戲行銷與企劃 Game marketing and planning - Class 3 _ Strategy of sales chain

2011 Curriculum Materials @ copyrights reserved by CUT Cori Shieh

Page 8: 遊戲行銷與企劃 Game marketing and planning - Class 3 _ Strategy of sales chain

2011 Curriculum Materials @ copyrights reserved by CUT Cori Shieh

Page 9: 遊戲行銷與企劃 Game marketing and planning - Class 3 _ Strategy of sales chain

2011 Curriculum Materials @ copyrights reserved by CUT Cori Shieh

Page 10: 遊戲行銷與企劃 Game marketing and planning - Class 3 _ Strategy of sales chain

2011 Curriculum Materials @ copyrights reserved by CUT Cori Shieh

Page 11: 遊戲行銷與企劃 Game marketing and planning - Class 3 _ Strategy of sales chain

2011 Curriculum Materials @ copyrights reserved by CUT Cori Shieh

Page 12: 遊戲行銷與企劃 Game marketing and planning - Class 3 _ Strategy of sales chain

2011 Curriculum Materials @ copyrights reserved by CUT Cori Shieh

Page 13: 遊戲行銷與企劃 Game marketing and planning - Class 3 _ Strategy of sales chain

2011 Curriculum Materials @ copyrights reserved by CUT Cori Shieh

Page 14: 遊戲行銷與企劃 Game marketing and planning - Class 3 _ Strategy of sales chain

2011 Curriculum Materials @ copyrights reserved by CUT Cori Shieh

Page 15: 遊戲行銷與企劃 Game marketing and planning - Class 3 _ Strategy of sales chain

2011 Curriculum Materials @ copyrights reserved by CUT Cori Shieh

Page 16: 遊戲行銷與企劃 Game marketing and planning - Class 3 _ Strategy of sales chain

2011 Curriculum Materials @ copyrights reserved by CUT Cori Shieh

Page 17: 遊戲行銷與企劃 Game marketing and planning - Class 3 _ Strategy of sales chain

2011 Curriculum Materials @ copyrights reserved by CUT Cori Shieh

Page 18: 遊戲行銷與企劃 Game marketing and planning - Class 3 _ Strategy of sales chain

2011 Curriculum Materials @ copyrights reserved by CUT Cori Shieh

Page 19: 遊戲行銷與企劃 Game marketing and planning - Class 3 _ Strategy of sales chain

2011 Curriculum Materials @ copyrights reserved by CUT Cori Shieh

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Page 20: 遊戲行銷與企劃 Game marketing and planning - Class 3 _ Strategy of sales chain

2011 Curriculum Materials @ copyrights reserved by CUT Cori Shieh

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Page 21: 遊戲行銷與企劃 Game marketing and planning - Class 3 _ Strategy of sales chain

2011 Curriculum Materials @ copyrights reserved by CUT Cori Shieh

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