主管不會教、自己學不會的 google analytics

主管不會教、自己學不會的Google Analytics

羊小咩 Lamb Meilamb@lamb-

mei.com

Why need Web Analytics

Not Only for


Not Only forPV , CTR…


圖片來源 http://theleanstartup.com/


http://theleanstartup.com/

http://theleanstartup.com/

What is Google Analytics


一般稱為


ＧＡ


流量分析


Google 分析


Google Analytics KK [͵æn!ˋɪtɪks]DJ [͵ænəˋlitiks]

安兒哩替斯


分析工具


分析工具內容分析


分析工具內容分析社交分析


分析工具內容分析社交分析行動分析


分析工具內容分析社交分析行動分析轉換分析


分析工具內容分析社交分析行動分析轉換分析廣告分析


It’s

How let it work

How let it work

造訪人數 ?

How let it work

停留時間 ?

造訪人數 ?

How let it work

停留時間 ?

造訪人數 ?

跳出率 ?

因為不見得 Traget User

千萬不要太執著這些數值

講完了！Thank you ! 謝謝各位

講完了！Thank you ! 謝謝各位

下班回家！

當然沒有這麼好的事

不會變的事情就是變

不同的網站類型不同的使用者不同的需求不同的機制不同的媒體策略不同的裝置 … etc

不會變的事情就是變

Define Business

ObjectivesIdentify Goals

Establish KPIs & Targets

Segment / Measure

Outcomes

這個沒有什麼好講的

圖表資料來源 Michael Pantoliano

URL Destination

Time on SitePage Depth

Goals 類型

Events Transactions

Goals 類型

Full size image with optional small amount of overlaid text, though only if it is legible over the image. Feel free to move the textbox around but use only either the dark and light grey colour. Thanks!

http://getcomparisons.com

http://getcomparisons.com/

Full size image with optional small amount of overlaid text, though only if it is legible over the image. Feel free to move the textbox around but use only either the dark and light grey colour. Thanks!

http://getcomparisons.com

Goal?

Mini-goal?

Mini-goal?

http://getcomparisons.com/

設定 Goals

Define Business



Segment / Measure

Outcomes

Goal:“The best thing to measure the growth rate of is revenue. The next best, for startups that aren't charging initially, is active users.”

KPI:“A good growth rate during YC is 5-7% a week. If you can hit 10% a week you're doing exceptionally well. If you can only manage 1%, it's a sign you haven't yet figured out what you're doing.”

http://paulgraham.com/growth.html

(pretty smart dude)

How To Define "Active Users" ?( 活躍使用者 )

We’ll come back to the

‘how’

Define Business



Segment / Measure

Outcomes

Acquisition Behavior Outcome

Outcomes?

Acquisition

Behavior

Acquisition

Behavior

Acquisition

Behavior

Custom Report:

Much Better

Custom Variables

Name Value

Yes, NoYes, No

05, 06, etc.John, Steph1,10, etc.

Days/Months

Active User

Logged InJoin Month

Author# of

OrdersRecency

Behavior Flow

接下來的功能我是我完全沒接觸過的

GA Content Experiments

Measure

Michael Pantoliano | @MikeCP

http://dis.tl/URQ60W 55+ Custom Alerts (LunaMetrics)

http://dis.tl/URQ60W

http://dis.tl/URQ60W

Multi-Channel Funnels

Assisted Conversions Report

iFrame Track

Where use the iFrame

Facebook CanvasFacebook Fans PageCustom Web page

圖片來源 build-a-facebook-application-with-zend-framework

http://blog.madarco.net/91/build-a-facebook-application-with-zend-framework/

iFrame Track Problem

• Tracking traffic sources to your Facebook iFrame Tab is not possible

• Facebook will be the referral for all the traffic to your Facebook iFrame Tab

• Visitors using IE will not be tracked

資料來源 how-to-track-facebook-iframes-with-google-analytics

http://www.savio.no/blogg/a/104/how-to-track-facebook-iframes-with-google-analytics

Campaign URL builder

資料來源 campaign-url-builder-with-short-url-and-twitter-posting

http://www.savio.no/blogg/a/82/google-analytics-campaign-url-builder-with-short-url-and-twitter-posting

Delayed redirect


• Campaign tracking• Delayed redirect if the visitor is

landed on the iFrame Page


GA not work on IE


solution: P3P (Platform for Privacy Preferences)


Short URL

最後還是要先說一下

我是跟鄉民進來看熱鬧的

只是站了前面一點

我是跟鄉民進來看熱鬧的這議題並不是我專門的

把我所見所學所得跟大家分享若有什麼錯誤的地方不令指教

GA 還有很多其他的功能但我沒辦法一一介紹

Thank You!

2013 / 11 / 20

羊小咩 Lamb Meilamb@lamb-

mei.com