主管不會教、自己學不會的 google analytics

Download 主管不會教、自己學不會的 Google analytics

Post on 23-Aug-2014

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大家都在用 Google analytics 但好像又都不會用 Google analytics 阿為甚麼 GA又抓不到數值! 到底 Google analytics 應該要怎麼設定 又要怎麼使用 @power by lamb-mei (羊小咩)

TRANSCRIPT

  • Google Analytics
  • Lamb Mei lamb@lamb-mei.com
  • Why need Web Analytics
  • Why need Web Analytics Not Only for
  • Why need Web Analytics Not Only for PV , CTR
  • Why need Web Analytics http://theleanstartup.com/
  • What is Google Analytics
  • What is Google Analytics
  • What is Google Analytics
  • What is Google Analytics
  • What is Google Analytics Google
  • What is Google Analytics Google Analytics KK [n!tks] DJ [nlitiks]
  • What is Google Analytics
  • What is Google Analytics
  • What is Google Analytics
  • What is Google Analytics
  • What is Google Analytics
  • What is Google Analytics
  • What is Google Analytics Its
  • How let it work
  • How let it work
  • How let it work ?
  • How let it work ? ?
  • How let it work ? ? ?
  • Traget User
  • Thank you !
  • Thank you !
  • etc
  • Define Business Objectives Identify Goals Establish KPIs & Targets Michael Pantoliano Segment / Measure Outcomes
  • Goals URL Destination Page Depth Time on Site
  • Goals Events Transactions
  • http://getcomparisons.com
  • Goal? Mini-goal? Mini-goal? http://getcomparisons.com
  • Goals
  • Define Business Objectives Identify Goals Establish KPIs & Targets Segment / Measure Outcomes
  • Goal: The best thing to measure the growth rate of is revenue. The next best, for startups that aren't charging initially, is active users. KPI: A good growth rate during YC is 5-7% a week. If you can hit 10% a week you're doing exceptionally well. If you can only manage 1%, it's a sign you haven't yet figured out what you're doing. (pretty smart dude) http://paulgraham.com/growth.html
  • How To Define "Active Users" ? ()
  • Well come back to the how
  • Define Business Objectives Identify Goals Establish KPIs & Targets Segment / Measure Outcomes
  • Acquisition Behavior Outcome
  • Outcomes? Behavior Acquisition
  • Acquisition Behavior
  • Acquisition Behavior Custom Report: Much Better
  • Custom Variables
  • Name Active User Logged In Join Month Author # of Orders Recency Value Yes, No Yes, No 05, 06, etc. John, Steph 1,10, etc. Days/Months
  • Event
  • Behavior Flow
  • GA Content Experiments
  • Measure
  • Michael Pantoliano | @MikeCP
  • http://dis.tl/URQ60W 55+ Custom Alerts (LunaMetrics)
  • Multi-Channel Funnels
  • Assisted Conversions Report
  • iFrame Track
  • Where use the iFrame Facebook Canvas Facebook Fans Page Custom Web page build-a-facebook-application-with-zend-framework
  • iFrame Track Problem Tracking traffic sources to your Facebook iFrame Tab is not possible Facebook will be the referral for all the traffic to your Facebook iFrame Tab Visitors using IE will not be tracked how-to-track-facebook-iframes-with-google-analytics
  • Campaign URL builder campaign-url-builder-with-short-url-and-twitter-posting
  • Delayed redirect Campaign tracking Delayed redirect if the visitor is landed on the iFrame Page how-to-track-facebook-iframes-with-google-analytics
  • GA not work on IE solution: P3P (Platform for Privacy Preferences) how-to-track-facebook-iframes-with-google-analytics
  • Short URL
  • GA
  • Thank You! Lamb Mei lamb@lamb-mei.com 2013 / 11 / 20

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