圖書館管理－ HBR導讀How Pixar Fosters Collective Creativity

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Management Challenges

Operating Principles

Peer Culture

Brief Introduction

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Management Challenges

Operating Principles

Peer Culture

Brief Introduction

Pixar

• George Lucas’ Lucas film company

Pixar

Pixel

Pixar

Pixar

Films

1995 1998 1999 2003 2004

Films

2006 2007 2008 2009

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Management Challenges

Operating Principles

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Brief Introduction

Good people is rarer and more valuable than good ideas

• The Root of Pixar’s Culture

–Smart people are more important than good ideas.

In the case of Toy Story 2

• Team A were working on ‘A bug’s Life’

• Team B worked with a good initial idea, but…

If you give a good idea to a mediocre team, they’ll screw it up.

In the case of Toy Story 2

But if you give a mediocre idea to a great

team, they’ll make it work.

In the case of Toy Story 2

In the case of Toy Story 2

–Team A took over the creative leadership of

Toy Story 2

Will Woody make a

different choice ？

Peer Culture

Brain TrustBrain Trust

Technology

TechnologyThe

Dailies

Peer Culture

Art Magic！

Peer Culture

• Communication in bathroom

• Creation source

Accumulate Detail

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Management Challenges

Operating Principles

Peer Culture

Brief Introduction

Pixar’s Operating Principles

• Communicate

• Safe to offer ideas

• Close to academic community.

Pixar University

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Management Challenges

Operating Principles

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Brief Introduction

Management Challenges

When your company is successful, it’s difficult to :

Systematically Fight Complacency

Uncovering Problems

Routine Postmortems

To solve these problems：

Competitors

Communication

Goals

Create Magic

Making the first computer-animated film

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Management Challenges

Operating Principles

Peer Culture

Brief Introduction

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