안녕하세요 (hello!) what is mobile for the bbc? what have we done in this space? how does the...
Post on 21-Dec-2015
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안녕하세요 (Hello!)
• What is mobile for the BBC?
• What have we done in this space?
• How does the BBC approach Web 2.0?
What is ‘mobile’?
Any interaction between the BBC and its audience over a portable device or within a mobile situation
– Personal– Sociable– Portable– Immediate– Location aware
It’s not just
a tiny
version of
the Web!
What is ‘mobile’ for the BBC?
An opportunity to consume
• UK audiences should have ubiquitous access to an instant, high quality personal connection to BBC content and services they need, at the lowest cost
What is ‘mobile’ for the BBC?
A new set of tools
• Mobile platforms should provide the BBC the richest creative canvas with which to fulfil its public purposes
What is ‘mobile’ for the BBC?
The next step for broadcasters
• Mobile should fundamentally deepens the relationship between the BBC and its audiences supporting the BBC into future charter periods
Framework for mobile
• Mobile browser
• Mobile rich media/Mobile broadcasting
• Messaging
• Out of Home
Mobile browser service
Recently relaunched: New look, Local, More AV…
3 million+ Unique Users/Month
Mobile browser service
A closer look at the Olympic Games:
Headlines, videos, medals…
Mobile browser service
A closer look at the Olympic Games:
2 unexpected ‘golds’…
Mobile browser serviceVodafone E-News:
BBC Sport took over the Vodafone sport homepage with personalised Olympic news service
Vodafone Olympic Widget
Mobile rich media/broadcasting
Mobile rich media/broadcasting
Cost is a huge concern
Users don’t always understand how tariffs work
“what a month overseas + iPhone gets you”
http://www.flickr.com/photos/metropolitician
Mobile rich media/broadcastingWifi-enabled devices have enabled new opportunities
BBC iPlayer is already available on the iPhone and will soon be available on the Nokia N96 and other devices
For 3G users, close collaboration with network operators to do good handset detection is also key
Mobile rich media/broadcasting
Other highlights have included:
- Live streaming of the Olympic Games
- 3G TV trials conducted with various operators
- Podcasting
MessagingCompliance Unit
New programme formats – more than just voting!
Alerts services (including News headlines and Olympics)
Out of Home
Big Screens: Olympics, Liverpool, Bluetooth and more
Semacodes: Connecting real and virtual
Web 2.0 – a way of thinking
• Straightforward– (simple, uncomplicated)
• Functional– (usable, useful)
• Gregarious– (sociable, participatory)
• Open– (exposed, unguarded)
• Evolving– (emergent, growing)
Web 2.0 – a way of thinking
P
P
PP
P
Distinctive Portfolio
PromiseFulfilled
Participation
Personal Experience
Part of the Web
The BBC
on the Web
