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Page 1: настоящего - IBM · Quality Cloud, Mobile ... DevOps Business Solutions Infrastructure 11. Core Externalization API Management Service Integration ... CRM Middle office
Page 2: настоящего - IBM · Quality Cloud, Mobile ... DevOps Business Solutions Infrastructure 11. Core Externalization API Management Service Integration ... CRM Middle office

Инновациии настоящего - двигатель прогресса будущего. Что дальше?

Richard BairdVice PresidentIBM WebSphere Software

Page 3: настоящего - IBM · Quality Cloud, Mobile ... DevOps Business Solutions Infrastructure 11. Core Externalization API Management Service Integration ... CRM Middle office

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IBM Research Globalization

IBM Research Labs

China

WatsonAlmaden

Austin

TokyoZurich

India

Dublin

Australia

Brazil

Haifa

Africa

3

http://www.zurich.ibm.com/pdf/isl/infoportal/Global_Technology_Outlook_2013.pdf

Page 4: настоящего - IBM · Quality Cloud, Mobile ... DevOps Business Solutions Infrastructure 11. Core Externalization API Management Service Integration ... CRM Middle office

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IBM Research Globalization

IBM Research Labs

China

WatsonAlmaden

Austin

TokyoZurich

India

Dublin

Australia

Brazil Next Generation Public Sector Water & Transportation Human Capacity Development

Natural Resources Disaster Management Healthcare & Life Sciences

Natural Resources Smarter Devices Human Systems/Events

Industry Solutions

Accessibility

Internet of Things Smarter Cities

Big Data & Analytics

HW & SW Quality

Cloud, Mobile

Haifa

Smarter Cities

Services Mobile

Communications

Semiconductors Systems Software &

Services Big Data &

Analytics

Semiconductors Processors

Big Data & Analytics

Storage Nanotech

Healthcare

Science Nanotech

Materials

Africa

3

http://www.zurich.ibm.com/pdf/isl/infoportal/Global_Technology_Outlook_2013.pdf

Page 5: настоящего - IBM · Quality Cloud, Mobile ... DevOps Business Solutions Infrastructure 11. Core Externalization API Management Service Integration ... CRM Middle office

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IBM Research Globalization

IBM Research Labs

China

WatsonAlmaden

Austin

TokyoZurich

India

Dublin

Australia

Brazil Next Generation Public Sector Water & Transportation Human Capacity Development

Natural Resources Disaster Management Healthcare & Life Sciences

Natural Resources Smarter Devices Human Systems/Events

Industry Solutions

Accessibility

Internet of Things Smarter Cities

Big Data & Analytics

HW & SW Quality

Cloud, Mobile

Haifa

Smarter Cities

Services Mobile

Communications

Semiconductors Systems Software &

Services Big Data &

Analytics

Semiconductors Processors

Big Data & Analytics

Storage Nanotech

Healthcare

Science Nanotech

Materials

Africa

IBM has delivered Global Technology Outlook that identifies significant technology trends to game-changing products and services over a 3-10 year horizon.

Technology thresholds identified in a GTO influence clients, enterprises, and industries, and have high potential to create new businesses.

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http://www.zurich.ibm.com/pdf/isl/infoportal/Global_Technology_Outlook_2013.pdf

Page 6: настоящего - IBM · Quality Cloud, Mobile ... DevOps Business Solutions Infrastructure 11. Core Externalization API Management Service Integration ... CRM Middle office

IBM Innovations that matter

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2012 20th Consecutive Year of Patent Leadership2011 Watson System2009 Nanoscale Magnetic Resonance Imaging (MRI) 2008 World’s First Petaflop Supercomputer 2007 Web-scale Mining2006 Core Extensible Markup Language (XML) Standards2006 Services Science, Management, Engineering (SSME)2005 Cell Processor2004 Blue Gene/L 2003 Carbon Nanotubes 2000 Java Performance1997 Copper Interconnect Wiring 1997 Secure Internet Communication (HMAC, IPsec)1997 Deep Blue 1994 Design Patterns1994 Silicon Germanium (SiGe)1990 Statistical Machine Translation1987 High-Temperature Superconductivity 1986 Scanning Tunneling Microscope (Nobel Prize Winner)1980 Reduced Instruction Set Computing (RISC) 1971 Speech Recognition 1970 Relational Database 1967 Fractals 1966 One-Device Memory Cell 1957 FORTRAN 1956 Random Access Memory Accounting Machine

(RAMAC)

4

Page 7: настоящего - IBM · Quality Cloud, Mobile ... DevOps Business Solutions Infrastructure 11. Core Externalization API Management Service Integration ... CRM Middle office

Technology Drivers

Social – Mobile – Cloud – Big Data / Analytics

Increasing Complexity / Yet More ConsumableData and data managementWorkloadsDiscovering insights Interaction

Fast PaceEvolving business ecosystemDynamic scalabilityMinimize time-to-valueKeeping pace with technology and globalization

Contextual OverloadProliferation of sensors and devicesDemand for personalization Just in time

Growing Scale / Lower Barrier of EntryUsersTransactionsComputationsData

The Mega Trends

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Page 8: настоящего - IBM · Quality Cloud, Mobile ... DevOps Business Solutions Infrastructure 11. Core Externalization API Management Service Integration ... CRM Middle office

Major Waves of Technology

Back-OfficeComputing

Client-Server PC - 1981

World Wide Web and eBusiness

Confluence of Social, Mobile, Cloud, Big Data / Analytics

90’s80’s60’s We are here

6

Page 9: настоящего - IBM · Quality Cloud, Mobile ... DevOps Business Solutions Infrastructure 11. Core Externalization API Management Service Integration ... CRM Middle office

What is next?

ScalableServicesEcosystems

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SoftwareDefinedEnvironments

3

Mobile First1 Multimedia andVisual Analytics4

Contextual Enterprise5

Personalized Education6

Reimagining businesses Secure enterprise services Radically new platforms

API based relationships Service fabric and patterns New business models

Unified Control Plane Heterogeneous resources Top-down optimization

Driving Big Data / Analytics Massive scale computing Visual interactive interfaces

Fusion of data and processes Enterprise transformation Contextual computing

Massive supply gap Predictive and prescriptive

analytics focused on outcomes

The Rapidly Evolving Infrastructure

The Future of Big Data and Analytics

7

Page 10: настоящего - IBM · Quality Cloud, Mobile ... DevOps Business Solutions Infrastructure 11. Core Externalization API Management Service Integration ... CRM Middle office

Mobile First is about re-imagining businesses around constantly connected employees and customers to capture new value Mobile First is accelerating the coherent integration of cloud, social, and analytics Mobile First is NOT “Mobile Also”

Annual growth rate of 1000%

Monitor driving habits to reduce insurance costs

Integrates driver education

Photos are about sharing of memories

Simply snap and share

Transforms a mobile device into a full POS system

No up front costs

Reduced costs for the insurance company and its customers

1.3 million photographs ofHurricane Sandy uploaded

by “citizen journalists”

Square Instagram Insurance Company

8

Page 11: настоящего - IBM · Quality Cloud, Mobile ... DevOps Business Solutions Infrastructure 11. Core Externalization API Management Service Integration ... CRM Middle office

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Page 12: настоящего - IBM · Quality Cloud, Mobile ... DevOps Business Solutions Infrastructure 11. Core Externalization API Management Service Integration ... CRM Middle office

New services that offer social and collaboration, personalization, contextualization New forms of orchestration that transcend both the client and server side Data services provide pervasiveness across applications and devices Delivered through Software-as-a-Service

Explosive growth of Mobile and Mobile First design patterns are driving new application structures

Scalable Delivery Infrastructure

New runtimes and middleware Both transactional and non-transactional workloads Shift towards asynchronous eventing across loosely

coupled, independently scalable components Delivered through Platform-as-a-Service

Explosive growth of mobile is forcing companiesto rethink their business models

New consumption and interaction models Real-time updates across multiple persistently

connected and heterogeneous devices per user

Continuous Client Experience

Engagement Services

Systems of Record

ERPLegacyDB

CRM HR

Scalable Delivery Infrastructure

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Page 13: настоящего - IBM · Quality Cloud, Mobile ... DevOps Business Solutions Infrastructure 11. Core Externalization API Management Service Integration ... CRM Middle office

Cloud, mobile and social are fueling the hyper-growth of Application Programming Interface (API)-centric, business as-a-service economies in Scalable Services Ecosystems

Dedicated IT Cloud

Integrated BusinessFunctions

As-a-service delivery

Composable Web

Short InnovationLifecycle

API-centricBusiness Services

API

API

API

API

API

API

Dedicated IT investments

Contracts & Negotiations

People & Hand-offs

Packaged Applications

SOA Based Custom Development

Long Project Planning and Development

Pay-per-use and other models

Standard Contracts

DevOps

BusinessSolutions

Infrastructure

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Page 14: настоящего - IBM · Quality Cloud, Mobile ... DevOps Business Solutions Infrastructure 11. Core Externalization API Management Service Integration ... CRM Middle office

Core Externalization Service IntegrationAPI Management

Example Scenario – Telcos are opening up core payment capabilities to capture value in the online payment market

User

Location

Payment API

API

API

BSS

Network

OSS Ext

erna

lize

Telco Back-office

Ana

lytic

s

Analytics

12

Page 15: настоящего - IBM · Quality Cloud, Mobile ... DevOps Business Solutions Infrastructure 11. Core Externalization API Management Service Integration ... CRM Middle office

In Software Defined Environments, cloud infrastructure is becoming programmable to meet efficiency and resiliency requirements and be purpose-fit for workloads

FutureCurrentTraditional

W1 W2 W3 W4

V1 V2 V3 V4 V5 … VnV1 V2 V3 V4 V5 V5 ... …. Vn

C

C

C

Continuous Optimization

Mapping to Resource

Resource Abstraction

Workload Abstraction

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Page 16: настоящего - IBM · Quality Cloud, Mobile ... DevOps Business Solutions Infrastructure 11. Core Externalization API Management Service Integration ... CRM Middle office

Ready access to a broad set of data and affordability of compute is enabling a new IT paradigm: Contextual Computing

This shift is now in full swing and will play out over the next decade.

WATSON-style guidance is generated from massive stores of contextualized data.

Open Data and Open APIs start delivering breakthroughs in access and integration.

Open Data

Advanced analytics exploit rich context for dramatic new insights and predictions.

People freely share their sentiments, expertise, desires, and intentions via social media.

SocialBusiness

SocialMedia

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Page 17: настоящего - IBM · Quality Cloud, Mobile ... DevOps Business Solutions Infrastructure 11. Core Externalization API Management Service Integration ... CRM Middle office

The Contextual Enterprise will dynamically build and accumulate context at scale from data sources to deliver new client value

Support for pervasive data-centric security, data federation, and latency appropriate delivery will be key competitive differentiators

SQL

NoSQL

Information Knowledge Intelligence

ESB

REASON

CONNECT

ADAPT

GATHER

Data Context Decisions & Actions

Feedback & Learning

Feedback & Learning

Feedback & Learning

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Page 18: настоящего - IBM · Quality Cloud, Mobile ... DevOps Business Solutions Infrastructure 11. Core Externalization API Management Service Integration ... CRM Middle office

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Understands natural language and human communication

Adapts and learns from user selections and responses

Generates and evaluates evidence-based hypothesis

1

2

3

Cognitive systems: Watson

16

Page 19: настоящего - IBM · Quality Cloud, Mobile ... DevOps Business Solutions Infrastructure 11. Core Externalization API Management Service Integration ... CRM Middle office

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Putting Watson to work to address the world’s pressing issues

R&D

Demonstration

Commercialization

Cross-industry Applications

IBMResearch

Project (2006 – )

Jeopardy!Grand Challenge

(Feb 2011)

Watson for

Healthcare(Aug 2011 –)

Watson Industry

Solutions(2012 – )

Watson for Financial

Services(Mar 2012 – )

Expansion

Cognitive systems: Watson evolution

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Page 20: настоящего - IBM · Quality Cloud, Mobile ... DevOps Business Solutions Infrastructure 11. Core Externalization API Management Service Integration ... CRM Middle office

This is the future!How to get there? What are prerequisites?

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Page 21: настоящего - IBM · Quality Cloud, Mobile ... DevOps Business Solutions Infrastructure 11. Core Externalization API Management Service Integration ... CRM Middle office

Innovation is a set of consecutive steps that allows to differentiate your business

Core banking

HR

Front office Back office

Middle officeCRM

19

Page 22: настоящего - IBM · Quality Cloud, Mobile ... DevOps Business Solutions Infrastructure 11. Core Externalization API Management Service Integration ... CRM Middle office

Innovation is a set of consecutive steps that allows to differentiate your business

Core banking

HR

Front office Back office

Middle officeCRM

Integration platform•Unified connectivity•Guaranteed communication•Manageability

19

Page 23: настоящего - IBM · Quality Cloud, Mobile ... DevOps Business Solutions Infrastructure 11. Core Externalization API Management Service Integration ... CRM Middle office

Innovation is a set of consecutive steps that allows to differentiate your business

Core banking

HR

Front office Back office

Middle officeCRM

Business Process Management

•Flexibility•Agility•Visiility•Mobile-ready

Integration platform•Unified connectivity•Guaranteed communication•Manageability

19

Page 24: настоящего - IBM · Quality Cloud, Mobile ... DevOps Business Solutions Infrastructure 11. Core Externalization API Management Service Integration ... CRM Middle office

Innovation is a set of consecutive steps that allows to differentiate your business

Core banking

HR

Front office Back office

Middle officeCRM

Business Process Management

•Flexibility•Agility•Visiility•Mobile-ready

Integration platform•Unified connectivity•Guaranteed communication•Manageability

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Mob

ile

Page 25: настоящего - IBM · Quality Cloud, Mobile ... DevOps Business Solutions Infrastructure 11. Core Externalization API Management Service Integration ... CRM Middle office

Innovation is a set of consecutive steps that allows to differentiate your business

Core banking

HR

Front office Back office

Middle officeCRM

Business Process Management

•Flexibility•Agility•Visiility•Mobile-ready

Integration platform•Unified connectivity•Guaranteed communication•Manageability

19

Mob

ile

Rel

iabl

e, S

cala

ble,

C

loud

Pla

tform

Page 26: настоящего - IBM · Quality Cloud, Mobile ... DevOps Business Solutions Infrastructure 11. Core Externalization API Management Service Integration ... CRM Middle office

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Social Collaboration

Business Analytics & Data Warehousing

Information Integration and Governance

Data Management

Connectivity, Integration and SOA

ERP

Imaging

Billing

Application Infrastructure

Business Process Management

Mobile Development and Connectivity

Asset and Facilities Management

Expert Integrated Systems as a reliable cloud environment IN-A-BOX

20

Page 27: настоящего - IBM · Quality Cloud, Mobile ... DevOps Business Solutions Infrastructure 11. Core Externalization API Management Service Integration ... CRM Middle office

•Think Future, Act now!

•Prepare your environment for new challenges to be•Manageable and resilient (Integration) •Agile and visible (Business Process Management)•Mobile

• IBM can help you through• Innovations done• Innovations being done• Innovations to be done

Things to remember

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Page 28: настоящего - IBM · Quality Cloud, Mobile ... DevOps Business Solutions Infrastructure 11. Core Externalization API Management Service Integration ... CRM Middle office

Спасибо!

Page 29: настоящего - IBM · Quality Cloud, Mobile ... DevOps Business Solutions Infrastructure 11. Core Externalization API Management Service Integration ... CRM Middle office

IBM introduces Global Technology Outlook

The GTO identifies significant technology trends and identifies high-impact disruptive technologies leading to game-changing products and services over a 3-10 year horizon.

Technology thresholds identified in a GTO influence clients, enterprises, and industries, and have high potential to create new businesses.

23