³ ç j · 2016-03-23 · welcome chinese - 欢迎中国 2 welcome chinese - 欢迎中国 3...

A New Hospitality Standardfor the International Travel Market

Welcome Chinese - 欢迎中国 1 www.welcomechinese.com.cn www.hychinese.com

Welcome Chinese Certification is the new hospitality quality standard specifically dedicated for Chinese outbound travelers.

The sponsorship of China Tourism Academy guarantees uniformity and creates trust in the quality of service, supporting all

certified companies and organisations to access the Chinese travel market.

Welcome Chinese - 欢迎中国 2 www.welcomechinese.com.cn www.hychinese.com Welcome Chinese - 欢迎中国 3 www.welcomechinese.com.cn www.hychinese.com

2014 Has been the first year of activity

for Welcome Chinese, after the official

presentation that took place in October

2013 in Beijing in the Bird’s Nest stadium

with the participation of China Tourism

Academy, China Central Television and China

Union Pay, we have been maintained all the

promises we had made.

Mr. Jacopo SertoliWelcome Chinese

President

China has become the world's biggest

tourism spender, with 1.17 million outbound

travelers and 140 billion U.S dollars in travel

expenditures in 2014. It is estimated that

those numbers will continue to grow in 2015.

With the significant growth, we still see the

problems during the trip, mainly are caused

by the language barrier, dietary customs and

inconvenient payment methods to name a few.

The Welcome Chinese Project has already

arisen at the historic moment. Based on the

Message from Chairman

Mr. Bin DaiChina Tourism Academy

President

principle of authority and justice by CTA,

we have developed and promote a standard

system to provide "customized services

for Chinese tourists". I truly believe that

with the implementation of the Welcome

Chinese Project, there will be a significant

improvement in the quality of Chinese

tourists' travel experiences and an increase in

their satisfaction wherever they travel.

Our aim continues to be, to allow a Chinese

traveler to leave home and arrive in his hotel

room smoothly, to make him feel welcomed

and understood wherever he is. To make this

happen we will need the help of all of you

who will then be chosen by the travelers

as you are allowing them this freedom of

movement.


Welcome Chinese Certification is the Chinese

hospitality standard for the international

travel market based on the services for the

Chinese outbound travelers and exclusively

issued by the China Tourism Academy(CTA).

It aims at upgrading the services dedicated to

Chinese travelers.

Welcome Chinese is Serving Guests in the

new Chinese Friendly Manner. We set the

New Chinese Hospitality Standard for the

International Travel Market

The scope of ‘Welcome Chinese’ certification

involves various tourism related categories,

Welcome Chinese

covering hotels, airports, cruises, trains

services, sightseeing buses, car rental firms,

retailers, museums and parks.

The Certification program also includes the

participation of state owned companies

like China Central Television (CCTV), the

country’s state owned television network, and

China Union Pay (CUP), China's sole issuer

of credit cards. Promotional activities are

being created in order to give visibility to the

Certification and its participants. Meanwhile,

Welcome Chinese also promote and develop

the oversea market for China's tourism cities

and scenery spot.

Hotel & Apartments Transportations Shopping

Museums Sightseeings Buses Cruises Parks Tours & Escursions


The China Tourism Academy (CTA) is

a specialized institute that focuses on

researching basic theories, policies and issues

concerning the development of tourism. CTA

aims to establish itself as a "think tank of the

government, brainpower of the industry and

an academic leader specialized in promoting

the development and international exchange

of the China's tourism industry".

CTA supports and approves Welcome

Chinese Certification. It will promote the

program and its certified members to the China

tourism industry and China tourist consumers

through various types of government papers,

market studies, industry analysis, conferences and

seminars.

China Tourism Academy

Select Holding is an international holding

group based in Shanghai and comprising

Select Italy & Travel, Select Communications

and Select Concierge. Founded in 1997 as a

travel company, after 5 years in China, now

we are the certifying entity that has been

authorized by the Chinese Tourism Academy

to issue the Welcome Chinese Certification.

Select Holding

In accordance with Document No. [2007]

98 of the State Commission Office for Public

Sector Reform, the Party Committee of China

National Tourism Administration(CNTA)

decided to establish China Tourism Academy

as a specialized institute directly under

CNTA. On June 6th, 2008, Chairman of

CNTA Shao Qiwei attended the inaugural

ceremony and inaugurated officially CTA.

www.ctaweb.org www.select-holding.com


Are You Ready to Welcome Chinese Travelers?

Welcome Chinese is a new and innovative

standard of services specifically designed

for Chinese travelers. We will help you to

learn more about Chinese market and we

will tell the Chinese market what you are

doing to better serve him. What we offer is a

constant presence in the Chinese outbound

travel market.


· China's Outbound Tourism Market Analysis

In cooperation with CTA's experts in

analyzing the trends of Chinese outbound

tourism market, we offer the strategic

consultation to the oversea businesses in

understanding and developing the business

in China.

· Promotion of Your Business in China

Welcome Chinese team is formed by

local and international staff with forward-

looking perspective, strong insight, a deep

understanding of China’s tourism market.

They will seize for you the media, branding,

PR and marketing activities.

By joining the certification program, you

will also receive additional support and

promotion through both CCTV television

and CUP clients network.

· Welcome Chinese Certification

Welcome Chinese Cer t i f ica t ion has

developed a clear, multi-level service

standard framework covering al l the

s e rv i ce s neces sa ry t o improve the

experience of Chinese travelers. We provide

assistance and support to international

travel industries to upgrade their dedicated

offerings to Chinese travelers.

Please visit www.WelcomeChinese.com.cn

for all the standards and demands of each

category, and apply the Welcome Chinese

certification online.

Services

Welcome Chinese helps you to seize the opportunity of the booming Chinese outbound tourism market


After being certified your company will

be present at all the major Chinese Travel

Shows and monthly Welcome Chinese

roadshows in tier 1 or tier 2 cities in China.

Once rewarded with "Welcome Chinese

Certificate" your company will benefit from:

• High visibility on the online China

market, thanks to www.hychinese.com

website, one of the main choice for Chinese

independent booking travelers;

• High visibility on the offline China

trade market, thanks to our participation

in the main roadshows, international fairs

trade events thanks to marketing materials

distributed to all our partners and local tour

operators; travel agencies and media;

• Free participation for CTA Certification

holders in "COTRI-Welcome Chinese

Biannual Workshop: Latest Developments

and New Trends in the China Outbound

Tourism Market. The workshop is organized

by COTRI China Outbound Tourism

Research Inst i tute and sponsored by

Benefits

Digital Visibility on China

PR Activities & Events

HyChinese.com

Promotion Opportunity

Representation Services Training Newsletter & information

Travel Industry CommunityDigital Promotion

Workshops & Roadshow for Travel Agents

B2B&B2CB2B B2B & B2C B2C

CTA Activities

NewsLetter

Welcome Chinese, in order to bring experts

insights and Best Practice examples about

the China Outbound Tourism Market";

• Special price for COTRI Market Report

providing expert insights into the China’s

outbound tourism market, offering the latest

available data, statistics, and information

on Chinese travelers’ profiles and future

trends. COTRI Market Report highlights best

practice examples for product adaptation,

marketing, and communication with the

Chinese outbound tourism market.

How many times you travel to China in one year?


Marketing Activities

Wenzhou

Guangzhou

Shenzhen

Hangzhou

Shanghai

Nanjing

Suzhou

Xiamen

QingdaoJinan

Tianjin

Beijing

Hefei

Changsha

WuhanChengdu

Chongqing

Kunming

Xi’an

ShenyangWelcome Chinese was launched on 18th

October in 2013

Starting from February 2014, ‘Welcome

Chinese’ continues to emphasize its mission

'dedicated to improve Chinese travelers

experience' on each sales mission and

travel fair.

What we offer is a constant presence in China

2016 Marketing Calendar

12 Sales missions in China

4 Domestic China travel Fairs

2 Oversea Road Shows in

London & Roma

1 Oversea Travel Fair in London

Certified Businesses > 500

Social Media Followers > 20,000

Media Value> 935,120 EURO

Cooperate Media >200

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Travel Fairs

GITF

25-27

Guangzhou

COTTM

12-14

Beijing

WTF

19-22

Shanghai

CITM

Middle of Nov

Shanghai

Sales Missions Shanghai Guangzhou Xi'an Beijing Hangzhou Nanjing Suzhou Qingdao Jinan Hefei Changsha Chengdu

201620152014


Serving Guests in the new Chinese Friendly Manner

Hychinese is the first guide dedicated to the

Chinese outbound travel market. On our online

platform Chinese travellers will be able to find

details of all the certified companies, the benefits

they are offering exclusively for them and a clear

list of dedicated services to ensure a better stay

when abroad.

Hychinese.com is positioned on Chinese search

engines and has its servers in China. We will

bring the travellers to your doorstep. The more

services you offer and the more benefits you

give, the more visibility you will receive.

www.hychinese.com


Certified Companies

Hotels Groups & Chains

Selected Certified Hotels

Certified Companies

More and more oversea businesses are participating in “Welcome Chinese” program

over 250 cities and 32 countries and regions throughout the world.

[High Speed Train]ITALO

www.italotreno.it

[High Speed Train]Ferrovie Dello Stato

www.fsitaliane.it

[Airport]Aeroporti Di Roma

www.adr.it/fiumicino

[Airport]ADP-Charles de Gaulle Airport

cn.airport.paris

[Amusement Park]Ferrari World

www.ferrariworldabudhabi.com

[Amusement Park]Yas Waterworld

www.yaswaterworld.com/en

PANTONE 877C

Logo Pantone 7540U

Fondo Pantone Metallic 8460U

Page 1 of 1

4/6/2014file://C:\Users\DNEPC534\Desktop\Logo Mabapa.gif

Gold Standard Certification

Silver Standard Certification

Bronze Standard Certification

ROME BALI SINGAPORE ABU DHABI ABU DHABI

BALI ABU DHABI ABU DHABI ABU DHABI

Moscow Moscow Düsseldorf Mestre-Venice Milan Milan Moscow Milan Rome Bad Ragaz Rome Cortina D’Ampezzo

Rome Moscow Rome Florence Rome Venice Savona St. Petersburg St. Petersburg Abu Dhabi Athens San Marino

Abu Dhabi Rome Milan Milan Florence Abu Dhabi Como Abu Dhabi Rome Stresa Rome Rome

Abu Dhabi Como Kiev Al Ain Abu Dhabi Nicosia Milan Washington DC Milan Silvaplana Rome Milan

Milan Abu Dhabi Rome Rome Sofia Kiev Milan Kiev

Rome Rome

Bologna Cannes Rome Rome Milan Florence

BAUER GROUP [4 Hotels]www.bauerhotels.com

CAPELLA GROUP [4 Hotels]www.capellahotels.com

BAGLIONI HOTEL [5 Hotels]www.baglionihotels.com

ROTANA HOTEL [6 Hotels]www.rotana.com

STARHOTELS GROUP [12 Hotels]www.starhotels.com

SBM GROUP [4 Hotels]www.montecarlosbm.com

MAXIMA HOTELS [4 Hotels]www.maximahotels.ru

IHG HOTEL GROUP [86 Hotels]www.ihg.com

NH HOTEL GROUP [15 Hotels]www.nh-hotels.com

ROSCIOLI HOTEL GROUP [5 Hotels]www.rosciolihotels.it

BRERA HOTELS [3Hotels]www.brerahotels.com

[Shopping Mall]The Galleria

www.thegalleria.ae

[Museum] Maxxi Museum

www.fondazionemaxxi.it

[Outlet]THE MALL

www.themall.it

[Archaeological Park]VILLA ROMANA DEL CASALEwww.villaromanadelcasale.it

[Archaeological Park]VALLE DEI TEMPLI

www.lavalledeitempli.it

[Amusement Park]CINECITTA’ WORLDwww.cinecittaworld.it

[Museum]Ferrari Museum Modena

museomodena.ferrari.com

[Museum]Ferrari Museum Maranello

museomaranello.ferrari.com

JANNAH HOTELS & RESORTS [2 Hotels]www.jannah.ae

ABU DHABI

Welcome Chinese - 欢迎中国 20 www.welcomechinese.com.cn www.hychinese.com

You are Welcome to Participate!

哲意控股拥有欢迎中国所有商标注册权、所有权或独家授权。

ALL WELCOME CHINESE TRADEMARK RIGHTS ARE REGIDTERED, OWNED, OR EXCLUSIVELY LICENSED TO SELECT HOLDING LTD.

No.5, Lane 379, West Yan'an Road, Jingan District, Shanghai, China www.welcomechinese.com.cn · www.hychinese.com

Contact: +86 021-5237-3561

³ ç j · 2016-03-23 · welcome chinese - 欢 迎 中 国 2 welcome chinese - 欢 迎 中 国 3...

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³ ç j · 2016-03-23 · welcome chinese - 欢迎中国 2 welcome chinese - 欢迎中国 3...