中文版 joinville 简介

卓越威尔——全球在线广告独立交易商

2013年8月01日

Sunday, August 11, 13

世界领先的在线广告独立交易商，覆盖海量全球广告资源，致力于为广告主拓展海外市场，制定精准在线广告投放与市场营销解决方案。


我们的广告业务包括...


展示类广告富媒体广告

多元文化在线广告项目

前导视频广告

全球在线广告项目


成功运作超过150个项目，地理定位覆盖五大洲


按用户纵向定位纵向详细描述

年龄层女性男性细分为10个年龄段

时尚群体有着强烈网购意愿的用户群

游戏玩家 (大多数) 年轻男性，经常在网上玩多机游戏的群体

女性群体定位女性用户和涉及女性的内容

男性群体定位男性用户和涉及男性的内容

运动爱好者热衷体育和关注竞技体育比赛结果的用户群


按地理纵向定位阿尔巴尼亚语阿尔巴尼亚，科索沃非洲肯尼亚，尼日利亚，索⻢马里，津巴布⻙韦，喀麦隆，刚果，冈比亚，加纳，塞内加尔，南非，⻢马达加斯加，乌干达，坦桑尼亚阿拉伯语阿尔及利亚，摩洛哥，伊拉克，埃及，苏丹，突尼斯，沙特阿拉伯，阿联酋，科威特，黎巴嫩，约旦，叙利亚亚美尼亚语亚美尼亚阿塞拜疆文阿塞拜疆孟加拉文孟加拉波罗的海爱沙尼亚，拉脱维亚，立陶宛巴西语巴西加勒比海牙买加，特立尼达和多巴哥，巴哈⻢马中文中国大陆，香港，台湾埃塞俄比亚文埃塞俄比亚，厄立特里亚印地语印度印尼语印度尼西亚菲律宾语菲律宾波斯语伊朗库尔德语土耳其，叙利亚，伊朗，阿富汗⻢马来语⻢马来西亚普什图语/阿富汗阿富汗波兰语波兰罗⻢马尼亚语罗⻢马尼亚俄文俄国，乌克兰塞尔维亚 - 克罗地亚语波斯尼亚和黑塞哥维那，克罗地亚，塞尔维亚，⻢马其顿，西班牙语/拉丁阿根廷，玻利维亚，智利，哥伦比亚，多米尼克共和国，厄瓜多尔，墨西哥，巴拉圭，秘鲁，委内瑞拉斯里兰卡语斯里兰卡泰文泰国土耳其语土耳其乌尔都语巴基斯坦越南语越南宗教穆斯林，犹太


各地区广告资源数量地域月独立用户数* 月展示量次数

非洲 5500万 4.1亿

亚洲 8.18亿 84亿

欧洲 4.98亿 83亿

北美洲 6.80亿 113亿

拉丁美洲 2.45亿 53亿

* “月独立用户数” 为月可覆盖cookies数** 覆盖的用户数是由MRC媒体分级委员会验证得出


全球在线媒体资源超过400家直接发布商资源

广告交易平台

广告供应方平

台视频广告资源

广告联盟

社交媒体资源


中国在线媒体资源超过10位中国直接发布商资源

RTB广告交易平台

搜索推广

视频及富媒体

移动应用程序

中国本土社交媒体


合作伙伴


计价方式

CPM 按千次展示量计费

[平均2.00 - 3.25美元]

CPC 按点击次数计费

[平均0.80 - 1.50美元]

目标定位

国家城市技术用户移动设备时间

目标定位及计价模型


项目分析报告‣项目关键绩效指标: 展示量, 点击数, 点击率, 广告花费回报, 按点击计价

价格, 平均按千次展示量价格

‣地域表现差异: 国家, 城市, 地区等

‣报告时间范围: 按天, 小时, 周, 月等

‣覆盖量 & 频率: 每独立用户，每天，每周，每月的覆盖量

‣技术: 移动电话, 平板电脑, 台式机, 苹果OS系统, 移动OS系统等,

‣广告位置: 明显位置, 下拉位置,

‣广告来源: 各个媒体来源, 各个投放站点等,

‣点击信息: 无效点击率, 无效点击量等Sunday, August 11, 13

B2B 案例MasterCard reaches corporate clients in the Middle East with Joinville DisplayHigh-performance global display campaigns gives MasterCard reach on websites in the Middle East.

MasterCard Worldwide, is one of the largest multinational financial service corporations. With over 5,000 employees and 25,000 financial institutions issuing their debit and credit cards, MasterCard has capitalized on developing new technologies to process payments safe, simply, and efficiently. Helping MasterCard to communicate their leisure offerings, Just Dine, Joinville built and managed successfully display campaigns for MasterCard for 8 different markets in the Middle East.

Launching their dining concept, Just Dine, in the Middle East, MasterCard was looking for channels to introduce the concept to the larger Middle Eastern corporate audiences. Just Dine gives the corporate customers discounts at many national restaurants and they can earn rewards as they eat at one of the restaurants.

One part of the launch strategy was to run online campaigns on the major regional B2B sites to increase awareness for the program’s benefits. Backed by Joinville’s global campaign platform and experience from running campaigns on international markets 2 campaigns was launched on websites trafficked by visitors from the Middle East. Sites were handpicked from categories suitable for leisure products. They were a mix from regional publishers, ad exchanges and partner ad networks to accomplish the best results and reach as many visitors as possible.

It didn’t take long for the display team at Joinville to see results. Within days, MasterCard saw drastic improvements for its dining concept; CTR for the campaign showed a 55% higher-than-region-average for the complete campaign flight, total impressions saw a boost of 50% and time spent on campaign optimization decreased with 30% through Joinville’s optimization functionality. For MasterCard, Joinville’s ability to scale a display campaign in 24 hours was the key to the campaign’s success. The scale and the optimization management made that the campaign contributed to the uplift in diners across the Middle East.

‣MasterCard Worldwide is one of the largest multinational financial service corporations. The company provides millions of electronic transactions and services throughout the world since 1966.

‣ Launch dining concept Just Dine in 8 markets in the Middle East‣Increase awareness and drive restaurant clients to corporate partners

‣ Find right mix of websites for audiences interested in dining‣ Optimizing so the best performance websites gradually got increase budget without cannibalizing on the CTR

‣ Achieved 55% higher CTR than average campaign in the region‣ Increased campaign to other sites for extended reach

Case Study

Joinville Display

www.mastercard.com

Goals

Approach

Results

© 2013 Joinville AB. All rights reserved. Joinville builds online display campaigns for clients targeting multicultural and international audiences.

万事达卡通过Joinville运作的全球在线广告项目成功拓展了中东市场


B2C 案例Clinique finds Arabic-speaking women in the UK through the Joinville display trading deskTargeted lifestyle ads from Clinique reaches Arabic-speaking women on lifestyle sites.

Clinique was introduced in 1968 after an article in US Vogue which discussed whether great skin can actually be achieved through a proper skin care regime. Their products are now sold in more then 139 countries and territories. Clinique offers products for men and women of all ages, ethnicities, skin types and skin concerns.

Helping Clinique to communicate their eye care product, Even Better Eyes, to Arabic-speaking females in the UK, Joinville launched and successfully managed display campaigns on Arabic lifestyle sites.

Launching their eye care product, Even Better Eyes, to Arabic-speaking females in the UK, Clinique was looking for suitable channels to introduce the Dark Circle Correctorconcept to the larger Middle Eastern female audiences in the UK. Dark Circle Corrector is a lightweight, hydrating eye cream which is clinically proven to visibly lighten dark circles. The specific criteria for the campaign focus was lifestyle sites that catered to Middle Eastern female audiences living in the UK. Joinville’s planning platform selected +40 sites suitable for the campaign. The sites were a mix from regional publishers, ad exchanges and partner ad networks to accomplish the best results and reach as many female visitors as possible.

CTR for the campaign showed a 57% higher-than-region-average for the UK and similar campaigns. Campaign was capped with 3 views per unique user and day. For Clinique, Joinville’s ability to scale such a narrowly targeted display campaign in 24 hours was the key to the campaign’s success.

‣Clinique is a global manufacturer of skincare, cosmetics, toiletries and fragrances, owned by the Estée Lauder Corporation.

‣ Make the Even better Eyes product line well known among female Middle Eastern Audiences in the UK ‣ Sell product

‣ Conducted site research in Joinville site planning platform to find suitable female lifestyle sites for Middle Eastern audiences‣ Frequency capping of 3 to avoid campaign fatigue

‣ Achieved 57% higher CTR than average campaign in the UK

Case Study

Joinville Display

www.clinique.com

Goals

Approach

Results

© 2013 Joinville AB. All rights reserved. Joinville builds online display campaigns for clients targeting multicultural and international audiences.

Joinville为倩碧成功运作针对在英国的阿拉伯用户群的在线展示广告项目


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