厦门外国语学校 吕妹仔 (may lv)
DESCRIPTION
厦门外国语学校 吕妹仔 (May Lv). Lesson 4 Unit 10 Module 4 SHE. Advertisements. insecticide. headphone. fruit juice. What do you want besides ice and lemon?. Pepsi Cola. GNC Vitamin pills. Think out of the box!. an impressive visual effect. a creative idea. information - PowerPoint PPT PresentationTRANSCRIPT
Advertisements
Lesson 4 Unit 10 Module 4 SHELesson 4 Unit 10 Module 4 SHE
厦门外国语学校 吕妹仔 (May Lv)
insecticide
headphone
fruit juice
Pepsi Cola
What do you want
besides ice and lemon?
GNC Vitamin pills
Think out of the box!
a creative
idea
information of
the product
an impressive
visual effect
。。。
attractive advertising
language
mini camera
remote headphone
Feline floor
cleaners
Specialjewellery for your
ears
information of
the product
Four gadgets
Products Facts
Remote
Headphones
Mini Camera
1. no bigger than …
2. automatic focus and flash
3. strong material
4. Cost : ₤199.99
1. no wires
2. up to 60 meters away
3. go through ...
4. value at: ₤80.45
Product Facts
Special Jewellery
for Your Ears
Feline
Floor Cleaners
1. gold
2. used in many
noisy situations
3. a bargain at ₤19.50
1. good quality material
2. easy to wash
3. complete set for only
₤5.99
Information covered in ads:a _________a _________b _________c _________c _________c _________d__________ f __________m__________n __________...
Less is moreppearance
dvantage
rand
ost
ontact information
ustomers’ experience
esignunction
aterial
ame
Product Opinions Facts
Remote
Headphones
Mini Camera
•fantastic
•exciting
•excellent
•amazing
•convenient
•reliable
•attractive
Product Opinions Facts
Special
Jewellery for
Your Ears
Feline
Floor Cleaners
•attractive
•useful
•perfect
•practical
•cheap
Use emotive adj.s
exciting
refreshing
fantasticperfect
excellent
amazing
fabulous convenient
reliable
attractive
useful
practical
cheap
Summarize advertising language features.
Make a slogan.
Use emotive adjs.
Give both facts and opinions.
Use simple and concise sentences.
Start with questions and then offer solutions.
Sell the solution
• 1. Think out of the box
• 2. Less is more
• 3. Sell the solution, not the product
• 4. Let the Visuals do the talking
• 5. Be Entertaining
• 6. Target the potential customers
• 7. Tell the story behind the brand
The golden rules of advertising!
multifunctional-calculator
Calculatorstaplera pair of scissors tape measure
Four devices in one: a Four devices in one: a calculator, a stapler, a pair of scissors and a tape measure. With professional design, it is practical and easy to handle.
The multifunctional-calculator makes an easier life.
Still annoyed by small toolsscattering around? No more trouble!
Excellent value at RMB ¥ 50.
Take it! And terminate!
• May Lv
• Manager of
Innovation Corporation
1113
5
6
742
Your Advertisement Show:Design advertisements for my company’s new gadgets.
Techniques:• Have an eye-catching/ clear title.• Give both facts and opinions• Use simple sentences• Use emotive adjs.• Start with questions and then offer solutions.• Make a slogan.
Golden rules
1113
5
6
742
0.0Quote
“The best advertisement is
a good product.”Alan H. Meyer,
American advertising executive
0.0A message to take away:
physical charm + inner elegance=real beauty
Homework
1. Perfect your advertisements and
hand them in to win awards.
2. Read the supplementary material
<<The 10 things good advertising
should do>>.