行銷管理專題 ( 第八組 ) nat-2 新品上市攻台促銷策略 壓軸股份有限公司
DESCRIPTION
行銷管理專題 ( 第八組 ) nat-2 新品上市攻台促銷策略 壓軸股份有限公司. 組員: 企四 A 96153101 丁柏升 企四 A 96153107 張凱富 企四 A 96153126 黃育成 企四 A 96153135 林振齊 企四 A 96153157 任怡潔 企四 A 96153175 黃詠心 企四 C 96153373 張曉瑩 企四 D 96153472 梁劍明 企四 D 96153476 趙潤麗. 引進背景. - PowerPoint PPT PresentationTRANSCRIPT
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()nat-2 A 96153101 A 96153107 A 96153126 A 96153135 A 96153157 A 96153175 C 96153373 D 96153472 D 96153476
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()
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1
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2
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3
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4
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ECFA
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Strength-- --Weakness
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Opportunity Threat ()ECFA
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CONVERSE
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nat-2()$2,999
nat-2() $3,499
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15-35
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2011122(100)105
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50001001/281002/115000stayreal*53000*205000*10999K*1*3*310031
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2011730867.7150050
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20117317/11000MV
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20119191881000
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2011121812259501002004007501500
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Chart2
405655
4057114
407547
4075530
4078717
408957
Sheet1
40,565.0040,908.00
40565.0540570.0
40571.01440585.0
40754.0740761.0
40755.03040785.0
40787.01740804.0
40895.0740902.0
Sheet1
00
00
00
00
00
00
Sheet2
Sheet3
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28
http://www.youtube.com/watch?v=KXl1K-wkpZU
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"!"
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U paper() 35 VIVIGQBangELLEMens uno 1227~9
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DM
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ex.212263623235 100 1~279
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105016
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8%1700136() 7%1580110.6()
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6%105063() 6%80048()
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53752105280278
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15003450
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3,000$3000$9,000,000 3000$6,930,000 50200
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1000$2,999,000 MV150
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5000*$2,999$13,195,600 2 1500*$2,999$4,048,650 3
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- $ 2,000,00010*40= $ 4,000,000() $ 500,000 $ 6,500,000
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-()176,000*1*2()*6() $ 2,110,000 $ 150,000 $ 2,260,000
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-25,000*2.5= $ 62,500()62,500*5()*5()= $ 1,562,500 $ 250,000
$ 1,810,000
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-DM2000100010004000$50*4000= $200,000322$150*2()*7()= $2,100 $202,100
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- $ 126,000()18,000*3= $ 54,000()(GoogleYahooMsn)48,000*5= $ 240,000()( YahooMsn) $ 150,00068(1)*2= $ 1,360,000
$ 1,930,000
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- 5*30 $ 7,000 $ 3,000 $ 10,000510() $ 500,000
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- () $ 300,000 * 3 $ 900,000 () $ 600,000 * 2 $ 1,200,000 ()*4 $ 800,000 $ 3,800,000
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-1.($ 201,000) 150*10()*6()*4()= $ 36,000 $ 20,000*4()= $ 80,000 $ 40,000 $ 45,000$201,0002. ($ 460,000) stayreal3500*5+3000*20 + 5000*10+999K200,000*1 +20600*3+25000*3$460,000
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-3.($ 480,000)3000*3+9,400+6+404.($ 1,050,000)5+1005.($ 550,000)5+506.$ 600,000
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Sheet1
$9,000,000
$6,930,000
$2,999,000
$13,195,600
$4,048,650
$36,173,250
Sheet2
Sheet3
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Sheet1
$9,000,000
$6,930,000
$2,999,000
$13,195,600
$4,048,650
$36,173,250
$6,500,000
$2,260,000
$1,810,000
DM$202,100
$1,930,000
$500,000
$201,000$3,800,000
$460,000$17,002,100
$480,000
$1,050,000
$550,000
$600,000
$3,341,000
Sheet2
Sheet3
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Sheet1
$9,000,000
$6,930,000
$2,999,000
$13,195,600
$4,048,650
$36,173,250
$6,500,000
$2,260,000
$1,810,000
DM$201,680
$1,930,000
$500,000
$201,000$3,800,000
$460,000$17,001,680
$480,000
$1,050,000
$550,000
$600,000
$3,341,000
Sheet2
Sheet3
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+=$17,002,100+$3,341,000=$20,343,100
-=$36,173,250-$20,343,100=$15,830,150
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