行銷管理專題 ( 第八組 ) nat-2 新品上市攻台促銷策略 壓軸股份有限公司

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行行行行行行 ( 行行行 ) nat-2 行行行行行行行行行行 行行行行行行行行 組組組組組組 組組 A 96153101 A 96153101 組組組 組組 組組組 組組 A 96153107 A 96153107 組組組 組組組 組組 組組 A 96153126 A 96153126 組組組 組組 組組組 組組 A 96153135 A 96153135 組組組 組組組 組組 組組 A 96153157 A 96153157 組組組 組組 組組組 組組 A 96153175 A 96153175 組組組 組組組 組組 組組 C 96153373 C 96153373 組組組 組組 組組組 組組 D 96153472 D 96153472 組組組 組組組 組組 組組 D 96153476 D 96153476 組組組 組組組

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行銷管理專題 ( 第八組 ) nat-2 新品上市攻台促銷策略 壓軸股份有限公司. 組員: 企四 A 96153101 丁柏升 企四 A 96153107 張凱富 企四 A 96153126 黃育成 企四 A 96153135 林振齊 企四 A 96153157 任怡潔 企四 A 96153175 黃詠心 企四 C 96153373 張曉瑩 企四 D 96153472 梁劍明 企四 D 96153476 趙潤麗. 引進背景. - PowerPoint PPT Presentation

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  • ()nat-2 A 96153101 A 96153107 A 96153126 A 96153135 A 96153157 A 96153175 C 96153373 D 96153472 D 96153476

  • ()

  • 1

  • 2

  • 3

  • 4

  • ECFA

  • Strength-- --Weakness

  • Opportunity Threat ()ECFA

  • CONVERSE

  • nat-2()$2,999

    nat-2() $3,499

  • 15-35

  • -

  • -

  • 2011122(100)105

  • 50001001/281002/115000stayreal*53000*205000*10999K*1*3*310031

  • 2011730867.7150050

  • 20117317/11000MV

  • 20119191881000

  • 2011121812259501002004007501500

  • Chart2

    405655

    4057114

    407547

    4075530

    4078717

    408957

    Sheet1

    40,565.0040,908.00

    40565.0540570.0

    40571.01440585.0

    40754.0740761.0

    40755.03040785.0

    40787.01740804.0

    40895.0740902.0

    Sheet1

    00

    00

    00

    00

    00

    00

    Sheet2

    Sheet3

  • 28

    http://www.youtube.com/watch?v=KXl1K-wkpZU

  • "!"

  • U paper() 35 VIVIGQBangELLEMens uno 1227~9

  • DM

  • ex.212263623235 100 1~279

  • 105016

  • 8%1700136() 7%1580110.6()

  • 6%105063() 6%80048()

  • 53752105280278

  • 15003450

  • 3,000$3000$9,000,000 3000$6,930,000 50200

  • 1000$2,999,000 MV150

  • 5000*$2,999$13,195,600 2 1500*$2,999$4,048,650 3

  • - $ 2,000,00010*40= $ 4,000,000() $ 500,000 $ 6,500,000

  • -()176,000*1*2()*6() $ 2,110,000 $ 150,000 $ 2,260,000

  • -25,000*2.5= $ 62,500()62,500*5()*5()= $ 1,562,500 $ 250,000

    $ 1,810,000

  • -DM2000100010004000$50*4000= $200,000322$150*2()*7()= $2,100 $202,100

  • - $ 126,000()18,000*3= $ 54,000()(GoogleYahooMsn)48,000*5= $ 240,000()( YahooMsn) $ 150,00068(1)*2= $ 1,360,000

    $ 1,930,000

  • - 5*30 $ 7,000 $ 3,000 $ 10,000510() $ 500,000

  • - () $ 300,000 * 3 $ 900,000 () $ 600,000 * 2 $ 1,200,000 ()*4 $ 800,000 $ 3,800,000

  • -1.($ 201,000) 150*10()*6()*4()= $ 36,000 $ 20,000*4()= $ 80,000 $ 40,000 $ 45,000$201,0002. ($ 460,000) stayreal3500*5+3000*20 + 5000*10+999K200,000*1 +20600*3+25000*3$460,000

  • -3.($ 480,000)3000*3+9,400+6+404.($ 1,050,000)5+1005.($ 550,000)5+506.$ 600,000

  • Sheet1

    $9,000,000

    $6,930,000

    $2,999,000

    $13,195,600

    $4,048,650

    $36,173,250

    Sheet2

    Sheet3

  • Sheet1

    $9,000,000

    $6,930,000

    $2,999,000

    $13,195,600

    $4,048,650

    $36,173,250

    $6,500,000

    $2,260,000

    $1,810,000

    DM$202,100

    $1,930,000

    $500,000

    $201,000$3,800,000

    $460,000$17,002,100

    $480,000

    $1,050,000

    $550,000

    $600,000

    $3,341,000

    Sheet2

    Sheet3

  • Sheet1

    $9,000,000

    $6,930,000

    $2,999,000

    $13,195,600

    $4,048,650

    $36,173,250

    $6,500,000

    $2,260,000

    $1,810,000

    DM$201,680

    $1,930,000

    $500,000

    $201,000$3,800,000

    $460,000$17,001,680

    $480,000

    $1,050,000

    $550,000

    $600,000

    $3,341,000

    Sheet2

    Sheet3

  • +=$17,002,100+$3,341,000=$20,343,100

    -=$36,173,250-$20,343,100=$15,830,150

  • (Feedback)

  • THANK YOU FOR YOUR ATTENTION !!

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