方米廣告 nike team_ 201406-201506

方米廣告設計N I K E T E A M

F O U N D M E A D V E R T I S I N G2 0 1 4 0 6 2 0 1 5 0 6

方米廣告設計N I K E T E A M

NIKE TEAM 部門專職規劃執行與維護 NIKE 店頭陳列，

製作一年四季主題性的全省店頭陳列道具與廣告視覺更換。

主要負責RUNNING、SKATEBOARD、WOMEN’S TRAINING 等路線，

以及 NIKE 年度主題活動：女生運動節。

主管：賴俊宇 / 業務兼設計：廖耿民 / 業務：林郁婷

3D設計：葉日偉 / 平面設計：吳鎮安

N I K E R U N N I N G F LO W 1 C A M PA I G NN I K E R U N N I N G F LO W 2 C A M PA I G NN I K E R U N N I N G F LO W 3 C A M PA I G N

N I K E S KAT E B O A R D C A M PA I G N

HO14CAMPAIGN

N I K E R U N N I N G F LO W 1 C A M PA I G NN I K E R U N N I N G F LO W 2 C A M PA I G NN I K E R U N N I N G F LO W 3 C A M PA I G N

N I K E S KAT E B O A R D C A M PA I G N

SU15CAMPAIGN

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N I K E R U N N I N G F LO W 1 C A M PA I G NN I K E R U N N I N G F LO W 2 C A M PA I G NN I K E S KAT E B O A R D C A M PA I G N

FA14CAMPAIGN

N I K E R U N N I N G F LO W 1 C A M PA I G NN I K E R U N N I N G F LO W 2 C A M PA I G NN I K E R U N N I N G F LO W 3 C A M PA I G NN I K E S KAT E B O A R D C A M PA I G N

SP15CAMPAIGN

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NIKE FA14 RUN FLOWE 1 CAMPAIGN

OBJECTIVE● CREATE A LUNAR CROSS CATEGORICAL ATTACK LEADING WITH WOMENS RUNNING AS THE SHARP POINT.● ESTABLISH AN ICONIC LUNAR VISUAL LANGUAGE CROSS CATEGORICALLY.

STRATEGY● CONVEY THE MESSAGE OF LIGHT SOFT RESPONSIVE AT RETAIL SHOWCASING LUNAR INNOVATION.● COMPLIMENT WITH APP TO PRESENT THE COMPLETE LOOKS.

CAMPAIGN LAUNCH 7/10 LAUNCH: ● LUNARGLIDE 6 / 10 DTC + 68WS● AIR MAX LUNAR1 / AMPLIFY RUN 22 WS / NSW 21 WS ● FREE TR FIT 4 / 5 DTC + 30 WS

NIKE LUNARGLIDE 6

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/// NEO19 NIKE SHOP ///

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/// NEO19 NIKE SHOP ////

/// SUN-CHIH MAIN STORE ///

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/// WEI-HSIAO LYD ///

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NIKE FA14 RUN FLOWE 2 CAMPAIGN

OBJECTIVE● INSPIRE OUR RUNNERS TO RUN WITH US AND LEAD WITH HER.● GEAR UP OUR CONSUMERS WITH INNOVATIVE RUNNING PRODUCTS.

STRATEGY● FOCUS ON/INTRODUCE THE PRODUCT’S INNOVATIONS.● ATTRACT CUSTOMERS BY SHOWING THE OUTFITS ON THE MANNEQUINS.● APPLY LAYDOWN TO CREATE THE ATMOSPHERE OF “RUN WITH US AND LEAD WITH HER”.● RETAIL STAFF IN RUNNING OUTFITS TO INCREASE THE ATMOSPHERE OF RUNNING.

CAMPAIGN LAUNCH ● 8/6 DTC PEGASUS 31 LAUNCH● 8/15 WS PEGASUS 31 LAUNCH

GEAR UP RUN / PEGASUS 31

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NIKE FA14 SB CAMPAIGN

OBJECTIVE● COMMUNICATE THE PRODUCT INNOVATION AND TECHNOLOGY OF LUNAR THRU. ● PAUL RODRIGUEZ 8 IN FA14.

STRATEGY● SHOWCASE PRODUCT INNOVATION AND BENEFIT OF LUNAR TO CONSUMERS. ● BEST PRESENT SEASONAL KEY LOOK THRU POWERFUL PRODUCT PRESENTATION.● PROVIDE SPECIAL NIKE SB SHOE RISER TO 3 CORE SKATE SHOPS TO HIGHLIGHT THE PRODUCT OF “SUPPORT YOUR LOCAL”. CAMPAIGN LAUNCH ● LAUNCH DATE：2014/7/10● DOOR：23 DOORS (AEC 2/EC 3/C 18)

PAUL RODRIGUEZ 8

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/// MOMENTUM MALTOSE ///

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/// MOMENTUM JI-HE II ///

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/// FU CITY Q SQUIRE II ///

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NIKE HO14 RUN FLOWE 1 CAMPAIGN

OBJECTIVE● CREATE A LUNAR CROSS CATEGORICAL ATTACK LEADING WITH WOMENS RUNNING AS THE SHARP POINT● ESTABLISH AN ICONIC LUNAR VISUAL LANGUAGE CROSS CATEGORICALLY

STRATEGY● CONVEY THE MESSAGE OF LIGHT SOFT RESPONSIVE AT RETAIL SHOWCASING LUNAR INNOVATION● COMPLIMENT WITH APP TO PRESENT THE COMPLETE LOOKS

CAMPAIGN LAUNCH 9/29 LAUNCH: ● ZOOM / 10 DTC + 62WS

NIKE AIR ZOOM STRUCTURE 18

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NIKE HO14 RUN FLOW 2 CAMPAIGN

OBJECTIVE● DRIVE INNOVATION LEADERSHIP THROUGH AEROLOFT & LG6 FLASH.

STRATEGY● CLEVERAGE GLOBAL ATHLETES (ALLYSON AND ASHTON) VISUALS TO INSPIRE OUR CONSUMERS/ RUNNERS. CONNECT THE KEY LAUNCHED PRODUCTS THROUGH ATHLETE VISUAL DEMONSTRATIONS TO STIMULATE RETAIL AND MAXIMIZE SALES’ OPPORTUNITIES. ● ATTRACT CONSUMERS WITH THE INNOVATION OF AEROLOFT/LG6 FLASH. ● CREATE PREMIUM PRODUCT PRESENTATION TO DELIVER OUR MESSAGE. ENCOURAGE RUNNERS TO OWN THE OUTFITS FOR THE RUNNING SEASON.

CAMPAIGN LAUNCH 11/4 LAUNCH: ● AEROLOFT/LG6 FLASH - 38 doors● LG6 FLASH only – 8 doors

AEROLOFT / LG6 FLASH

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/// WEI-HSIAO FC ///

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NIKE HO14 RUN FLOWE 3 CAMPAIGN

OBJECTIVE● LEVERAGE TAIPEI CITY MARATHON SEASON TO HIGHLIGHT WE RUN TPE QS AT PREMIUM NIKE RUN RETAIL DESTINATIONS.● PRE-LAUNCH AIR MAX 2015 AT NEO 19 BUILDING ON THE AIR MAX TRADITION OF GAME CHANGING CUSHIONING, MAKING IT LIGHTER AND MORE FLEXIBLE THAN EVER.

STRATEGY● DELIVER PRODUCT SUPERIORITY MESSAGING THROUGH COMPELLING IMAGERY AND CLEAR BENEFIT COPY THAT ALLOWS RUNNERS TO UNDERSTAND THE INNOVATIVE NATURE & PERFORMANCE BENEFITS OF THE AIR MAX 2015.

CAMPAIGN LAUNCH 12/13 LAUNCH

WE RUN TPE QS / AIRMAX 2015

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NIKE HO14 SB CAMPAIGN

OBJECTIVE● FIRST LAUNCH 3 SIGNATURE SHIELD MODELS ON ONE CAMPAIGN TO COMMUNICATE HOW NIKE SB’ S PRODUCT TECHNOL OGY WILL HELP SKATERS TO KEEP SAFE AND OVERCOME THE HARSH WEATHER.

STRATEGY● PROVIDE SPECIAL NIKE SB SHOE RISER TO 3 CORE SKATE SHOPS TO HIGHLIGHT THE PRODUCT OF “SUPPORT YOUR LOCAL”. LEVERAGE THE FLASH PACK CREATIVE FROM GLOBAL AND GC TO COMMUNICATE PRODUCT TECHNOLOGY AND BENEFIT. ● PROVIDE UNDERSTANDABLE PRODUCT COMMUNICATION TO LET CONSUMERS KNOW HOW FLASH PACK WILL HELP THEM TO PERFORM WELL IN HOLIDAY. ● BEST PRESENT SEASONAL KEY LOOK THRU POWERFUL PRODUCT PRESENTATION. ● GROUP MANNEQUINS WILL LED BY LUNAR STEFAN JANOSKI MID SHIELD AS THE FIRST PRIORITY. CAMPAIGN LAUNCH ● LAUNCH DATE：2014/10/2● DOOR：27 DOORS (AEC:5/EC:3/C:19)

NIKE SB FLASH PACK

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NIKE SP15 RUN FLOW 1 CAMPAIGN

OBJECTIVE● CREATE INDISPENSABLE DESTINATION FOR HER THROUGH X-CATEGORY TIGHT ATTACK.● DELIVER PRODUCT SUPERIORITY THROUGH AM2015/FREE TR 5 AS KEY INNOVATIVE FOOTWEAR STORY AND GEAR UP CONSUMERS THROUGH AUTHENTIC LOOKS.

STRATEGY● LEAD WITH HER AND LEVERAGE GLOBAL FEMALE ATHLETES VISUALS TO INSPIRE OUR CONSUMERS. ● HERO KEY PRODUCTS IN AEC TO CREATE DYNAMIC IMPACT WITH PREMIUM RETAIL PRESENTATION AT BEST LEVEL DOORS.● CONNECT KEY LAUNCHED PRODUCTS WITH DEEP STORY-TELLING TO HIGHLIGHT PRODUCT INNOVATIONS & BENEFITS

CAMPAIGN LAUNCH 1/8 LAUNCH: ● UN : TIGHTS / AIR MAX 2015 (74 DOORS)● WOMEN TRAINING : TIGHTS / FREE TR 5 (30 DOORS)

TIGHTS / AIR MAX 2015 / FREE TR 5

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OBJECTIVE● BE THE INDISPENSABLE DESTINATION FOR HER.

STRATEGY● DRIVE A X-CATEGORY AMPLIFIED STORY, LED BY RUNNING AND FOCUS ON HER. ● ENGAGE HER WITH INNOVATIVE PRODUCT STORYTELLING, ELEVATING SIGNATURE SERVICES. ● INSPIRING HER THROUGH KEY LOOKS, CONTINUE TO COMMUNICATE GEAR UP MESSAGE.

CAMPAIGN LAUNCH ● 2/5 / 1 DOOR

LUNARTEMPO/DRI-FIT KNIT

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OBJECTIVE● CREATE INDISPENSABLE DESTINATION FOR HER TO EARN HER BEST ,ENGAGE HER AS ONE BRAND, WITH ONE HOLISTIC RETAIL JOURNEY,FOCUSED ON HER, THROUGH INNOVATIVE PRODUCT STORYTELLING AND INSPIRING KEY LOOKS.

STRATEGY● LEAD WITH HER AND LEVERAGE GLOBAL FEMALE ATHLETES VISUALS TO INSPIRE OUR CONSUMERS. ● HERO KEY PRODUCTS IN AEC TO CREATE DYNAMIC IMPACT WITH PREMIUM RETAIL PRESENTATION AT BEST LEVEL DOORS. ● CONNECT KEY LAUNCHED PRODUCTS WITH DEEP STORY-TELLING TO HIGHLIGHT PRODUCT INNOVATIONS & BENEFITS. CAMPAIGN LAUNCH ● 3.8 - X –CATEFORY TIGHTS / RUN: AIR MAX 2015 (72 DOORS)● 3.8 - AMPLIFY RUN : AIR MAX 1 ULTRA MOIRE (15 DOORS)

TIGHTS / AIR MAX 2015 / FREE TR 5

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NIKE SP15 SB CAMPAIGN

OBJECTIVE● DELIVER NATURAL MOTION PRODUCT THAT WILL HIGHTENT THE SENSE OF THE SKATEBOARDER IN MOTION TO REALLY ENSURE THAT THROUGH A COMBINATION OF PRODUCT INNOVATION AND INSPIRATION STORYTELLING THRU THE LENS OF OUR AHTLETES.

STRATEGY● FIRST LAUNCH NIKE FREE INNOVATION PLATFORM TO CONSUMERS, AND ENABLE THEM TO UNLOCK THEIR NATURAL ABILITY AND TO “SKATE FREE.”● DELIVER SOULFUL STORYTELLING THRU CAMPAIGN’S COMMUNICATION AND CLEAR PRODUCT TECHNOLOGY AND BENEFIT AT RETAIL.● ENHANCE THE PRODUCT COMMUNICATION OF FIT TO MOVE COLLECTION IN KEY SB SHOPS.● BEST PRESENT SEASONAL KEY LOOK THRU POWERFUL PRODUCT PRESENTATION AND GROUP MANNEQUINS. CAMPAIGN LAUNCH ● 2015/1/5 LAUNCH● 26 doors (AEC:5/EC:5/C:16)

NIKE FREE SB

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NIKE SU15 RUN FLOW 1 CAMPAIGN

OBJECTIVE● CREATE THE ULTIMATE FREE TRIAL EXPERIENCE THAT EDUCATES AND INSPIRES OUR CONSUMER AROUND OUR LATEST FOOTWEAR INNOVATION. ● MAKE IT SCALABLE – ALLOW MORE CONSUMERS TO TRIAL FREE. ● LEVERAGE THE ENERGY OF THE BRAND CAMPAIGN TO CONNECT OUR CONSUMER TO THE NIKE COMMUNITY – NIKE+, N+TC.

STRATEGY● CREATE A PERSONALIZED TRIAL EXPERIENCE, LED THROUGH NIKE+ RUN ANALYSIS, TO INFORM AND EDUCATE OUR CONSUMER ABOUT NIKE’S FREE FOOTWEAR INNOVATION. ● EDUCATE THEM ON THE KEY BENEFITS OF THE FREE 3.0 FLYKNIT, AND THE FREE TR 5 FLYKNIT (WOMEN ONLY). ● ALLOW THEM TO SHARE THEIR TRIAL EXPERIENCE WITH THE COMMUNITIES - #NIKEWOMEN, #NIKEFREE. TAKEAWAY ● THROUGH A PERSONALIZED TRIAL EXPERIENCE, THE CONSUMER IS INSPIRED BY NIKE’S FREE INNOVATION. ● THEY UNDERSTAND THE BENEFITS OF FREE FOR RUNNING AND FREE FOR TRAINING. ● THEY LEAVE INSPIRED BY THE PREMIUM RETAIL EXPERIENCE THEY JUST PARTICIPATED IN.

CAMPAIGN LAUNCH ● 2015/4/2 LAUNCH● 22 DOORS(3.0), 19 DOORS(4.0), 23 DOORS(5.0)

NIKE FREE 3.0 /4.0 /5.0 FLYKNIT

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NIKE SU15 RUN FLOW2 CAMPAIGN

OBJECTIVE● CREATE INDISPENSABLE DESTINATION FOR HER TO EARN HER BEST , ENGAGE HER AS ONE BRAND, WITH ONE HOLISTIC RETAIL JOURNEY, FOCUSED ON HER, THROUGH INNOVATIVE PRODUCT STORYTELLING AND INSPIRING KEY LOOKS. ● ENABLE RUNNERS TO RE-DISCOVER THEIR NATURAL RUNNING MOTION WITH DFC & FREE 4.0 FLYKNIT.

STRATEGY● LEAD WITH HER AND LEVERAGE KENYA NATIONAL ATHLETES VISUALS TO INSPIRE OUR CONSUMERS. ● HERO KEY PRODUCTS IN AEC TO CREATE DYNAMIC IMPACT WITH PREMIUM RETAIL PRESENTATION AT BEST LEVEL DOORS.● CONNECT KEY LAUNCHED PRODUCTS WITH DEEP STORY-TELLING TO HIGHLIGHT PRODUCT INNOVATIONS & BENEFITS.

CAMPAIGN LAUNCH ● 2015/5/1 LAUNCH● 10 DOORS(DTC)

DRI-FIT COOL / FREE 4.0 FLYKNIT

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NIKE SU15 RUN FLOW3 CAMPAIGN

OBJECTIVE● CREATE INDISPENSABLE DESTINATION FOR HER TO EARN HER BEST , ENGAGE HER AS ONE BRAND, WITH ONE HOLISTIC RETAIL JOURNEY, FOCUSED ON HER, THROUGH INNOVATIVE PRODUCT STORYTELLING AND INSPIRING KEY LOOKS. ● ENABLE RUNNERS TO RE-DISCOVER THEIR NATURAL RUNNING MOTION WITH DFC & FREE 4.0 FLYKNIT.

STRATEGY● LEAD WITH HER AND LEVERAGE KENYA NATIONAL ATHLETES VISUALS TO INSPIRE OUR CONSUMERS. ● HERO KEY PRODUCTS IN AEC TO CREATE DYNAMIC IMPACT WITH PREMIUM RETAIL PRESENTATION AT BEST LEVEL DOORS.● CONNECT KEY LAUNCHED PRODUCTS WITH DEEP STORY-TELLING TO HIGHLIGHT PRODUCT INNOVATIONS & BENEFITS.

CAMPAIGN LAUNCH ● 2015/6/1 LAUNCH● 10 DOORS(DTC)

AIR ZOOM VOMERO 10

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NIKE SU15 SB CAMPAIGN

OBJECTIVE● SUSTAIN THE NIKE FREE INNOVATION PLATFORM TO OUR CONSUMERS, MADE SPECIFICALLY FOR SKATEBOARDING, WITH THE LAUNCH OF THE NIKE FREE SB, ENABLING OUR CONSUMERS TO UNLOCK THEIR NATURAL ABILITY AND TO “SKATE FREE”.

STRATEGY● LEAD WITH NIKE FREE AS A INNOVATION PLATFORM AND FOCUS ON BENEFIT STORY ON THE BREATHABILITY IN THE UPPER AS THE SUMMER MONTHS APPROACH.● LEVERAGE THE SKATE STOPPERS AS IN-STORE CAMPAIGN DESIGN ELEMENT TO ENABLE CONSUMERS TO “SKATE FREE.”● DELIVER SOULFUL STORYTELLING THRU CAMPAIGN’S COMMUNICATION AND CLEAR PRODUCT TECHNOLOGY AND BENEFIT AT RETAIL.● BEST PRESENT SEASONAL KEY LOOK THRU POWERFUL PRODUCT PRESENTATION AND GROUP MANNEQUINS.

CAMPAIGN LAUNCH ● 2015/4/2 LAUNCH● 25 DOORS (AEC:4 / EC:5 / C:16)

NIKE FREE SB

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方米廣告 nike team_ 201406-201506

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