Кейс “picnic high five tour” (c)Ян Оськин. digital marketing 2010
TRANSCRIPT
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: Picnic: Kraft Foods: 2010 : -
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: Picnic: Kraft Foods: 2010 : -
- , - , . on-line - off-line.
, 19 . .
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: Picnic: Kraft Foods: 2010 : -
102 - - Happy Planet Index
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: Picnic: Kraft Foods: 2010 : -
: -, .
: 18 .
: - .
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: Picnic: Kraft Foods: 2010 : -
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: Picnic: Kraft Foods: 2010 : -
+ : Picnic 5
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: Picnic: Kraft Foods: 2010 : -
Picnic High Five Tour -! 21 , 18 , 4 : , !
4 , 18 , 18 , - . . + 18 , .
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: Picnic: Kraft Foods: 2010 : -
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+VW Caravelle
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: Picnic: Kraft Foods: 2010 : -
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9000 . 21
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: Picnic: Kraft Foods: 2010 : -
On-line
picnic5.ru
Off-line
PR
vkontaktetwitterfacebookyoutube
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: Picnic: Kraft Foods: 2010 : -
www.picnic5.ru
- 18 2 3D 2-3
, motion tracking,
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: Picnic: Kraft Foods: 2010 : -
www.picnic5.ru
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Picnic
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: Picnic: Kraft Foods: 2010 : -
social media
vkontakte , , , -, -
twitter - - 5-6
youtube
facebook , , ,
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: Picnic: Kraft Foods: 2010 : -
500 000 400 000 20 000 4 500 15 000 , 3 000
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: Picnic: Kraft Foods: 2010 : -