供應鏈管理─ - scu.edu.t · 創辦人簡介 klaus obermeyer 生於1919年,德國...

23
供應鏈管理─ Sport Obermeyer 指導老師:李智明 老師 第三組 93153416 楊智慧 93153452 曾偉嘉 93153438 柯怡吟 93153457 方建元 93153448 陳星瑜

Upload: haxuyen

Post on 24-Apr-2018

223 views

Category:

Documents


0 download

TRANSCRIPT

  • Sport Obermeyer

    93153416 93153452 93153438 93153457 93153448

  • Klaus Obermeyer19191947Klaus

    Work is easy when you create products for the snowsports you love. - Klaus Obermeyer

  • HISTORY OF INNOVATION1947 Dual Construction Ski Boots 1948 Down Parkas/High-Altitude Suntan Lotion1949 Ski Sweaters 1951 Pre-Shaped Gloves1952 Turtlenecks1953 Zip Turtlenecks1954 First Flow Boot 1958 Quilted Parka 1960 Mirrored Sunglasses/Nylon Windshirts1961 Boot Fit Press1962 Side-Zip Warm-up Pants

  • ProductsGenderMen, Women, Juniors (boy, girl), preschoolersProductsparkas, sweaters, pants, turtlenecks, vests, suits, stretch pants for skiing only StylesATC (NYC style) , AL3 (Tibetan style) , Ridgeline (Sophisticated performance), Timeless (Classic style), Nouveau (Haute new fashion)ColorsAbout 4 colors. (Jackets have more colors than pants.)SizesAbout 8 sizes. (Women clothing has more than size combinations than men clothing.)A total of about 4480 (=47548) product combinations.

  • Fred

    Rex

    Biege

    Klausie

    Pursuing our philosophy of creating technically responsive, well-functioning winter clothing is a win-win situation. Klaus Obermeyer

  • KlausKlausKlaus

  • 92 Feb.

    92Mar.92May. 92Jul. 92Sep. 92Nov. 92Dec. 93Mar.

    92Aug.

    93Feb.

  • 93Apr.

    93May. 93Aug.

    93-

    94

    93Sep.

    93Dec.

    94Feb.

  • Nordstrom

    REI

  • L C G W T

    Gail $110 900 1,000 900 1,300 800 1,200 1,017 194 388

    Isis $99 800 700 1,000 1,600 950 1,200 1,042 323 646

    Entice $80 1200 1,600 1,500 1,550 950 1,350 1,358 248 496

    Assault $90 2,500 1,900 2,700 2,450 2,800 2,800 2,525 340 680

    Teri

    Stephanie

    $123 800 900 1,000 1,100 950 1,850 1,100 381 762

    Electra $173 2,500 1,900 1,900 2,800 1,800 2,000 2,150 404 807

    $133 600 900 1,000 1,100 950 2,125 1,113 524 1,048

    Seduced $73 4,600 4,300 3,900 4,000 4,300 3,000 4,017 556 1,113

    Anita $93 4,400 3,300 3,500 1,500 4,200 2,875 3,296 1,047 2,094

    Daphne $148 1,700 3,500 2,600 2,600 2,300 1,600 2,383 697 1,394

    20,000 20,000 20,000 20,000 20,000 20,000 20,000

    20,000

  • =2,150

    =807

  • 2%7

  • 20011211WTO

    2005:

    WTO

  • 1.(ATMI)(AMTAC)2.(NRF)(USITA)

    1.WTOWTO2.3.

    1.2.(EUROTEX)

  • The End

  • 1.3-191010000

    2.

    ANS:

  • 3.10

    4.

    ANSRFID

  • 5.sourcing policy

    ANS: ()

    ()

  • /

    30%

    HISTORY OF INNOVATION Products