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2. CEO Information 854 , ? , , , . . , , ? , . () . . , , , , , . . . , . . . . . . . . . 3. CEO Information 854 . . . (Think Small) . . . . . . . , . 6 . 6 4. CEO Information 854. , ? , , , 1) - 2) 3) - (SNS) , , - : : : KINDS, . : 1) (2012). "2012 10 " (CEO Information 837). .2) (2011.11.1.). " 20 ".3) (2012.5.21.). "2012 ". 1 5. CEO Information 854 - , , , 4) , , - , , 2011 , 70 5) , () 6) - , , , - 4) 317 202 2012 5) 6) " , ". (2012.5.14.). .; " TV, ". (2012.5.22.). . 2 6. CEO Information 854 - , - 2011 SNS , 7) - () 1963 " . 4 ." 1980 ", . 4 ?" 2004 " . , ."7) " , ". (2012.1.31.). KBS. 3 7. CEO Information 854 - - , TV 8)- 9) 3D 10) - - 8)Aimed Media Upheavals, Television Holds Sway. (2012.5.13.). New York Times.9)(Augmented Reality) 3D , 10) 3D 4 8. CEO Information 854. 6 6 : , , , , , 11) , 12) 6 - , - , , , , , (Hexagon)11) , , 12)Advertising Age (2001.1.31.). Ad Age Advertising Century: Top 100 Campaigns. 5 9. CEO Information 8541. : - (fact) 85% 13)- "21 "( ,) , (2007) - 3D - (: )13)Cone Communications (2011.8.30.). 2011OnlineInfluenceTrendTracker. 6 10. CEO Information 854 , - HP HP - , (GRACE) IMAGINATION (2002) - - " " (: ) 7 11. CEO Information 8542. : - 14) - , , (1996) Got Milk - , - , (: )14)MacLean, P. (1990). The Triune Brain in Evolution: Role in Paleocerebral Functions. PlenumPress. 8 12. CEO Information 854 - , , , - 15), 16) , , 3 (2010) 3 - - , 9 30 8 3 (: )15) 16)(Advertising) (Movie) 9 13. CEO Information 8543. : - , " " ( , ) , (2007) - 2004 , - - 50 (Real Beauty) " " " " (: ) 10 14. CEO Information 854 - , (2011) TV (: ) - , (2010) D - - D 1 8, (: ) 11 15. CEO Information 8544. : - (Context Effect) - (2011) (KRuHA) 136 - - (: ) 12 16. CEO Information 854 - - 17) < !(Up)> (2012) 1960 (Think Small) (: ) (2010) - - (: COLORIBUS )17)1934 13 17. CEO Information 8545. : , , - (Commodity) , , - - (1983) (De Beers) - 1948 A Diamond is Forever - (: ) 14 18. CEO Information 854 - - (2009) - , " " - (: ) 15 19. CEO Information 8546. : - 83%, 11%, 6% 18) - - 80, 700 - (2009)(2011)(: )18)Konikow, R. & McFlroy, F. (1975). Communications for the Safety Professional. NationalSafety Council. 16 20. CEO Information 854 - 3 35% 19)- , 1979 30 - , , (1980) (1995) (1998)(2005) (2012) (: )19)TED (2009.2.). Jacek Utko Designs to Save Newspapers. 17 21. CEO Information 854. () - 21 20) " , "( , ) - 2008 21) - , , , - 20) (2001) , (2006) , (2007) , (2009) 21)Langer, G. & Hartman. B.(2008.2.6.). Economy Casts Shadow Over Super Tuesday. ABC News. 18 22. CEO Information 854 , , - , - < > - , (: Albright, M. (2009). Read My Pins: Stories from a Diplomats Jewel Box.HaperCollins.) 6 - 6 - 19 23. CEO Information 854 20 24. CEO Information 854 Trend < 1 >5. 15 5. 16 5. 175. 185. 21/()1,154.10 1,165.701,162.90 1,172.801,168.90 /() 79.87080.25580.38579.39079.125/() 1.28290 1.27360 1.272101.269401.27490(3AA-, %)4.003.99 3.97 3.973.98(3, %) 3.383.38 3.39 3.363.37 CD (91, %)3.543.54 3.54 3.543.54LIBOR (3, %)0.46585 0.46685 0.466850.466850.46685 (S, $/) 108.63107.76107.16104.48105.13 WTI(S, $/) 93.6592.79 92.50 91.6392.71 CRB 480.76480.40480.32480.59 .. (KOSPI, )1,898.96 1,840.531,845.24 1,782.461,799.13 5 CDS 139 143 143 149 143< >2009 20102011.12 2012.1 2012.2 2012.3 2012.4 1)-0.216.8 2.9-1.915.0 0.3.. 74.480.976.980.581.1 78.2 .. 1.83.9 1.60.75.5 1.4..3.63.7 3.03.54.2 3.73.5()88.992.075.485.3104.294.589.5 ()2,350.6 2,382.9 2,412.5 2,373.2 2,378.32,426.5 2,475.8 2.83.0 4.23.43.1 2.62.5 -0.2 3.8 4.33.43.5 2.82.4 2.13.4 4.43.32.8 2.02.0(, FOB)2)3,635.3 4,663.8 489.2 412.0463.2 473.5 462.0() (-13.9)(28.3)(10.8) (-7.4) (20.4) (-1.5)(-4.8)(, CIF)3,230.9 4,252.1 455.2 434.1449.7 449.7 440.8() (-25.8)(31.6)(13.6) (3.4)(23.5) (-1.3)(-0.2)()2,699.9 2,915.7 3,064.0 3,113.4 3,158.03,159.5 3,168.41) (2012. 4. 30.) 2012 3 1/4 2) (2012. 5. 15.) 2012 4 () 21 25. CEO Information 854< > 2011 2011 201120112012 2009 20101 2 341GDP 1)0.3 6.2 4.2 3.5 3.63.3 2.8 0.0 4.1 2.9 3.0 2.11.1 1.6 -9.825.010.3 7.7 1.2 -3.3 9.1 3.4-1.4 -11.0-4.2-4.0 -2.1 2.1SERI 53.251.849.247.247.5 45.444.2( )SERI 2) 0.474 0.658 0.669 0.689 0.693.. ..( )()3) 1,946.5 2,176.4 2,212.4 2,257.9 2,216.92,303.4..() 854.8 937.3 949.0 1,050.1 1,070.71,103.5..() -17.616.7-4.4-2.316.8.. ..()4)327.9 282.126.154.969.0115.126.3()5) 3,457 3,594 3,824 3,993 3,9563,984..1) GDP 2) 2010 4/4 3) 4) IMF (BPM5) 5) IMF, World Bank 9 , < > ( , %) 2011 2011 201120112012 2009 20101 2 341GDP 1) -3.5 3.0 0.4 1.3 1.83.0 2.2 2) 9.3 9.6 8.9 9.1 9.08.5 8.22)-0.4 1.6 2.7 3.6 3.93.0 2.7GDP 1) -5.5 4.4-6.9-1.2 7.1 -0.7.. 2) 5.1 5.1 4.6 4.6 4.14.5 4.52) -1.4-0.7-0.5-0.4 0.0 -0.2 0.5GDP 1)-4.1 1.8 0.8 0.2 0.1 -0.3.. 2)9.610.110.010.010.3 10.610.9 2)0.3 1.6 2.7 2.7 3.02.7 2.7GDP 1)9.210.3 9.7 9.5 9.18.9 8.1 2)4.3 4.1 4.1 4.1 4.14.1 4.1 2)-0.7 3.3 5.4 6.4 6.14.1 3.61) , , GDP , GDP 2) 22