© space u 2012 confidentiality warning: this presentation is intended only for the use of the...
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© SPACE U 2012
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TransformerSaving Space
1
Team
2© SPACE U 2012
Gabriela Manzano Álvarez
Tecnológico de MonterreyAccounting and Finances
Miguel Ángel Meza Castillo
Tecnólogico de MonterreyBiotechnology
Xiaoshuang Li
Fudan UniversityFinances
José Antonio González Rodríguez
Tecnológico de MonterreyComputer Science
Yuan Liu
Fudan UniversityMarketing
Eugene Chong
National University of SingaporeChemical Engineering
Support Group
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Opportunities
Problem
Value Proposition
The transformer bed is an unique product that provides flexibility, multifunctional, adaptability, adjustable and also has a multiple uses and capabilities of adjusting perfectly even into the smallest places.Transformer' will save tons of space in your home, for it's versatility and space-saving characteristics and the same time is cooling or warming your place with an original techno-system.
Sometimes we need more space to stay, sometimes we need to save more money that we already have because we are almost starting on the real life, maybe you are a student or maybe you don’t have enough money to spend, so here is the way you can solve and also avoid this kind of problems.
We are offering to our customers who are young people, hostel owners, working class people and also for the general people who want to save money at the same time they are saving space, this product will help on their diary life based mainly in its multifunctionality. It is important to add that the transfomer bed is environmental-friendly.
Solution
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Secret Sauce
Bed
Desk
Shelves
W. T. S (Water Temperature System)
Secret Sauce
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Benefits
1• Space-saving
2• Money-saving
3• Energy-saving
4• Customization and
free delivery
Transformer is a multifunctional saving-space
furniture.
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Price
Availa
bility
Cost
Comfort
Design
Flexib
ility
Space
Savin
g
Energ
y Sav
ing
Multifuncionali
ty0
20
40
60
80
100
120
Strategy Canvas
IkeaPottery BarniSpace
Axis Title
Competitive Advantage
8
Household Furnishing(Potential Market)
$526.6 Billion USD (2010)
© SPACE U 2012
$627.4 Billion USD (2015)
19.2%
Global Value Forecast
Source: Datamonitor Report : 0199-2243
Market Share (Category) Market Share (Geography)
Floor Coverings17%
Household Textiles21%
Furniture62%
4%
20%
32%
45%Rest of the WorldAsia-PacificAmericasEurope
Market
Furniture (China)(Target Market)
Value379.3 Billion RMB (2010)
609.5 Billion RMB (2014)60.7%
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Business Model
SpaceU
Raw Material Procurement
Manufacturing Factory
Retailers
Consumers
RMB 600
RMB 1400
RMB 2500
RMB 3200RMB 3200
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Summary of Opportunity
Space-saving furniture, which is suitable to China’s household conditions.
Energy saving materials ,with no need of air conditioner and reduce electric charge.
Large and fast growing market (Asia-Pacific market share 20.4%. Market value increasing rate 19.2%)
Immediate funding needed for research and development.
12© SPACE U 2012
•Datamonitor Report : 0199-2243. www.datamonitor.com
•www.ocn.com.cn
References