英语课件设计者：陈卫锋

Teacher: ChenWeifeng

Jiangsu Xiting Middle School

Teacher: Chen WeifengJiangsu Xiting Middle School

Unit 5 Advertising

Lesson 19

General idea

Paragraph 1

What makes a good advertisement?

( ) 1.People read advertisements for information.( ) 2.Advertisements often start with a question in order to get the correct answer.( ) 3. Humour is very important in the advertisements.( ) 4. It is possible for the reader or viewer to remember the advertisement but not the name of the product.

FF

T

T

True or False

General idea

Paragraph 2&3

The danger in advertising ----bad translation.

True or False

( )1.Checking the translation is very important when you are selling your product in a foreign market. ( )2.The two sentences “X puts life into your dry hair.” and “X puts living things into dry hair.” have the same meaning. ( )3. A British car company must change the name of the car in German market.

T

T

F

1. Why do people read advertisements? People read advertisements partly for information and partly because they are interesting.

The company wanted to say “X puts life into dry hair”.But when translated it meant “X puts living things into dry hair”.

The British name of the car meant “animal waste”in German.

2. What mistakes was made in the translation of the ad for hair cream?

3. What mistake was made in the car ad?

The streets is crowded with shoppers.The supermarket is very well typed.The top of the mountain were lined with trees and rose bushes.A factory visit is covered with snow.All the problems was agreed.An exciting programme were injured.Very few people was fixed.This article are settled.

Practice 1 The Past Participle as Predicative （过去分词作表语）

Make the sentences from the table.

Practice 2 The Past Participle as Object Complement ( 过去分词作宾语补足语）

Practice 2 The Past Participle as Object Complement ( 过去分词作宾语补足语）

Example: We tried the idea out. 1. We have printed 6,000 advertisements.

2. We are going to change the text of the advertisements.

3.We shall fetch your luggage from the airport.

4.They have reviewed the whole programme.

5.He is going to film a new advertisement.

We have had 6,000 advertisements printed.

We are going to have the text of the advertisements changed.

We shall have your luggage fetched from the airport. They have had the whole programme reviewed.

He is going to have a new advertisement filmed.

We had the idea tried out.

6. We must take some photographs of the microcomputer.

7. Mrs Baker does her hair every Friday after work.

8. The librarian is putting up new shelves.

We must have some photographs of the microcomputer taken.

Mrs Baker has her hair done every Friday after work.

The librarian is having new shelves put up.

Practice 3 The Past Participle as Adverbial（过去分词作状语）

Example:We were disturbed by the noise and had to finish the meeting early.

Disturbed by the noise, we had to finish the meeting early.1. She was devoted to her mother and looked after her for many years.

2.She became tense when he was questioned about the murder.

3. She was admired for her photography and was persuaded to join the company.

Devoted to her mother, she had to look after her for many years.

Questioned about the murder, she became tense.

Admired for her photography, she was persuaded to join the company.

4. We were excited by the sales figures and decided to go out and celebrate.

5. I was shocked at the waste of money and decided to leave the company.

6. He was persuaded by his friends to give up smoking and threw his remaining cigrarettes away.

Excited by the sales figures, we decided to go out and celebrated.

Shocked by the waste of money, I decided to leave the company.

Persuaded by his friends to give up smoking, he threw his remaining cigarettes away.

Practice 4 The Past Participle as Attribute（过去分词作定语）

Complete these sentences in your own way.Example: We lived in the house built by my brother.

1.The telegram sent by my sister ____________.2.Her companion, blamed for ___________, had not been driving carefully.3. You can take the new freeway opened ____________.4. Nine of ten housewives interviewed about the product ____________________.5.Three guns, stolen from _______________, were found in the house.6. Any medicine taken without the advice of a doctor can ________________.7. We spent two hours discussing the ads prepared by ______________.8. He gave her a beautiful gift designed by ___________.

is urgent

the accident

last month

were satisfied. the police station

be dangerous.

this firmhimself

Homework

1.Finish the workbook exercises.

2.Revise the whole lesson.

Thank you very much!