外语系

纺织商务英语

Textile Business English

Module One

1. To know the basic information about China’s textile industry.2. To learn what English for Textile Business will deal with.3. To lay the basic foundation for students’ future career.

Learning Objectives

Lead-in—Group discussion

1. What’s the teaching purpose of English for Textile Business ?

2. What qualities will be developed for the students after learning Textile Business English?

3. What makes a successful businessman?

4. What would you like to do in the future?

Ten Modules of English for Textile Business

1 Introduction 2 Business Reception and Arrangement 3 Company 4 Banquet Activities 5 Working Together

Ten Modules of English for Textile Business

6 Marketing 7 Contract and Order 8 Packing, shipment and insurance 9 Problems 10 Annual Meetings

Comprehensive practice to English for Textile Business

1 Receiving A Delegation 2 Attending A Trading Fair 3 Making An Order

Notes to Reading 1. module n 模块 2. competency n. 能力 3. textile n. 纺织 4. Business Etiquette n 商务礼仪 5. communicative skill 沟通技能 6. banquet n. 宴会； v. 宴请 7. marketing survey 市场调研 8. promote v. 促销 9. advertise v. 等广告；为…做广告

A. Career for Life

Lead-in questions:1. What career do you like to take after

graduation?2. Some people think that textile industry is a

sunset industry?3. What do you think of if? What prospect do

you think textile industry has?

Passage Reading

A. Career for Life

Lili Wong, a 35-year-old woman, lives a life very similar to that of other housewives. Things change late at night, however, after she checks her inbox to keep synchronized with her American customers.

Lili owns a small textile-trading company in Changzhou , Jiangsu Province, one of the major household textile bases in China. Her company, Changzhou Moonlight Trading Co. Ltd. has only seven staff, but it exports hotel textiles mainly to the North America—something that has brought Lili ever closer to her lifelong pursuit.

A. Career for Life Lili began her trading career at a Sino-Jap

anese textile company in 1998 after graduation from university. Having been in the textile trade for ten years, Lili learned everything about textile trading.

By March 2008, when she was able to make a profit of several hundreds million yuan for her boss, Lili was also ready for her own trading company with rich experiences in textiles.

Career for Life "I had never changed my mind when it came to doing tra

ding business," Lili said. "China is rich in commodities—whatever the overseas customers want to import, we are able to provide."

What's more, she added, confidence comes from the government's unyielding support, which was reflected on the evolution of export tax rebate policies.

According to Lili, when she first began her career in 2000, it usually took two, or even three years, for enterprises to get export tax rebates. By 2004, it is shortened to, at most, half a year. The high efficiency in tax rebates encouraged more enterprises to engage in exports, The tax rebate rate for textiles remained at 13 percent from 2000 to 2004, and the exchange rate between Chinese yuan and U.S. dollar also remained stable.

A. Career for Life But from the second half of 2005 to 2007, as part of the co

untry's efforts to phase out outdated textile production capacity, reduction in the tax rebate rate began to accelerate much more than before. The rebate rate on the export of textiles was cut to 11 percent from 13 percent in September 2006.

Since 2007, Chinese textile enterprises have suffered greatly from the continuous appreciation of yuan, the impact of the U.S. sub-prime mortgage crisis and the ensuing economic difficulties, and increasing prices in raw materials and labor.

The cut of the export tax rebate has further squeezed the paper-thin profit space, almost the last hope for the textile industry.

A. Career for Life

Last year, China increased the export tax rebate for textiles to 16 percent to help exporters ride out of economic predicament.

The increase in export tax rebate was undoubtedly a timely support for the textile industry.

"My net profit grew only 6 to 7 percent, and if the tax rebate got even lower, it would be hard to survive," Lili said. "And the situation would be even more difficult for manufacturers."

Meanwhile, Lili was rather concerned about the fierce and low-end competition in China's textile industry.

"Now e-commerce has squeezed out the manufacturer's least share of profit," she added. "The overcapacity and price war have made textile companies much less profitable than before."

A. Career for Life Her company only exports high-end products. "The high-

end products were still profitable, and many of my products went to internationally acclaimed hotels, like Grand Hyatt and Hilton," she said.

"The trading company could only thrive by relying on high quality and professional service." This is also her business philosophy built after nine years of experience.

Her self-assuredness is unquestionable. "The world hospitality industry will grow and their needs for textile will never die out," she said. "I am confident in the business."

New Words and Expressions 1. synchronize ['siŋkrənaiz] v. 同时发生，时间一致 2. household textile ） bases: 家用纺织品基地 3. commodity 日用品、商品 4. unyielding support 坚强的支持 5. export tax rebate policies 出口退税政策 . 6. the U.S. sub-prime mortgage crisis 美国次贷危机 7. squeeze 压缩，使减少 8. the paper-thin profit space 薄如纸的利润空间

New Words and Expressions 9. ride out of 安全渡过，经得住 10. economic predicament 经济困境 11. net profit 净利润 （ gross profit ， gross margin 毛利润

或总利） 12. low end competition 低端竞争 Eg: There is no low-end business, only low-end services. 没有低端的业务，只有低端的服务。 13. e-commerce 电子商务 14. overcapacity 生产能力过剩 15. acclaimed 受欢迎的，盛誉的 16. thrive 兴旺，繁荣

Passage Reading A

Lead-in Questions

1 What career do you like to take after graduation? 2 Some people think that textile industry is a sunset industry? What do you think of if? What prospect do you think textile industry has?

Career for Life

Lili Wong, a 35-year-old woman, lives a life very similar to that of other housewives. Things change late at night, however, after she checks her inbox to keep synchronized with her American customers.

Lili owns a small textile-trading company in Changzhou , Jiangsu Province, one of the major household textile bases in China. Her company, Changzhou Moonlight Trading Co. Ltd. has only seven staff, but it exports hotel textiles mainly to the North America—something that has brought Lili ever closer to her lifelong pursuit.

Career for Life

Lili began her trading career at a Sino-Japanese textile company in 1998 after graduation from university. Having been in the textile trade for ten years, Lili learned everything about textile trading.

By March 2008, when she was able to make a profit of several hundreds million yuan for her boss, Lili was also ready for her own trading company with rich experiences in textiles.

"I had never changed my mind when it came to doing trading business," Lili said. "China is rich in commodities—whatever the overseas customers want to import, we are able to provide."

Career for Life

What's more, she added, confidence comes from the government's unyielding support, which was reflected on the evolution of export tax rebate policies.

According to Lili, when she first began her career in 2000, it usually took two, or even three years, for enterprises to get export tax rebates. By 2004, it is shortened to, at most, half a year. The high efficiency in tax rebates encouraged more enterprises to engage in exports, The tax rebate rate for textiles remained at 13 percent from 2000 to 2004, and the exchange rate between Chinese yuan and U.S. dollar also remained stable.

But from the second half of 2005 to 2007, as part of the country's efforts to phase out outdated textile production capacity, reduction in the tax rebate rate began to accelerate much more than before. The rebate rate on the export of textiles was cut to 11 percent from 13 percent in September 2006.

Career for Life

Since 2007, Chinese textile enterprises have suffered greatly from the continuous appreciation of yuan, the impact of the U.S. sub-prime mortgage crisis and the ensuing economic difficulties, and increasing prices in raw materials and labor.

The cut of the export tax rebate has further squeezed the paper-thin profit space, almost the last hope for the textile industry.

Last year, China increased the export tax rebate for textiles to 16 percent to help exporters ride out of economic predicament.

The increase in export tax rebate was undoubtedly a timely support for the textile industry.

Career for Life

"My net profit grew only 6 to 7 percent, and if the tax rebate got even lower, it would be hard to survive," Lili said. "And the situation would be even more difficult for manufacturers."

Meanwhile, Lili was rather concerned about the fierce and low-end competition in China's textile industry.

"Now e-commerce has squeezed out the manufacturer's least share of profit," she added.

"The overcapacity and price war have made textile companies much less profitable than before."

Career for Life

Her company only exports high-end products. "The high-end products were still profitable, and many of my products went to internationally acclaimed hotels, like Grand Hyatt and Hilton," she said.

"The trading company could only thrive by relying on high quality and professional service." This is also her business philosophy built after nine years of experience.

Her self-assuredness is unquestionable. "The world hospitality industry will grow and their needs for textile will never die out," she said. "I am confident in the business."

New Words and Expressions

1. synchronize ['siŋkrənaiz] v. 同时发生，时间一致 2. household textile ） bases: 家用纺织品基地 3. commodity 日用品、商品 4. unyielding support 坚强的支持 5. export tax rebate policies 出口退税政策 . 6. the U.S. sub-prime mortgage crisis 美国次贷危机 7. squeeze 压缩，使减少 8. the paper-thin profit space 薄如纸的利润空间 9. ride out of 安全渡过，经得住 10. economic predicament 经济困境

New Words and Expressions

11. net profit 净利润 （ gross profit ， gross margin 毛利润或总利）

12. low end competition 低端竞争 Eg: There is no low-end business, only low-

end services. 没有低端的业务，只有低端的服务。 13. e-commerce 电子商务 14. overcapacity 生产能力过剩 15. acclaimed 受欢迎的，盛誉的 16. thrive 兴旺，繁荣

Notes to the Passage

1. Grand Hyatt 君悦酒店 环球凯悦集团是世界顶级酒店集团之一，在全球拥有 7

50 家凯悦酒店和度假村（客房总数超过 140 ， 000间），分布在 45 个以上的国家和地区。环球凯悦集团总部设立在美国芝加哥的麦迪逊广场，其子公司拥有、经营、管理及特许经营凯悦旗下的品牌，包括柏悦酒店、君悦酒店、凯悦酒店、凯悦度假村、凯悦、 Hyatt Place® 及 Hyatt Summerfield Suites® 。 2007 年 4 月，环球凯悦集团又推出最新品牌 Andaz® 。目前，环球凯悦集团约有六十家酒店和度假村正在建设中，其中包括在中国地区的十多家新酒店。

Notes to the Passage 2. Hilton 希尔顿酒店 希尔顿国际酒店集团 (HI) ，为总部设于英国的希尔顿集团公司旗

下分支，拥有除美国外全球范围内“希尔顿”商标的使用权。美国境内的希尔顿酒店则由希尔顿酒店管理公司 (HHC) 拥有并管理。希尔顿国际酒店集团经营管理着 403 间酒店，包括 261 间希尔顿酒店， 142 间面向中端市场的“斯堪的克”酒店，以及与总部设在北美的希尔顿酒店管理公司合资经营的、分布在 12 个国家中的18 间“康拉德” ( 亦称“港丽” ) 酒店。它与希尔顿酒店管理公司组合的全球营销联盟，令世界范围内双方旗下酒店总数超过了 2700 间，其中 500 多间酒店共同使用希尔顿的品牌。希尔顿国际酒店集团在全球 80 个国家内有着逾 71000 名雇员。3. export tax rebate 出口退税：出口产品退（免）税，简称出口退税，其基本含义是指对出口产品退还其在国内生产和流通环节实际缴纳的产品税、增值税、营业税和特别消费税。出口产品退税制度，是一个国家税收的重要组成部分，这也是国际惯例。 1994 年1 月１日开始施行的《中华人民共和国增值税暂行条例》规定，纳税人出口商品的增值税税率为零，对于出口商品，不但在出口环节不征税，而且税务机关还要退还该商品在国内生产、流通环节已负担的税款，使出口商品以不含税的价格进入国际市场。

Group Discussion

1. What is the secret of Lili’s success?

2. Where does her confidence come from?

3. What does her company do?

4. What happened to Chinese Textile companies sin

ce 2007? And why?

5. What career do you like to pursue after graduatio

n? Why?

Passage Reading B Weaving

Weaving is probably the oldest form of fabric construction. Woven fabrics consist of two sets of threads, the warp and weft, which are interlaced at right angles to each other. The warp threads run parallel to the selvedge down the length of the cloth, and each warp thread is known as an “end”. The weft threads are called “picks” and run across the cloth, working under and over the warp ends from selvedge to selvedge. Retailers and consumers commonly use the terms warp and weft, whereas manufacturers and converters usually use the term ends and picks.

The basic weaving operation consists of five steps regardless of the kind of loom. They are shedding, picking, beating-up, let-off and take-up.

Weaving

(1) Shedding is the raising and lowering of the warp ends by means of the heddles and harnesses to form the shed, the opening between warp yarns through which the weft yarn can be passed.

(2) Picking is actual procedure of placing the weft thread or pick thread into the shed.

(3) Beating-up, sometimes called beating, beating-in. It is pushing the newly inserted weft, known as the pick, into the already woven fabric at a point known as the fell.

Weaving

(4) Let-off (warp control) is delivering warp to the weaving area at the required rate and at a suitable constant tension by unwinding it from the weaver’s beam.

（ 5 ） Take-up (or cloth control), this motion withdraws fabric from the

weaving area at the constant rate that will give the required pick-spacing and then winds it onto the cloth beam.

New Words and Expressions

1.shedding 开口 / 2. picking 投梭 3 beating-up 打纬 / 4 let-off 送经 5 take-up 卷取 6. heddles and harnesses 综框 7. shed 梭口 8. fell 织口 9. tension 张力 10 weaver’s beam 织轴 11. cloth beam （卷）布轴

Notes to the passage

织物按照成形工艺不同，可以分为机织物 (woven fabric) 、针织物 (knitted fabric) 和非织造织物 (nonwoven fabric) 。机织物的分类有不同的标准，按照所用原料的不同，可以分为纯纺织物 (pure fabric) 、混纺织物 (blended fabric) 和交织物 (mixture) ；按照所用经纬纱的不同，可以分为纱织物 (single fabric) 、线织物 (thread fabric) 和半线织物 (semi-thread fabric) ；按照织前纱线漂染加工分，可以分为本色坯布 (gray goods/greige) 和色织布 (coloured yarn fabric) 等。

Group Discussion

(1) What’s the warp yarn? (2) How many weaving motions are there in the

weaving? (3) Retailers and consumers commonly use the

terms warp and picks, whereas manufacturers and converters usually use the term ends and weft. Is it true?

(4) What’s the function of picking? (5) Will the fabric drawn from the weaving area be

wound onto the weaver’s

Assignment

Visit a textile company, get its business structure and board of directors. Try to introduce the line of business, products, history and production procedure to your classmates.

Reference For more topic-related information , Peas

e refer to the following websites:http://textiles.einnews.com/

http://www.hometexnet.com

http://www.textileworldasia.com

http://www.textilehistory.org