เชยีงใหมท่ตูสนัถวไมตร ีThe Chiang Mai Creative City (CMCC)Goodwill Ambassador Programme

24 August 2011

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The first 16 individuals have been appointed as Chiang Mai Creative City (CMCC) Goodwill Ambassadors

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The first group of CMCC Goodwill Ambassadors (1/3)

Dr. Atchaka Sibunruang

Secretary GeneralThailand Board of Investment, (BOI)

ดร. อรรชกา สีบุญเรอืง

เลขาธกิารสำานักงานคณะกรรมการสง่เสรมิการลงทนุ (บโีอไอ)

Ms. Annette Kunigagon

Proprietor, Eagle House Tours, Voluntary Irish Consul Representation in Chiang Mai, Skal International Member

นางแอนเน็ต แคทเธอรนี ขุณิกากรณ์

เจา้ของ บรษัิทอีเกิลเฮาสท์ัวร์เชยีงใหม่กงสลุ กิตติมศักด์ิ ปรเทศไอรแ์ลนด์ ที่เชยีงใหม่

Ms. Pim Kemasingki

Managing Editor, Citylife MagazineDirector, Trisila Co., Ltd.

นางสาวภิมทร ์เขมะสงิคิ กรรมการผู้จดัการ/บรรณาธกิาร บ.ตรศิีลา จก.บรรณาธกิารบรหิาร “Citylife”

Ms. Siriporn Nurugsa

Economic Counsellor (Investment ), Thailand Board of Investment, New York Office, U.S.A

นางศิรพิร นุรกัษ์นาง ศิรพิร นุรกัษ์กงสลุ (ฝ่ายสง่เสรมิการลงทนุ)สำานักงานเศรษฐกิจการลงทนุ ณ นครนิวยอรก์ ประเทศสหรฐัอเมรกิา

Ms. Lamorna Cheesman

General Manager, Studio Naenna Co., Ltd.

ลาโมน่า ชสีแมน

ผู้จดัการทัว่ไปของ บ. สตดูิโอแน่นหนา จก.

เชยีงใหมท่ตูสนัถวไมตร ี16 ท่านแรก

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The first group of CMCC Goodwill Ambassadors (2/3)

Mr. Amonrapun Nimanandh

Former Governor of Chiang Mai Province

นายอมรพนัธุ ์นิมานันท์

อดีตผู้วา่ราชการจงัหวดัเชยีงใหม่

Mr. Narong Tananuwat

Honorary Chairman of the Chiang Mai Chamber of Commerce

นายณรงค์ ตนานุวฒัน์

ประธานกิตติมศักดิ์หอการค้าจงัหวดั เชยีงใหม่

Mr. Vithi Phanichphant

Special Lecturer at Thai Arts Dept., Faculty of Fine Arts, Chiang Mai University

ดร. วถิี พานิชพนัธ์

อาจารยอ์าจารยพ์เิศษประจำา ภาควชิาศิลปะไทย คณะวิจติรศิลป ์มหาวิทยาลัยเชยีงใหม่

Mr. Chairat Usavangkul

Managing Director of Within Design Co. Ltd and Ping Nakara Hotel

นายชยัรตัน์ อัศวางกรู

กรรมการผู้จดัการบรษัิท วทิอินดีไซน์ จก., โรงแรมปิงนครา เชยีงใหม่

Mr. Chairat Kamonoratep

Partner, Tita Gallery

นายชยัรตัน์ กมลนรเทพ

หุน้สว่นของติตา แกลลอรี่

เชยีงใหมท่ตูสนัถวไมตร ี16 ท่านแรก

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The first group of CMCC Goodwill Ambassadors (3/3)

Dr. Pisit Leeahtam

Dean, Faculty of Economics, Chiang Mai University

ดร. พสิฐิ ลี้อาธรรม, คณบดี คณะเศรษฐศาสตร ์มหาวทิยาลัยเชยีงใหม่

Dr. Richard Engelhardt

Advisor, Cultural Section, UNESCO, Asia Pacific, Professor of Culture Resource Management

ดร.รชิารด์ อิงเกิลฮารท์ที่ปรกึษาทางวฒันธรรม องค์การยูเนสโก ภมูภิาคเอเชยีและแปซฟิคิ

Mr. Sebastian-Justus Schmidt

CEO,SPB Software Inc.

นาย เซบาสเตียน ยุสตสุ ชมดิท์ประธานเจา้หน้าที่บรหิารบรษัิท เอส พ ีบ ีซอฟต์แวร ์จำากัด

Mr. Smith Taweelerdniti

Deputy Secretary General, FTI Chiang Mai, MD of Nithi Foods Co., Ltd.

นายสมติ ทวเีลิศนิธิรองเลขาธกิารสภาอุตสาหกรรมจงัหวดัเชยีงใหม่กก.ผจก. บรษัิท นิธฟูิด้ส ์จำากัด

Mr. Julanit Wangviwat

Chairman for Handicrafts Sector, Chiang Mai Chamber of Commerce, VP Siam Nissan CM

นายจุลนิตย ์วงัววิฒัน์

ประธานฝ่ายหตัถอุตสาหกรรม หอการค้าจงัหวดัเชยีงใหม่

Dr. Ian Fenwick

Professor of Marketing, Adviser at Sasin, Founding Partner digiAindra Co. Ltd.

ดร. เอียน เฟนวคิ

อาจารยส์ถาบนับณัฑิตบรหิารธุรกิจศศินทร ์จุฬาลงกรณ์มหาวทิยาลัย

เชยีงใหมท่ตูสนัถวไมตร ี16 ท่านแรก

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City Marketing & Goodwill Ambassadors– Copenhagen is a flagship example, but Chiang Mai can do this on a smaller scale

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Chiang Mai Creative City Goodwill Ambassadors: Terms of Reference/

1. Description and Objectives The Chiang Mai Creative City (CMCC) Goodwill Ambassadors are a small community of respected, proactive and networked individuals based in Chiang Mai, Bangkok or abroad.  They will assist in promoting Chiang Mai including the goals and objectives of CMCC. They will market and support Chiang Mai/CMCC via their personal relationships. They will also assist with some events, activities or projects that involve them either directly or where they have relevant experience. The position of a CMCC Goodwill Ambassador is honorary and the appointment is exclusive and subject to official approval. They are recommended by CMCC’s Chairman or Secretariat and appointed by the Governor of Chiang Mai Province (or the Mayor of Chiang Mai Municipality).

2. Roles and Responsibilities2.1 Goodwill Ambassadors ResponsibilitiesThe responsibility of Goodwill Ambassadors include:

Provide advice to the CMCC Development Committee on CMCC’s strategy, activities, and projects

Assist CMCC take out messages to their social and business networks about Chiang Mai and CMCC’s strategy, activities and objectives

Participate twice yearly in review meetings with CMCC

Assist CMCC to deliver one or more events to the ambassadors’ social or business network

 

2.2 CMCC ResponsibilitiesThe responsibilities of CMCC include:

Arrange and host meetings to discuss the CMCCC strategy, projects and objectives with the Goodwill Ambassadors

Provide appropriate communications material, presenters and support for events recommended by the Goodwill Ambassadors and agreed with the CMCC Development Committee.

Support information requests, engage with, and support the Goodwill Ambassadors on specific activities.

3. Membership and Selection Criteria 3.1 MembershipThe CMCC Goodwill Ambassadors can be proposed by members of the CMCC Development Committee. The CMCC Secretariat will review the proposed candidates and submit them for the consideration of the Governor of Chiang Mai Province who will make the final appointment. New members will be appointed by invitation only including recommendation of Chairman and Secretary.  Goodwill Ambassadors missing more than two consecutive formal meetings, or are unable to help with a communications event in a 12 month period as per the roles and responsibilities, will be asked to review their position by the CMCC Development Committee’s Chairman or Secretary. Appointment as a Goodwill Ambassador is for a period of 2 years and extension by mutual agreement.

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Chiang Mai Creative City Goodwill Ambassadors: Terms of Reference

3.2 Selection Criteria (Guideline)Age, seniority, nationality and sex are not criteria. Guiding criteria are:

Willing to proactively promote Chiang Mai and Chiang Mai Creative City’s objectives;

Extensive of social and professional network General good standing and reputation. Interested to be involved in the priority areas

highlighted in this document (or other CMCC objectives as agreed with the Development Committee).

Whilst there is a focus on business, innovation, and the creative economy, the CMCC Goodwill Ambassador program is also open to individuals in other areas (e.g. culture, tourism and education).

Examples of City Goodwill Ambassador program are the HamburgAmbassador program and the Copenhagen Goodwill Ambassador Corps. http://marketing.hamburg.de/HamburgAmbassadors-.98.0.html?&L=1 http://www.copcap.com/content/us/our_services/goodwill_ambassador_corps The CMCC Goodwill Ambassadors program is also open to Thais and foreigners living in Chiang Mai. Age and gender are not a criteria. The program is not open to individuals with political posts.

Initially, 16 Goodwill Ambassadors have been selected. It is planned to add more in the next few months (to a total of 20-30).

 

4. Governance: Meeting Schedule, Chairman, Mode of operations

4.1 MeetingsThe Goodwill Ambassadors will meet at least twice yearly (by phone or in person) with the CMCC Development Committee (or secretariat) in their advisory capacity. These meetings may be complemented by a less formal, socially oriented meeting at the end of year.

4.2 Mode of Operations: focus areasThe suggested areas of focus for the Goodwill Ambassadors include: 

Connecting talent and bringing talent, speakers, experts to Chiang Mai

Idea spreading, awareness building, and general marketing of Chiang Mai in Thailand and abroad

Attracting and promoting trade and investment Create international education linkages Organize, attract, communicate Creative Economy

related events Promote required government policy changes to

support CMCC

4.3 Delivering a communications eventEach of the ambassadors will assist Chiang Mai to deliver an event that engages their social or business network. For instance, they (help) arrange a networking or topic oriented breakfast, seminar, luncheon or dinner.

 

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www.creativechiangmai.com

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@ TDCIwww.creativechiangmai.com

cmcc@creativechiangmai.com081 969 6919

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