사업계획서특강(교통대 선도대학) v1.0 2016 06-09-민광동
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(2016 ) R&D 16
[ ] . . 2016 R&D . 2016-06
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BUSINESS IDEATION (1) T-CANVAS
() ~ ->() () ? ?->() () -> () () , , ( ) ?() ?() , () , HOW TO MAKE()HOW TO SELL()ITEM(/)
BUSINESS IDEATION (2) T-I-M MODEL
Technology Item - MarketBig Data TechnologyCuration PlatformMarket Size, growth, Segmentation, Targeting
->->->(P/S) /
PLATFORM BUSINESS BASED ON T-CANVAS
( : )1:1
CASE:
CASE:
->->->(P/S) /
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CASE:
CASE: ARCHIDRAW
CASE: ARCHIDRAW
->->->(P/S) /
B2C
B2B
B2B 3D
P(/)E()S()T()->->->(P/S) /
: (Value) : (Value) :
CASE: ZEO
P(/)E()S()T()->->->(P/S) /
: (Value) : (Value) :
CASE: Netflix Business Model
/() -> -> -> // /
600
CDN(Content Delivery Network)
Bic DataAWS( )Hadoop User Data 5(EB)=~2013 B2C !1(13) X ?ISP(Internet Service Provider) ISP (vs ISP)
(vs ) Good
XHulu
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Curation Business: Content Curation(Social Curation) / Curation Commerce
Content Curation ( ), 1boon, , , , KT , , , G9, Curation Commerce 600 100 , , ,
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OTT(Over The Top) Service (VOD:Video on Demand) ) UCC -> TV Program (+ )) Netflix OTT Service TV , IPTV ->
TV ( , ) -> + QoE(Quality of Experience : ) : QoE : CDN(Content Delivery Network) CDN cp ISP CDN Edge Service Cisco 2019 CDN 2014 39% 2019 62% CDN 60% Google(YouTube) Netflix . CDN ISP(Internet Service Provider)
Netflix
Netflix Business Model
/() -> -> -> // /
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CDN(Content Delivery Network)
Bic DataAWS( )Hadoop User Data 5(EB)=~2013 B2C !1(13) X ?ISP(Internet Service Provider) ISP (vs ISP)
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Technology-ITEM-MarketTMI
TechnologyItemMarketTechnical NameDevelopment NeedsCurrent situation of TRipple effectComparative AdvantageProblem(C / U)Product/ServicePlatformComparative Advantage
Top-DownBottom-UpAction(T)Action(M)Action(I)Action(Staff)Action(Invest)
Sales
1 2 3 4 T-VP MAP(Value Propositon)////
Worksheet(5)Worksheet(7)Worksheet(2)Worksheet(4)PESTHow to SELLHow to MAKE//// (I-T/M-Action/Money)
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