0 di marketing limited company december 2015 vietnam’s top hit events in 2015

1DI Marketing Limited Company

www.di-onlinesurvey.com

December 2015

VIETNAM’S TOP HIT EVENTS

in 2015



SCOPE OF WORKThe study was conducted by DI Marketing Vietnam, to find out what

are top hit events which can attract social community attention in

Vietnam in 2015.

Research methodology : Online survey

Fieldwork time : 3 days (15/12/2015 to 17/12/2015)

Sample size : N = 1,820

Target respondents Gender : Male and Female Age : 15 ~ 40 Geography : Nationwide



DEMOGRAPHIC INFORMATION

Below 18

18 to 25

26 to 30

Over 30

5%

47%

24%

24%

Age group

Female

Male

50%

50%

Gender

Others

Hanoi

Ho Chi Minh

31%

26%

43%

Living Place

N = 1,820



NUMBER 1 - 3

Rank Event Votes(N = 1820)

PicturesDescription

1

Anh Vien_Top Vietnamese swimmer

594 (33%)

• She is the record holder of 8 gold medals in 28th SEA Games 2015

• She is also one of the 5 best swimmers all over Asia, 2015

2

Movie “I see yellow flowers on the green grass”

537 (30%)

• A famous movie about childhood, launched in October 2nd

• Its title has been parodied by net-tizens into various funny versions, which created huge viral effects.

3Iphone 6/ 6plus launched

521 (29%)

• Sold in Vietnam in September, 2015

• 2,500 units sold in the 1st week (source: Thegioididong, Vietnam’s biggest mobilephone retailer)



51st Metro line in Vietnam introduction

386 (21%)

1

4 Bphone launched 397 (22%)

• The first Made-in-Vietnam smartphone.

• with its unique marketing way "the best quality smartphone, which is faster and better camera than iPhone", creating great arguments in online world.

• Start construction in April, 2015; expect to finish in 2018

• Cross through the core business locations in Ho Chi Minh city

• Aim to reduce traffic jam.

Rank Event PicturesDescription Votes(N = 1820)

NUMBER 4 - 6

Nguyen Hue walking street

369 (20%)

• The 1st public walking street, inaugurated in April, 2015.

• Crowded everyday with teens gatherings for chatting and staying chilled.

6



LeNa_Scorpion teacher’s video

324 (18%)

• An English teacher was taped scolding students rudely and proudly say that this is because she is a Scorpion horoscope.

• This created huge frustration in online community.

Wedding off Huang Xiaoming & Angela Baby - Chinese famous’ movie stars.

288 (16%)

• Most favorite Chinese actor and actress couple in Vietnam.

• Audience admired them by their beautiful gorgeous royal-like wedding.

9Son Tung MTP_singer

192 (11%)

• A teen male singer, who is handsome, talent and loved by top hit songs which are effervescent and energetic.

8

7


PicturesDescription

NUMBER 7 - 9



10Christian Louboutin lipstick

155 (9%)

• An Imported luxurious lipstick ($120/unit), used by Hot girls & celebrities on Facebook, has been widely perceived as "girls' most dreaming gift/cosmetics"


PicturesDescription

11Forbes’ 30 under 30

146 (8%)

12 137 (8%)

• The first event to recognize 30 young talents under 30 for their contribution in many fields, from business to entertainment.

• The largest shopping mall with free parking lot, spacious, diverse food types and shopping events.

AEON Mall launching

NUMBER 10 - 12



15 Minion cartoon 133 (7%)

14 Grab taxi 134 (7%)

13Toc Tien – singer

135 (7%)

• A young Vietnamese female singer• Her song “Vu Dieu Cong Chieng”

soon became a top hit and created a trend among Vietnamese teens, just like Gangnam Style in Korea.

• A taxi call mobile app is assumed to positively affect Vietnam taxi market thanks to its affordability and convenience.

• Minions are loved by kids because of their cute and funny characters.

• Before launching in 2015, Minions were utilized for ads of most brands popularly (e.g: VietJet air)


PicturesDescription

NUMBER 13 - 15



RANKING OF THE 30 TOP-HIT EVENTS IN 2015In your opinion, what are the Top 3 events in Vietnam, in 2015?N = 1,820

Free suitcase promotion campaign of CitibankToc Tien singer

Peach tea"Tho Bay Mau" Facebook page

Pitu application Uber taxi

Vinmart+ convenient store chain launchedTravel to Maldives trend

Hashtag:#ngungnguocdaiLaunching Macbook 12 inch 2015

The Remix gameshowGame Pirate Kings

Hit song: "Khong phai dang vua dau" of Sơn TùngSmartphone OPPO

The empress of China MovieA cartoon with cute yellow animated characters

GrabtaxiA famous Vietnamese female singer

AEON Mall launchingForbes 30 under 30s

Luxurious lipstick brand A hot teenager male singer

A wedding between 2 famous Chinese movie starsA "scorpion" teacher was taped scolding her students

Nguyen Hue "walking district"Introduction of the first Metro line in VN

Launching of BphoneLaunching of IPhone6/ 6Plus

Movie: I see yellow flowers on the green grassesAnh Vien - Top Vietnamese swimmer

1%2%2%

3%3%3%3%3%4%

4%5%

5%6%6%6%

7%7%7%8%

8%9%

11%16%

18%20%

21%22%

29%30%

33%

Reference



DEMOGRAPHIC INFORMATION

Below 18

18 to 25

26 to 30

Over 30

5%

47%

24%

24%

Age group

Female

Male

50%

50%

Gender

Others

Hanoi

Ho Chi Minh

31%

26%

43%

Living Place

N = 1,820

Reference



DI Marketing Limited Company

0 di marketing limited company december 2015 vietnam’s top hit events in 2015

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