008523 platform - web2.0 china market communication tool
DESCRIPTION
008523 is a marketing booklet via China Post office sent to visa applicants. Combination with online community, membership program, email & mobile, it is a typical web2.0 marketing toolTRANSCRIPT
The ONLY AUTHORIZED Service Provider
Communicate withChinese Tourists (Individual Visit Scheme)
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1. 田北俊坦言較為擔心內地市場，「香港每天仍有新增豬流感個案，可能部分旅客仍不放心出外旅行。」他更指，無信心到八、九月可回升，但期望內地不會跌超過一成五至一成六。 ( 星島 )2009 年 7 月 28 日
2. 澳門政府統計局公布，澳門上半年入境旅客總數為 1037 萬人次，較去年同期跌 11.4% 。在入境旅客中，一半是內地旅客，數字較去年同期減少 17.3% 。( 明報 ) 2009 年 7 月 24 日
3. 金融海嘯與人類豬流感疫雙重打擊下，訪港旅客數目急跌。香港旅遊發展局七、八月推出「香港夏日盛會」，向暑假訪港旅客派發總值九千多元優惠券，力谷消費力。( 星島日報報道 ) 2009 年 6 月 30 日
Tourist Market Updates:
What is Your Next Step?
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Recession MarketingDo More than just SurviveDo More than your Competitors
Target China Individual Visit Scheme Tourists
The Exclusive Channel in Guangdong ProvinceAppointment letter of exclusivity
Work with Guangzhou Post Directmail Bureau*Official & reliable
008523 Platform
*Guangzhou Post Directmail Bureau*” 廣州市郵政商函局” is a subsidiary of Guangdong Post
Boost Up The Sales Opportunity Cover Total Spending HK$ 549,600,000 per month The Best Targeted Audients for Call-for-action campaigns
Joint / Solo Promotion High Involvement Cross Media, Automated communications All-in-one Service from idea to implementation
Cross Media for Highest Response & Involvement Paper Communication Online Communication Mobile Communication
008523 Platform
Leverage 008523 Platform
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You wantExpand brand awareness
008523 offers Coverage of the largest tourist source
Source: Hong Kong Tourism Board
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You wantBe different and memorable in your marketplace
008523 offers 360-degree communication with your customers
Leverage 008523 Platform
Lucky Draw Game
Online Community
Mobile Platform
Membership Program
Direct Mailing
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You wantMeasure your marketing efforts & increase revenues
008523 offersTrack and induce higher response & conversion rate
Leverage 008523 Platform
ADVERTISING CHANNELAdvertising opportunity
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Solo PromotionJoint Promotion
Joint Promotion – Lucky Draw Invitation (Mailer)
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High coverage
Best for “call-for-action” campaign
Joint Promotion
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Lucky Draw
Invitation
(Mailer)
Lucky Draw Gam
e
Mobile
Platform
Online Community
Membership
Uniqueness:• High coverage• Best for “call-
for-action” campaign
Ad Space:• Discount
coupon zone• Lucky draw
sponsor• Insertion
Uniqueness:• High
involvement• Best for “limited
offer”
Ad Space:• Lucky Draw
Sponsor • Lucky draw
mini-site theme• Online banners
Uniqueness:• Instant
communication• Best for “call-
for-action” and “action reminder”
Ad Space:• Lucky Draw
Sponsor • Lucky draw
mini-site theme• Online banners
Uniqueness:• Continuous
exposure• Best for “brand
building”
Ad Space:• Editor choice
articles• eCoupon Zone• Online banners
Uniqueness:• Trust built• Read through
news letter• Best for “news
update ” & “friend referral program”
Ad Space:• E-news letter
Joint Promotion – Lucky Draw Game
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High involvement
Best for “limited offer”
Joint Promotion – Online Community
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Instant communication
Best for “call-for-action” and “action reminder”
Joint Promotion – Online Community
會員有 券特惠區優禮
Merchants Invitation Now!
008523 Upcoming Activities – Photo Competition
「自由行，自由影」 攝影大賽
Sponsor Invitation Now!!
Solo Promotion
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From Idea to Implementation
Multi-step Cross Media
Communication
Target Segment
Responses Tracking & Fine
Turning
Continuous Improvement
Segment for 1:1 communication with cross media channels
Automated and driven by data
Real-time response and amend for better result
Total solution services
Marketing Campaign Objective
Review & develop counter
measures
Contact us
For any enquires or questions, please do not hesitate to contact us:
Alex ChowE-mail: [email protected] line: 852 2283 2231Mobile: 852 9877 1751
Vincent ZhangE-mail: [email protected] Direct line: 852 2283 2262Mobile: 852 6675 0220