01 introducao
TRANSCRIPT
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CURSO DE REDES SOCIAIS PARA EMPRESAS
Módulo 1 – Introdução às Redes Sociais
Módulo 2 – Planejamento
Módulo 3 – Geração de conteúdo online
Módulo 4 – Potencializando os resultados
Módulo 5 – Monitoramento digital
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PRÁTICA ESTRATÉGIA
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O QUE SÃO REDES SOCIAIS?
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1995
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1997
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2002
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2003
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2003
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WEB 2.0
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Feed de notícias
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“Seu Zé”
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48% consideram web o principal meio de informação.Para 2016 chegará a 57%.
Fonte: Forrester Research
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Quem são essas pessoas?
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Não existe mais público-alvo
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Existem pessoas certas!
Bruna Siqueira- 27 anos- Solteira- Curte Padre Marcelo- Curte The Walking Dead
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Análise de Personas
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E as empresas?
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Mais importante do que saber como fazeré saber o que fazer.
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Não ofereça diretamente produtos ou serviços. Evite fazer propaganda de preços e descontos
nas Redes Sociais.
Como abordar o consumidor online?
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Tenha um posicionamento claro e ativo, que permita respostas rápidas ao consumidor.
Absorva as informações para que você possa aprimorar seus produtos, serviços e sua estratégia.
Como abordar o consumidor online?
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Entenda: as pessoas não estão desesperadas emcomprar produtos ou serviços.
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Consiga seguidores e fãs qualificados
QUANTIDADE NÃO É QUALIDADE
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COMO CONSEGUIR SEGUIDORES QUALIFICADOS?SENDO RELEVANTE. SIMPLES ASSIM.
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RELEVÂNCIA LEVA AO ENGAJAMENTO SOCIAL
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Significado de EngajamentoTomar a seu serviço: engajar um empregado.Fazer participar de: engajar na batalha uma divisão.Alistar, incluir: engajou-o na aeronáutica; engajou-o entre os emigrantes.Comprometer-se, obrigar-se: engajou a sua palavra.
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Viralização através da inovação
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