03 conteudo parte 2
TRANSCRIPT
![Page 1: 03 conteudo parte 2](https://reader030.vdocuments.pub/reader030/viewer/2022020207/5599f1301a28abe51a8b47e5/html5/thumbnails/1.jpg)
![Page 2: 03 conteudo parte 2](https://reader030.vdocuments.pub/reader030/viewer/2022020207/5599f1301a28abe51a8b47e5/html5/thumbnails/2.jpg)
Blogs Corporativos• Minha empresa já tem página no FB, mesmo
assim eu preciso de um blog?
• Plataformas para blog• Objetivos do Blog• Importância do Blog na estratégia de SEO• Público do Blog: B2B ou B2C• Blog B2B• Blog B2C
![Page 3: 03 conteudo parte 2](https://reader030.vdocuments.pub/reader030/viewer/2022020207/5599f1301a28abe51a8b47e5/html5/thumbnails/3.jpg)
Blogs Corporativos
Minha empresa já tem página no FB, mesmo assim eu preciso de um blog?
![Page 4: 03 conteudo parte 2](https://reader030.vdocuments.pub/reader030/viewer/2022020207/5599f1301a28abe51a8b47e5/html5/thumbnails/4.jpg)
Blogs CorporativosPlataformas para blogs
• Wordpress• Tumblr• Blogger• seusite.com/blog
![Page 5: 03 conteudo parte 2](https://reader030.vdocuments.pub/reader030/viewer/2022020207/5599f1301a28abe51a8b47e5/html5/thumbnails/5.jpg)
Blogs Corporativos
Importância do Blog na estratégia de SEO
• Conteúdo único• Conteúdo criado pelo usuário• Avaliações• Depoimentos
![Page 6: 03 conteudo parte 2](https://reader030.vdocuments.pub/reader030/viewer/2022020207/5599f1301a28abe51a8b47e5/html5/thumbnails/6.jpg)
Blogs Corporativos
Público do blog B2B x B2C
• B2B = mais técnico• B2C = mais “descolado”
![Page 7: 03 conteudo parte 2](https://reader030.vdocuments.pub/reader030/viewer/2022020207/5599f1301a28abe51a8b47e5/html5/thumbnails/7.jpg)
Blogs Corporativos – B2B
http://www.slideshare.net/lmtransportes/midias-sociais-e-b2b
![Page 8: 03 conteudo parte 2](https://reader030.vdocuments.pub/reader030/viewer/2022020207/5599f1301a28abe51a8b47e5/html5/thumbnails/8.jpg)
Blogs Corporativos – B2C
![Page 9: 03 conteudo parte 2](https://reader030.vdocuments.pub/reader030/viewer/2022020207/5599f1301a28abe51a8b47e5/html5/thumbnails/9.jpg)
![Page 10: 03 conteudo parte 2](https://reader030.vdocuments.pub/reader030/viewer/2022020207/5599f1301a28abe51a8b47e5/html5/thumbnails/10.jpg)
Blogs Corporativos
![Page 11: 03 conteudo parte 2](https://reader030.vdocuments.pub/reader030/viewer/2022020207/5599f1301a28abe51a8b47e5/html5/thumbnails/11.jpg)
Blogs CorporativosObjetivos do blog
• Relacionamento • Opinião dos clientes• Review e dicas• Divulgar promoções
![Page 12: 03 conteudo parte 2](https://reader030.vdocuments.pub/reader030/viewer/2022020207/5599f1301a28abe51a8b47e5/html5/thumbnails/12.jpg)
Google Plus (G+)
• Se o FB é a maior plataforma social, devo criar página no o G+?
• G+ e seu impacto nas busca orgânica• G+ e o Google Maps• G+ e seu impacto no link patrocinado• Páginas de G+ que são sucesso
![Page 13: 03 conteudo parte 2](https://reader030.vdocuments.pub/reader030/viewer/2022020207/5599f1301a28abe51a8b47e5/html5/thumbnails/13.jpg)
Google Plus (G+)
Se o FB é a maior plataforma social,
devo criar página no o G+?
http://www.tecmundo.com.br/google-/24144-10-razoes-para-migrar-para-o-google-plus.htm
![Page 14: 03 conteudo parte 2](https://reader030.vdocuments.pub/reader030/viewer/2022020207/5599f1301a28abe51a8b47e5/html5/thumbnails/14.jpg)
Google Plus é a
marca humana
nos algoritmos
do Google!
![Page 15: 03 conteudo parte 2](https://reader030.vdocuments.pub/reader030/viewer/2022020207/5599f1301a28abe51a8b47e5/html5/thumbnails/15.jpg)
Google Plus (G+)G+ e seu impacto nas busca orgânica
https://www.google.com.br/search?rlz=1C1CHMO_pt-brBR485BR485&aq=f&sugexp=chrome,mod%3D1&sourceid=chrome&ie=UTF-8&q=uol
http://webinsider.uol.com.br/2012/03/29/chegou-a-hora-do-google-plus-fazer-parte-da-sua-estrategia/
![Page 16: 03 conteudo parte 2](https://reader030.vdocuments.pub/reader030/viewer/2022020207/5599f1301a28abe51a8b47e5/html5/thumbnails/16.jpg)
Google Plus (G+)G+ e o Google Maps
![Page 17: 03 conteudo parte 2](https://reader030.vdocuments.pub/reader030/viewer/2022020207/5599f1301a28abe51a8b47e5/html5/thumbnails/17.jpg)
Google Plus (G+)G+ e o Google Maps
![Page 18: 03 conteudo parte 2](https://reader030.vdocuments.pub/reader030/viewer/2022020207/5599f1301a28abe51a8b47e5/html5/thumbnails/18.jpg)
G+ (Google Maps)
http://www.youtube.com/watch?v=kzfc88N_Pk0
![Page 19: 03 conteudo parte 2](https://reader030.vdocuments.pub/reader030/viewer/2022020207/5599f1301a28abe51a8b47e5/html5/thumbnails/19.jpg)
G+ (Link Patrocinado)
![Page 20: 03 conteudo parte 2](https://reader030.vdocuments.pub/reader030/viewer/2022020207/5599f1301a28abe51a8b47e5/html5/thumbnails/20.jpg)
Google Plus (G+)
http://www.popsdanet.com/2011/11/as-melhores-paginas-do-google-plus.html
![Page 21: 03 conteudo parte 2](https://reader030.vdocuments.pub/reader030/viewer/2022020207/5599f1301a28abe51a8b47e5/html5/thumbnails/21.jpg)
Pinterest e Instagran• Uma imagem vale mais que mil palavras!• Pinterest e Instagran para profissionais da imagem– Moda– Fotografia– Design– Decoração– Maquiagem– Culinária
![Page 22: 03 conteudo parte 2](https://reader030.vdocuments.pub/reader030/viewer/2022020207/5599f1301a28abe51a8b47e5/html5/thumbnails/22.jpg)
http://info.abril.com.br/noticias/blogs/como-se-faz/blog-info-como-se-faz/como-usar-o-pinterest/
http://exame.abril.com.br/marketing/noticias/pinterest-percebeu-necessidade-humana-de-colecionar-coisas-diz-nick-moore
![Page 23: 03 conteudo parte 2](https://reader030.vdocuments.pub/reader030/viewer/2022020207/5599f1301a28abe51a8b47e5/html5/thumbnails/23.jpg)
http://exame.abril.com.br/marketing/noticias/marca-cria-animacao-na-rolagem-do-pinterest
http://pinterest.com/tresemmebr/
![Page 24: 03 conteudo parte 2](https://reader030.vdocuments.pub/reader030/viewer/2022020207/5599f1301a28abe51a8b47e5/html5/thumbnails/24.jpg)
http://blog.tanlup.com/dicas-de-sucesso-usando-o-instagram-como-perfil-de-loja/
![Page 25: 03 conteudo parte 2](https://reader030.vdocuments.pub/reader030/viewer/2022020207/5599f1301a28abe51a8b47e5/html5/thumbnails/25.jpg)
Redes Sociais Corporativas• Definição• Aplicação• Desafios
• Yammer (agora Microsoft)• By You (Totvs)• Intranet como RSC• Facebook como RSC
![Page 26: 03 conteudo parte 2](https://reader030.vdocuments.pub/reader030/viewer/2022020207/5599f1301a28abe51a8b47e5/html5/thumbnails/26.jpg)
Redes Sociais Corporativas
http://escoladeredes.net/
![Page 27: 03 conteudo parte 2](https://reader030.vdocuments.pub/reader030/viewer/2022020207/5599f1301a28abe51a8b47e5/html5/thumbnails/27.jpg)
Redes Sociais Corporativas
http://intranetportal.org.br
![Page 28: 03 conteudo parte 2](https://reader030.vdocuments.pub/reader030/viewer/2022020207/5599f1301a28abe51a8b47e5/html5/thumbnails/28.jpg)
By You
http://www.youtube.com/watch?v=Y4uaNTw3Gtkhttp://www.youtube.com/watch?v=m-cnb_3C898
![Page 29: 03 conteudo parte 2](https://reader030.vdocuments.pub/reader030/viewer/2022020207/5599f1301a28abe51a8b47e5/html5/thumbnails/29.jpg)
![Page 30: 03 conteudo parte 2](https://reader030.vdocuments.pub/reader030/viewer/2022020207/5599f1301a28abe51a8b47e5/html5/thumbnails/30.jpg)
Intranet
![Page 31: 03 conteudo parte 2](https://reader030.vdocuments.pub/reader030/viewer/2022020207/5599f1301a28abe51a8b47e5/html5/thumbnails/31.jpg)
http://www.tudosobrefacebook.com.br/index.php/2011/03/grupos-no-facebook-para-que-eles-servem-e-como-cria-los/