03.11.2016 - novaon - training - ad planner tools
TRANSCRIPT
11/23/16(
1. Analyze(level(of(compe>>ons:(– Google(Trends(
– Socialone(
– Fanpage(Karma(
– Similarweb(
2. Test(how(mobileGfriendly(your(site(is,(UI,(UX.(
3. Analyze(audience(insights:((
– Google(Consumer(Barometer((
– Facebook(Audience(Insight(
4. Ad(Planner(tools:(– Google(Keyword(planner(
– Google(Display(planner(
– Facebook(campaign(planner(
Content(
2(
1. Analyze(level(of(compe>tors:(
! (Google(Trends(! (Socialone(! (Fanpage(Karma(
! (Similarweb(
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Compare(brand(compe>>ons(❓ Can(you(sort(of(brands(from(strong(to(weak?(
❓ Can(you(explain(the(growth(and(changes(in(the(chart(of(each(brand?(At(any(>me(of(
the(year?(
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Brand(
Keywords((
6(
Analyze(industry(trends(
• Low(season:(Jan(–(Feb(
• Decline:(Jan(G(Feb,(Apr(G(May(=>>(((Reduce(investment(
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Industry(
Keywords((
Industry(
Keywords((
Analyze(industry(trends(
• High(season:(Jun(–(Aug(
• Jump:(T3GT4,(T6GT7(=>>(((Increase(investment(
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Analyze(your(compe>tors(
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Step(3:(((Click(Secng(( Step(4:(((Copy(&(Paste(Facebook(link(
Step(5:(((Save(
testmysite.thinkwithgoogle.com(
• 0(G(60:(POOR(
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• 60(–(80:(FAIR( • 80(–(100:(GOOD(
" Test(how(mobileGfriendly(your(site(is((
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UI/UX:(EGcommerce(website(• Home(Page:(Search(bar(is(always(showed(when(scrolled(down(
• Product(Page:(CallGtoGac>on(Buhon(is(always(showed((s>cky(buhon)(
www.dealtoday.vn(www.lazada.vn(11/23/16( 22(
UI/UX:(EGcommerce(Mobile(
www.dealtoday.vn(www.lazada.vn(
• Home(Page:(S>cky(callGtoGac>on((CTA)(buhon(( • Home(Page:((Don’t(have(CTA(
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• Payment(Page:(Need(focus.(All(informa>on(should(be(in(oneGpage.((
www.dealtoday.vn(www.lazada.vn(11/23/16( 24(
Landing(Page(
www.newhoiancity.land(www.webprofits.com.au/backlinks(
Access(and(compare(2(landing(page(examples:(
G Good(points?(
G Bad(points?(
G Why?(
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3.(Analyze(audience(insight(
! (Google(Consumer(Barometer(
! (Facebook(Audience(Insight(
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www.facebook.com/ads/audienceGinsights(
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" Learn(more(about(your(target(audiences,(including(aggregate(informa>on(about(
geography,(demographics,(purchase(behavior(and(more.(
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! (Google(Keyword(planner(! (Google(Display(Planner(! (Facebook(campaign(planner(
4.(Ad(planner(tools((
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adwords.google.com/KeywordPlanner(
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" Search(for(keyword(and(ad(group(ideas,(get(historical(sta>s>cs,(see(how(a(list(of(keywords(might(perform,(and(even(create(a(new(keyword(list(by(mul>plying(
several(lists(of(keywords(together.(
40(
adwords.google.com/da/DisplayPlanner(
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" Công(cụ(lập(kế(hoạch(Quảng(cáo(bằng(hiển(thị(của(Google(
45(
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❓ What(are(CPC(and(vCPM?(
❓ What(is(the(difference(between(vCPM(and(CPM?(
Fill(full(informa>on(
www.facebook.com/ads/planner((
" Predict(the(reach(and(frequency(of(your(campaigns(
" Op>mize(campaign(performance(by(comparing(versions(
" Share(your(media(plans(with(others(
Step(1:(Access(the(Campaign(Planner(
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Step(2:(Name(your(plan(and(varia>ons(
• Make(sure(to(use(a(logical(name(and(not(just(“Plan(1”,(so(you(can(use(it(again(in(
the(future(and(remember(what(you(have(used(it(for.(As(for(the(varia>ons,(it(is(
recommended(to(name(them(by(the(secngs(you(are(using(in(it.((
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Step(3:(Choose(budget,(reach,(and(schedule(
Step(4:(Set(the(frequency(of(your(planned(campaign(
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Step5:((
Set(your(target(audience(
• Choose(a(different(target(audience(in(each(
varia>on,(and(then(compare(the(
difference(audiences(by(comparing(
varia>ons.(
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Step(6:((
Choose(the(placements(you(
will(show(your(ads(on(
• You(can(create(different(varia>ons(with(the(
same(target(audience,(but(different(
placements,(and(compare(the(predicted(reach(
and(CPM.(
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Step(8:(Review(your(plan(
$ (((Top(banner($ (((Percentage(of(the(audience($ (((Your(frequency(set($ (((The(placement(distribu>on(
$ (((Spend(per(day(
Step(9:(Create(another(varia>on(of(the(plan(and(compare(them(
• Treat(the(varia>ons(as(A/B(tes>ng.(Make(only(one(change(in(each(varia>on(to(know(
exactly(what(made(it(beher(or(worst.((
• For(example,(change(only(the(placements,(or(the(audience(targe>ng,(but(not(both(at(
once.(This(way(you(will(know(exactly(what(made(one(version(beher(than(the(other.(
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1. Analyze(level(of(compe>>on:(– Google(Trends(
– Socialone(
– Fanpage(Karma(
– Similarweb(
2. Test(how(mobileGfriendly(your(site(is,(UI,(UX.(
3. Analyze(audience(insights:((– Google(Consumer(Barometer((
– Facebook(Audience(Insight(
4. Ad(Planner(tools:(
– Google(Keyword(planner(
– Google(Display(planner(
– Facebook(campaign(planner(
Summariza>on(
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Your(comments(and(ques>ons(are(welcomed!((
• Thao(Bui(Huong((Tara)(• Email:([email protected](
• Skype:(thao.buihuong((
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