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Page 1: 04-12 OConnell Inform 2012 Distnnymetro.chapter.informs.org/prac_cor_pubs/04-12 OConnell Inform 2… · Customer life-cycle management: social churn Mobile marketing & advertising

Page 2: 04-12 OConnell Inform 2012 Distnnymetro.chapter.informs.org/prac_cor_pubs/04-12 OConnell Inform 2… · Customer life-cycle management: social churn Mobile marketing & advertising

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