05_iphone app. sucess case
DESCRIPTION
아이폰 앱 성공 사례로 보는 소비자 시장의 변화와 마케팅 방법 -6가지 카테고리로 보는 아이폰 앱 성공 사례TRANSCRIPT
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아이폰 앱 성공 사례로 보는소비자 시장의 변화와마케팅 방법
블로그칵테일 김진중
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6 가지 카테고리로 보는아이폰 앱 성공 사례
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1
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iBeer
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Ocarina
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iSteam
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유용하진 않지만 참신한 것
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2
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Super Monkey Ball
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Flight Control
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Brushes
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SoundHound
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기기의 특성을 잘 살린 것
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3
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Tower Bloxx
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Minigore
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Plants vs Zombies
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Angry Birds
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간단하고 쉬운 것
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4
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Convert
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Things
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Reeder
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기존의 것을 더 잘 만든 것
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5
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We Rule
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Bejeweled
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WhosHere
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Sekai Camera
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FourSquare
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소셜 네트워킹 + 위치
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6
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$0.99
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Why?
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모바일 기기
핸드폰
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모바일 기기 , 특히 핸드폰은
• 화면이 작다
■ 복잡한 구조보다는 단순한 구조가 사용하기 좋다
• 주로 이동 중 사용하게 된다
■ 고정 장소가 아닌 다수의 장소에서 사용하게 된다
■ 짧은 시간 동안만 사용한다
• 언제 어디서나 인터넷에 접속할 수 있다
■ 24 시간 소셜 네트워크에 연결되어 있는 셈이다
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모바일 기기
핸드폰
보통사람
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보통사람이다수의 소프트웨어를
구매하는 시대
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보통 사람은
• 유용한 것 보다는 재미있는 것을 더 선호한다
• 복잡하고 어려운 것은 잘 못한다
• 즉 , 쉽고 단순한 것을 좋아한다
• 좋고 많은 기능보다는 예쁘고 편한 것을 선호한다
• 소프트웨어에 높은 가치를 매기지 않는다
• 반면 , 가격이 싸고 친구의 추천이 있다면 고민없이 산다
• 즉 , 소프트웨어의 가치에 따라 구매가 결정되지는 않는다
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모바일 앱 마케팅
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소셜 네트워크 홍보
블로그 리뷰+
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소셜 네트워크 홍보• 네트워크를 통한 “전파”
• 빠르게 퍼진다• 영향력이 금방 사라진다• 이름을 명확하고 빠르게 알릴 수 있다
블로그 리뷰• 검색과 리더를 통한 “유입”
• 천천히 퍼진다• 영향력이 오래간다• 자세한 정보를 제공한다
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제품의 질이더욱 더 중요해진 시대
제품이 좋으면 대형 마케팅을 하지 않아도 성공 할 수 있는 시대
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감사합니다 .@golbin