06 - advertising

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06 - Advertising Matakuliah : G0622/Bahasa Inggris 1 Tahun : 2005 Versi : 1.01

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Matakuliah: G0622/Bahasa Inggris 1 Tahun: 2005 Versi: 1.01. 06 - Advertising. Learning Outcomes. Pada akhir pertemuan ini, diharapkan mahasiswa akan mampu : Menerapkan istilah2 yang dipakai dalam diskusi tentang advertising. Membuat ‘summary’. Outline Materi. Quote of the Week. - PowerPoint PPT Presentation

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Page 1: 06 - Advertising

06 - Advertising

Matakuliah : G0622/Bahasa Inggris 1Tahun : 2005Versi : 1.01

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Learning Outcomes

Pada akhir pertemuan ini, diharapkan mahasiswa akan mampu :• Menerapkan istilah2 yang dipakai dalam

diskusi tentang advertising.• Membuat ‘summary’.

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Outline Materi

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Quote of the Week

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Definition of Advertising

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1. Introduction

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1. Introduction

• Which advertisement do you like best ? Why?

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Good & bad advertisement

• What makes a good advertisement ?• Do you think that the advertising practices described are

acceptable ?• Which of the statements do you agree with ?

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Book

• Answer comprehension questions to check understanding of topic vocabulary and concepts.

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In class / Assignment:

• Discuss good and bad advertisements and the effects of advertisements.

– See Assignment 06-01: Discussion

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2. Vocabulary

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Advertising media & methods

• Media

• Methods

• Verbs

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Book:

• Use vocabulary to describe advertising media and methods.

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In class / Assignment:

• Discuss the media and methods used in advertising.

– See Assignment 06-02: Discussion Board Activity

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3. Reading

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Outdoor advertising

• Segments• Soaring• Mass market• TV slot• Kiosks

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Book:

• Read the article "Outdoor advertising - A breath of fresh air" and extract information about one form of advertising.

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Outdoor advertising

• Billboards• Transport• Street furniture

– Bus shelters

– Public toilets

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4. Listening

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Book:

• Listen to a business expert speak about successful advertising and extract meaning.

• Andrew Pound - a marketing manager for Kraft Jacobs Suchard

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In class / Assignment:

• Write a summary comparing the marketing strategies of two carmakers.

– See Assignment 06-03: Web Research and Writing Assignment: Analysis of Advertising Strategies

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Summary

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Assignments

• 06-01: Discussion• 06-02: Discussion Board Activity• 06-03: Web Research and Writing Assignment:

Analysis of Advertising Strategies• Due next week