REASONSEVERY JOB SEEKER

NEEDS TO BLOG7

Hi. I’m Mark Schaefer.An author.Blogger.Marketing consultant.College educator.

One of the coolest parts of what I dois getting to MEET RECENT GRADS

entering the workforce.

They often ASK ME FOR ADVICEon how to get ahead in their career.

I always recommend BLOGGING.

Here are 7 reasons why.

SHOW

1

WHAT YOU’RE

MADE OF

Normally you have to CONVINCE people what you know.

BUT A BLOG GIVES YOU THE STAGE.

YOU CAN SHOW PEOPLE WHAT YOU KNOW.

Current events.

Current events.Industry trends.

Current events.Industry trends.Your own skills.

BUILD YOUR NETWORK

2

People find jobs all the timethrough connections in a blog community.

IMPRESS PEOPLE with your blog.

Great design + RITE* content = winning combination*Relevant, Interesting, Timely & Entertaining

Read, share and comment on otherblogs in your industry.

Turn your blog into a PROFESSIONAL NETWORK.

ENGAGEVS. ADVERTISE

3

No matter how creative you get,your RESUME IS STILL AN AD.

And no one has ever said:“More ads please.”

IMAGINE BEING THIS GUY.

IMAGINE BEING THIS GUY.

He reads resumes all day.Every day.

But a blog full of interesting stories?

THAT will capture a prospectiveemployer’s attention.

THAT will capture a prospectiveemployer’s attention.

You had me at hello.

DIFFERENTIATE

YOURSELF

4

In today’s world, BLOGGING MAY BE AN EXPECTATION of many entry level jobs.

Blogging can give you the advantageover a non-blogger.

It’s kind of like this...

THE INTERNET GALAXY OF JOB APPLICANTS

THE INTERNET GALAXY OF JOB APPLICANTS

Look closely. There you are.

THE INTERNET GALAXY OF JOB APPLICANTS

Look closely. There you are.Right. There.

Unless you blog. Then it’s more like...

WHOA.

WHOA.

Can’t miss that.

SHARPENYOUR SKILLS

5

If you’re going to blog about a subject,you need to KNOW YOUR STUFF.

Putting out thoughtful content will help you STAY ON TOP OF YOUR GAME.

Text

NOT THIS GAME.

Text

NOT THIS GAME.

Put down the controller.

THIS ONE.

Creating content is to your advantage.

Especially if your job searchbecomes a LONG PROCESS.

EXPANDYOUR REACH

6

BUILDING YOUR PERSONAL BRAND means showing up in all the places a prospective employer might find you.

Of course that usually means LinkedIn.

You should also link to your blog in your profile.

And you should display your recent blog posts too.

Give that potential employer stalking youon LinkedIn more ways to connect with you.

Give that potential employer stalking youon LinkedIn more ways to connect with you.

EXTENDTHE INTERVIEW

7

The INTERVIEW DOESN’T HAVE TO END when you walk out those office doors.

Extend it by saying something like this:

I’ve enjoyed our time together today.

I’ve enjoyed our time together today.But there is so much more I could

tell you about my abilities.

I hope you’ll visit my blog. The link is on my resume.

I hope you’ll visit my blog. The link is on my resume. You can see for yourselfhow I think about things.

Let’s RECAP

REASONSEVERY JOB SEEKER

NEEDS TO BLOG7

1. Show what you’re made of.2. Build your network.3. Engage vs. advertise.4. Differentiate yourself.5. Sharpen your skills.6. Expand your reach.7. Extend the interview. BLOG

TOJOB

So get blogging and get that job you want.

THANK YOU!

DOWNLOADTHE PRESENTATION

FOR A TWEET

IF YOU LIKED IT, CLICK HERE TO:

L

Get more blogging advicewith my book, Born to Blog.

Buy it HERE on Amazon.

Connect with me online: @markwschaefer

businessesgrow.com/blog

Design by @sarahsmason

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CreditsWired photos by Death To Stock • MacBook Pro, Concert & Wii photos by Unsplash

Geeks by handras • Martha v2 by isayx3 • M31 by write_adam • MacPet: iPet-o by wanderingchiara