1 copyright © 2012, oracle and/or its affiliates. all rights ......– self-service data discovery...


Oracle 人员：

钟振华 - Oracle 亚太区商务智能和工程系统架构首席顾问

金苏榕 - Oracle 商务智能首席售前顾问

施佳 – Oracle亚太区商务智能和工程系统架构高级顾问


会议日程 – 上午

09:00-09:30 会议签到

09:30-10:00 Oracle商务智能和企业绩效管理方案介绍

10:00-10:30 Oracle商务智能应用系统介绍

10:30-10:45 茶歇

10:45-11:15 Oracle Exalytics商务智能和企业绩效管理内存一体机介绍

11:15-12:30

试驾环境准备

动手体验-Oracle商务智能应用主题浏览

动手体验-个性化定制我的分析内容

动手体验-主动预警和Office集成

12:30-13:30 午餐


会议日程 – 下午

13:30-14:00 Oracle商务智能应用技术架构概述

14:00-14:30 Oracle Exalytics架构部署最佳实践

14:30-14:45 茶歇

14:45-15:00 Oracle Mobile BI 试驾环境准备

15:00-15:15 Oracle Mobile BI 亲身试驾 (需要自备ipad)

15:15-15:45 Oracle商务智能方案和Oracle Exalytics一体机客户案例分享

16:00-16:30 问答


Oracle BI Analytics and Reporting: Where to Start?


The following is intended to outline our general product direction. It is intended

for information purposes only, and may not be incorporated into any contract.

It is not a commitment to deliver any material, code, or functionality, and should

not be relied upon in making purchasing decisions. The development, release,

and timing of any features or functionality described for Oracle’s products

remains at the sole discretion of Oracle.


Program Agenda

What do we know about BI?

Oracle BI Strategy

Oracle Analytics: Where to Start?

Q&A


What do we know about BI?


CIO

PRIORITY FOR

2013

ANALYTICS

Source: September 2011, IDC #230022, Volume 1,

Business Analytics Solutions: Market Analysis

Source: Gartner 2012 Worldwide Survey of More Than 2,300 CIOs

Survey Shows CIOs are Using Technology to "Amplify" Enterprise

BUSINESS

ANALYTICS

MARKET LEADER


What is Business Intelligence?

Definition

the ability for an organization to take all its capabilities and

convert them into knowledge

Its aim

to support better decision making to meet the objectives of

the organization


Operational Challenges

Sales

Data

Marketing Operations Finance Sales

Analyses, Reports Executives

IT

Operations

Data 1

Finance

Data N

Finance

Data 1

Operations

Data N

Data

Warehouse

Marketing

Data

Delayed, inaccurate reporting

Conflicting, departmentally-biased results

Cross-functional analysis only by IT

Sub-optimal enterprise performance


What are some core benefits for your users?

Easy to use

Able to rapidly query large volumes of data

Can quickly create own dashboards and reports to share, or access

dashboards and reports created by others.

No time delay working through I.T.

Leverage Framework to notify and speed actions when dealing with

abnormal situations

End User Independence and Collaboration


What are some core benefits for your Organization?

Improved sales, new products, new markets, new customers

Improved profitability, operational efficiency, asset turnover

Improved cash flows

Ability to monitor the performance of the key functions with the

organization

Enabling alignment of corporate objectives and collaboration across

LOBs

Performance and Process Improvements


Are you ready for Business Intelligence?

What resources are required to create these reports?

Are they ready when needed?

How consistent are definitions and processes?

Is the data accurate and complete?

Are reports being duplicated in other lines of business?

How secure are they?

Every company produces Reports and requires Analytics


Oracle BI Strategy


Evolutionary Strategy Continued Investment and Innovation

1995 2010 2000 2005

Embedded B.I.

Oracle Exadata

EPM System

BI Applications

Enterprise BI Platform

Data Mining

Ad Hoc Query

Database Reporting

OLAP

Oracle Business Intelligence 11g

8i 9i 10g 10g R3 10g R5 11g 2.0 BI Releases 1.2 8.3 1.6

2012

11.1.1.6

Exalytics

BI Mobile


Oracle Complete Business Analytics

Integrated

Analytic

Applications

Any Data,

Any Source

Full Range of

Analytics

On Premise,

On Cloud,

On Mobile


Oracle Analytics: Where to Start?


Full Range Of Analytics

Analytical Tools

ROLAP MOLAP Unstructured

Analytical Engines

Unstructured

Analytics

Reporting &

Analysis

Modeling &

Planning

Predictive

Analytics


Complete.

Common Business Intelligence Foundation

OLTP & ODS Systems

Data Warehouse Data Mart

Packaged Applications

(Oracle, SAP, Others)

Excel XML/Office

Business Process

OLAP Sources

Exalytics Exadata

Unstructured & Semi-Structured

Interactive Dashboards

Reporting & Publishing

Ad-hoc Analysis

Detect & Alert

Office Integration

Search Embedded Data Integration

Mobile Scorecards Collaborate


Open

Common Business Intelligence Foundation

OLTP & ODS Systems




Excel XML/Office

Business Process

OLAP Sources

Exalytics Exadata




Ad-hoc Analysis

Detect & Alert

Office Integration




Integrated

OLTP & ODS Systems




Excel XML/Office

Business Process

OLAP Sources

Exalytics Exadata




Ad-hoc Analysis

Detect & Alert

Office Integration



• Common Metadata Foundation across all Data Sources

• Common Security, Access Control, Authorization, Auditing

• Common Request Generation and Optimized Data Access Services

• Common Clustering, Workload Management, & Deployment

• Common Systems & Operational Lifecycle Management

Common Enterprise Information Model


Benefits

– Richest end-user experience

– Translate insight to action

Unique features

– Most complete

Oracle Business Intelligence Enterprise

Edition

Oracle Business Intelligence Publisher

Oracle Essbase &Essbase analytics link

Oracle Scorecard & Strategy management

– Most integrated

– Unrivaled performance & scalability

Oracle Business Intelligence Foundation Integrated Suite of Tools Improves Decisions

Office Integration Scorecards

Secure Search

Rich Visualization

Embedded in Apps

Interactive

Mobile Tablet


Oracle Business Intelligence Foundation Best in class Query Analysis Interface

Powerful dashboards – Visually appealing

– Intuitive

– 100% thin client

Across all styles of analysis

– ROLAP, MOLAP, Scorecards, Reporting,

Collaboration, Actions

Across all data sources – Simplified model for users

– Federated data access

– On-the-fly calculations, even with complex share and

time series

– Custom members & groups

– Share, collaborate, & publish

– Consistency & alignment


Immersive Mobile Experience with Exalytics

• New user experience

• Quick access to frequently used

information

• New gestures - including using the

one-finger swipe, two-finger pinch,

tap-and-hold, and tap-and-drag

• Offline access to content with fine-

grained security to grant or revoke

privilege

Fastest Time to Mobile Value. No Additional Development


Oracle Business Intelligence Publisher

Benefits – Make your data stand out with pixel-prefect

reports and dashboards

– Create layouts via the Web or in familiar

desktop tools

– Go beyond tradition reporting and create all

types of highly formatted documents

Unique features – Multiple report document types

– Interactive reporting for web

– High volume scheduling and bursting to print

and email

– Reports can be viewed using iPad

– Pre-integrated with 20+ Oracle Applications

– Broad data source coverage

Single Platform for Authoring, Managing & Delivering Interactive Reports


Benefits

– Merge EPM and operational results

– Build KPI definitions based on existing BI structure

– Present strategy in terms that can be understood and

acted upon

– Make high-level, strategic information accessible and

actionable across the extended enterprise

Unique Features

– Graphic visualizations - strategy maps & trees, cause

and effect maps, contribution wheel (patented)

– Collaboration – initiatives, threaded discussions,

related documents, action links, KPI agents

– Performance tracking - against target / trending,

threshold assessment.

Oracle Scorecard & Strategy Management An Interactive and Collaborative Environment


Benefits

– Enables ‘speed of thought’ modeling of alternative

scenarios

– Simplifies the forecasting and variance analysis

processes

– Secure, shared, single version of the truth

– Centralized functions, calculations, aggregations

Unique Features

– Use the same familiar tools - Excel, Word, PowerPoint

– A centralized enterprise-scale solution

– Financial & time intelligence

– In-Memory performance

Oracle Essbase Forward Looking Analytics

OBIEE Microsoft Office

Oracle Essbase Server

• Enterprise scale

• Optimized multidimensional storage

• Over 300 analytic functions

• Financial, time and calendar intelligence

• Read/write/write back

• Trickle feed


Oracle Endeca Information Discovery

Benefits

– Unprecedented information visibility

– Leverage existing BI investments

– Self-service data discovery

– Reduced IT costs, better business decisions

Unique features

– Contextual search, navigation, analytics

– Dynamic data and metadata

– Content acquisition and text enrichment

– In-memory performance

Rapid, Intuitive Exploration Of Data From Any Combination Of Sources

Unstructured Analytics


Predictive Analytics Enable New Opportunities More Profitable Customer Interactions

Current Historic Time

Patterns &

Trends

Segmentation

Profiling

Predictive

Models

Continuous

Learning

Real Time Decision

Management

Store

eCommerce

Call

Center

More Profitable Customer Interactions Data

Volumes


Closed Loop Business Intelligence Action Framework

THE OLD WAY

Disconnected. Open Ended.

The New Way: ACTION FRAMEWORK

Integrated. Actionable.


Oracle Business Analytics On Premise, On The Cloud, On Mobile

Self-service

Multi-tenant enabled

Full range of

BI capabilities

Mobile consumption

without any content

re-work


Oracle BI Applications


Benefits

– Add insight to CRM and ERP

applications

– Easy to adapt and extend

Unique features

– Tight integration with OLTP systems

– Works with existing IT environment

– Fast time to value; Low TCO

– Over 4,000 customers

Oracle BI Applications Prebuilt Solutions for EBS, PeopleSoft, Siebel, JD Edwards, Fusion,

SAP & more


Back Office Front Office

Assess impact of product

mix and discounts on

revenue and margins

Correlate training and

compensation with worker

productivity

Enable delivery of the

perfect order

Better manage supply and

demand fluctuations

Alignment across the Enterprise Integrated Best Practice Analytics

Sales Marketing

Service & Contact Center

Loyalty

Financials

Procurement and Spend

Supply Chain and Order

Management

Human Resources

Projects

Manufacturing Price

Customers Suppliers

Enterprise Asset

Management


Oracle BI Applications Rapid Performance Insight

CRM ANALYTICS

ORACLE BUSINESS INTELLIGENCE FOUNDATION AND OTHER OPERATIONAL AND ANALYTIC SOURCES

SOURCE ADAPTERS:

SALES

• Pipeline Analysis

• Forecast Accuracy

• Up-sell/Cross-sell

• Cycle Times

• Lead Conversion

• Sales Team Effectiveness

MARKETING

• Campaign Effectiveness

• Customer Insight

• Product Propensity

• Market Basket Analysis

• Campaign ROI

SERVICE &

CONTACT CENTER

• Service Effectiveness

• Customer Satisfaction

• Resolution Rates

• Service Rep Efficiency

• Service Cost

• Service Trends

PRICE

• Price Segments

• Price Waterfall Analysis

• Deal Life Cycle

• Deal Desk Analysis

• Product Pricing Performance

LOYALTY

• Member Demographics

• Membership Trends

• Promotion Cost

• Promotion Effectiveness

• Points Analysis

ERP ANALYTICS

FINANCIALS

• General Ledger

• Accounts Receivable

• Accounts Payable

• Cash Flow

• Profitability

• Expense Management

PROCUREMENT &

SPEND

• Direct & Indirect Spend

• Buyer Productivity

• Contract Compliance

• Supplier Perf.

• Purch. Cycle Time

• Employee Expense

SUPPLY CHAIN &

ORDER MGMT

• Revenue & Backlog

• Inventory Analysis

• Fulfillment Status

• Customer Status

• Order Cycle Time

• BOM Analysis

PROJECTS

• Project Funding and Budget

• Product Cost

• Project Revenue

• Project Billing

• Project Profitability

HUMAN

RESOURCES

• Employee Productivity

• Compensation

• Talent Management

• Recruiting Analysis

• Learning Analysis

• Workforce Profile

MANUFACTURING

• Plan to Produce

• Work Orders

• Inventory and WIP

• Quality

• Resource Usage

• Bill of Material

• Costing

• Kanban

ENTERPRISE

ASSET

MANAGEMENT

• Maintenance History

• Maintenance Costing

• Asset Genealogy

• Breakdown & Preventive

• Quality

• Inventory

http://www.siebel.com/

http://www.sap.com/index.asp

http://www.peoplesoft.com/corp/en/public_index.jsp


How’s the spend

compared to budgets?

Are we procuring the

goods/services without

following P2P process? Are we procuring the goods

without leveraging the existing

contracts?

Where we are spending

money?

Who are the top suppliers

that we deal with?

Examples of Back Office Business Questions Procurement & Spend Analytics

Do we have contracts in

place for all the goods

that we procure?


Pre-Built Analytic Warehouse 1 • Business Analytics Warehouse

• Over 100 star schemas

• Designed for analysis and reporting

2

Role-Based Dashboards Best Practice Metrics 3 4 • Over 9,000 metrics

• Additional pre-defined calculations

• Based on best practices

Deeper than Dashboards

• Pre-mapped integration

• Fusion, EBS, PSFT, SEBL , JDE, SAP, IBM

• Role-based Security

• Over 500 Dashboards and Pages

• Over 3,000 reports

• Across Lines of Business

Oracle BI Applications

Certified Application Integration


In-memory Engineered Systems


“In the old times we would report every month. Now we report

every hour or minute…. With Oracle Exalytics it’s easier to

develop complex dashboards and we get better performance…

35X to 70X faster with Exadata + Exalytics

BI Applications with Exalytics with Exadata Speed of Thought Analysis


Oracle Business Analytics #1 Business Analytics Market Leader

Oracle Exadata Oracle Big Data Appliance

Oracle Exalytics In-Memory Machine Any Data,

Any Source

Full Range of

Analytics

Integrated

Applications

On the Cloud,

On Mobile

• Oracle Database

• Exadata Software

• Advanced Analytics

• Oracle NoSQL

• Oracle R • Apache

Hadoop

• Oracle BI • Oracle TimesTen • Oracle Essbase • Oracle Endeca


Oracle Exalytics

Spans relational, multi-dimensional,

and unstructured analysis,

combined with financial &

operational planning

– In-memory optimized hardware

– In-Memory Oracle BI, TimesTen,

Essbase, and Endeca

– Several in-memory software innovations

Tightly integrated with Exadata and

Big Data Appliance

First In-Memory Engineered System for Analytics


What can we do with in-memory? Speed of thought Analytics and super fast Planning

Faster Analysis

Faster Calculations

Better Interactivity

Better Visualizations

More Users

More Queries

Business Agility

Better Forecast

Better Insights

Better Decisions

BI Adoption

Lower Cost


What Does Exalytics Mean for BI Applications?

1. Make Existing Deployments Blazing Fast

– Orders of magnitude faster end user response times

– Exalytics up and running in days

2. Get Ready for Enterprise Adoption!

– Up to 50,000 users on a single Exalytics machine (but can start small)

– More end user interactivity and instant responsiveness means higher user adoption

– Enables immersive mobile experience

3. Supports a New Class of BI Applications

– Real-time forecasting, optimization and scenario modeling on large data sets

– Practically eliminate need for custom aggregate tables


BI Server

Common Enterprise Information Model

Essbase Dimension

Management Predictive Analytics



Query & Analysis

Detect & Alert

Office Integration

Search Embedded Mobile Scorecards

BI F

ou

nd

atio

n

ERP Analytics

Strategy Management

Financial Close & Reporting

Planning & Forecasting

Profitability Management

CRM Analytics

Industry Analytics

An

aly

tic

Ap

plic

ation

s

Da

ta

Mg

mt

Database Data Integration Content Management

Se

rve

rs/

Sto

rag

e

Exalytics In-Memory Engineered System

Storage & Tape Exadata Engineered

System Virtualization

Oracle Business Analytics Hardware And Software Engineered To Work Together


The preceding is intended to outline our general product direction. It is intended

for information purposes only, and may not be incorporated into any contract.

It is not a commitment to deliver any material, code, or functionality, and should

not be relied upon in making purchasing decisions. The development, release,

and timing of any features or functionality described for Oracle’s products

remains at the sole discretion of Oracle.

1 copyright © 2012, oracle and/or its affiliates. all rights ......– self-service data discovery...

Documents