제1장. key analysis tool - samili.com · 7 제1장. key analysis tool 제1장. key analysis tool...
TRANSCRIPT
7
1. Key Analysis Tool
1. Key Analysis Tool
1.
1-1.
1-1-1. 10
10 ()
: IP , , 2009
8
part.
10
.
10 .
.
1-1-2.
:
9
1. Key Analysis Tool
,
,
,
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.
.
.
, ,
3 .
10
part.
1-1-2. ()
, ,
(Emerging Technology)
/
,
8 , 4
,
,
,
,
:
11
1. Key Analysis Tool
1-1-3. Five Force Analysis
(F )
: , Wisdom21, 2006
/ Force
.
,
.
5-Force Model
.
, 6 Force .
12
part.
1-2.
1-2-1. 3C Analysis
3C
(Customer)
, ,
Segment/Needs
? ? ?
(Competitors)
, ,
,
? ?
(Company)
,/ ,
, , , , ,
?, , ? ?
3C
: , 3C, 2009
3C (Company), (Competitor), (Costomer)
,
, ,
,
. ,
.
5 7 ,
13
1. Key Analysis Tool
.
.
1-2-1. 3C Analysis()
3C
Customer
Task 1. Market Overview - 5
Task 2. Segmentation -
Task 3. Buying process -
Task 4. Key buying factors -
Competitor
5P
Task 5. C_People -
Task 6. C_Product -
Task 7. C_Price -
Task 8. C_Place -
Task 9. C_Promotion -
Company STP
Task 10. STP analysis -
Task 11. Objectives and Tasks -
Task 12. Master plan - 5
3C
: , 3C, 2009
14
part.
1-2-2. Market Segmentation
IT Service Market Segmentation()
: , (4), 2006
,
, , .
,
, ,
.
Segment
Segment , Pareto .
15
1. Key Analysis Tool
1-3
1-3-1. PPM Model
PPM Model
: IP , , 2009
,
.
( )
.
Star , Cash Cow , Dog ,
16
part.
Question Marks .
(Hold, Divest, Harvest,
Build) .
1-3-2. BCG Advantage Matrix
BCG Advantage Matrix
: Drummond, G. & Ensor, J. (2004). Strategic Marketing: Planning & Control
.
3
.
17
1. Key Analysis Tool
.
Question Marks Stars Cash Cow
.
Cash Cow .
1-3-3. Competitive Position Analysis
Competitive Position Analysis
: IP , , 2009
.
,
18
part.
.
.
, , ,
.
1-4
1-4-1. Positioning Map
Positioning Map
: & , , , 2006
19
1. Key Analysis Tool
.
Blue Ocean ,
.
,
.
.
1-4-2.
/ : 1993~2008
: Nikkei Electronics, 2008
,
20
part.
.
, , ,
,
.
.
,
()
.
21
1. Key Analysis Tool
1-4-2. ()
Microsoft
: Annual Report, Microsoft. 2008
22
part.
1-4-3. Market Maps
Market Maps
: George S.Day, Market Driven Strategy, 1990
Market Maps
, Map
Market Share .
Stack Chart
.
23
1. Key Analysis Tool
.
Map
.
1-5
1-5-1. Delphi
1 (event) -
2
3
4
54 ,
6 5 5
7 /
8
: Foresight Methodologies - Delphi method, United Nations Industrial Development Organization, 2004
Delphi , Delphi
.
24
part.
/ / /
(, , , ) /
.
, AHP
.
1-5-2.
: , , SIGMA INSIGHT, 2008
,
.
25
1. Key Analysis Tool
.
.
( )
( ) ( ) .
, , , ,
.
26
part.
2. /
2-1.
2-1-1. PEST Analysis
PEST ()
: M.A Armstrong, A Handbook of Human Resource Management Practice, 2006
/
, , ,
.
STEEP
27
1. Key Analysis Tool
PEST .
PEST
, .
2-1-2. STEEP Analysis
STEEP
: M.A Armstrong, A Handbook of Human Resource Management Practice, 2006
PEST (ecological) .
(Uncontrollable Factors)
28
part.
.
/
.
29
1. Key Analysis Tool
3.
3-1. IP
3-1-1. Gap Analysis
Gap Analysis ()
: , , SIGMA INSIGHT, 2008
,
.
Gap Analysis ,
.
30
part.
, ()
.
.
3-1-1. Gap Analysis ()
Gap Analysis ()
: K.F.Pun, A QFD/approach for service quality deployment, MCB UP Ltd, 1991
31
1. Key Analysis Tool
3-1-2. Best Practice Benchmarking
Benchmarking Process
: IP , , 2009
.
,
,
.
,
,
.
32
part.
3-1-3. Best Practice of Vision Statement
: James C. Collins and Jenry I. Porrs, Building Your Company's Vision, Harvard Business Review, 1996
, ,
.
, , , Role Model
, (strategic intent) .
,
.
33
1. Key Analysis Tool
3-1-4. Best Practice of Mission Statement
: James C. Collins and Jenry I. Porrs, Building Your Company's Vision, Harvard Business Review, 1996
.
.
.
34
part.
3-1-5. Best Practice of Core Value Statement
Core Value
: James C. Collins and Jenry I. Porrs, Building Your Company's Vision, Harvard Business Review, 1996
(Value)
. (Core
Value)
,
.
Core Value Identity, ,
.
Core Value
.
, Core Value Core Value .
35
1. Key Analysis Tool
3-1-6. Vision Benchmarking
: WISEPOST,
Vision, Mission, Core Value
.
,
.
Vision, Mission, Core Value
, .
36
part.
3-1-6. Vision Benchmarking()
LH
:
()
: IP , , 2009
37
1. Key Analysis Tool
3-1-7. 10 Steps for Benchmarking
: , , SIGMA INSIGHT, 2008
,
.
, .
.
38
part.
3-2. /
3-2-1. Growth/Share Matrix
Growth/Share Matrix()
: The BCG Growth-Share Matrix, NetMBA
Growth/Share Matrix BCG Matrix , BCG Matrix
Growth/Share Matrix
4
.
.
39
1. Key Analysis Tool
3-3.
3-3-1. ( )
: , , SIGMA INSIGHT, 2008
, ,
.
,
,
.
40
part.
3-3-1. ( )()
()
: , 2001
2001 2002 2003 2004 2005 2006 2007 2008 2009
( )
24,257 28,007 24,463 23,484 26,939 26,124 31,461 25,810 27,244
( )
213,967 139,074 149,645 182,182 196,221 184,868 213,100 260,010 220,467
( )
215,757 223,036 214,696 227,085 252,226 307,183 354,404 368,536 270,143
: * * 2
()
: , , 2010.11
41
1. Key Analysis Tool
4. /
4-1.
4-1-1. 7S Framework
McKinsey`s 7S Framework
: , HR Institute, 2005
7S Framework 7
,
. 7
.
42
part.
Mckinsey
, ,
.
4-1-2. Five Prime Sources of CSF(Critical Success Factor)s
Five Prime Sources of CSFs
: Amberg, M., Fischl, F. and Wiener, M, Background of Critical Success Factor Research, 2005
/
.
, .
43
1. Key Analysis Tool
, ,
.
4-1-3. SBU Strategy Development
Scope of SBU Strategy
: , , SIGMA INSIGHT, 2008
SBU
.
SBU SBU / ,
/, , , , SBU
44
part.
.
SBU
.
SBU SBU , .
4-1-3. SBU Strategy Development()
(SBU)
: , Wisdom21, 2006
45
1. Key Analysis Tool
4-1-4. Strategy Layer
Strategy Layer
: , , SIGMA INSIGHT, 2008
.
, ,
, , ,
.
SBU . A,
B, C, D SBU A, B ,
46
part.
C , D , A, B
, C , D Drill Down SBU .
4-1-5. Value Chain Analysis
(Value Chain)
: , 21, 2008
,
(Strategic unit) .
, (behavior of costs)
/
.
,
/ /, / ,
Business Model .
47
1. Key Analysis Tool
4-1-5. Value Chain Analysis()
Value Chain Analysis
: Ghamdi, S. M. Al (2005), The Use of Strategic Planning Tools and Techniques in Saudi Arabia
, , , CSF . Cross Functional Value
.
Value Chain Analysis
CSF ,
KPI(Key Performance Indicators) CSF
.
.
48
part.
4-1-6. Corporate Value Chain
Value Chain Analysis (Wall Mart)
: , Wisdom21, 2006
, .
.
Best Practice
.
49
1. Key Analysis Tool
4-1-7. Industry Value Chain
Industry Value Chain
: John Humphrey(2003), Global Automotive Industry Value Chain, Institute of Development Studies Brighton
. ,
,
.
,
.
,
. , ,
. ,
.
50
part.
4-1-7. Industry Value Chain()
()
: Solar Today
RFID
: , RFID , 2005
51
1. Key Analysis Tool
4-2.
4-2-1. Roadmap
Corporate Strategy Roadmap
: , , SIGMA INSIGHT, 2008
,
, ,
.
.
3~4 ,
.
52
part.
4-2-2. Business Portfolio Roadmap
Business Portfolio Roadmap
: , , SIGMA INSIGHT, 2008
.
.
BCG Matrix
.
53
1. Key Analysis Tool
4-3. /
4-3-1.
: , , SIGMA INSIGHT, 2008
,
, .
,
.
54
part.
4-3-1. ()
: , , SIGMA INSIGHT, 2008 ()
: (www.doosan.com)
55
1. Key Analysis Tool
4-3-2.
Vision Diagnostic Criteria
: , , SIGMA INSIGHT, 2008
,
,
.
3
.
Reality, Reliability, Attractiveness
.
56
part.
4-4. /
4-4-1. Customer/Needs Matrix
Customer/Needs Matrix
: , 2X2 , , 2005
/ ,
.
/
.
57
1. Key Analysis Tool
5.
5-1. IP
5-1-1.
(Survey)
: IP , , 2009
,
.
, , ,
.
58
part.
6.
6-1. IP
6-1-1. Patent Portfolio Sheet
Patent Portfolio Sheet()
: IP , , 2009
,
group
.
,
.
59
1. Key Analysis Tool
6-1-2. IP
( )
, (AI)
Activity Index(RTA )
(AvgClaims)
1 (CPP) 1 (Forward Citations) (CII) 5 (TII)
( 10%)
(NPR)
1 (Backward Citations)
(TCT)
(FS) 1 2 ( )2 ( )
(Salton`s Index)
()
: , , , 2004
,
,
, () , .
60
part.
.
, ,
.
6-1-2. IP ()
US6902830 PatentRating solution score
: , OLED , 2008
61
1. Key Analysis Tool
6-1-3. IP
()
: , , , 2004
62
part.
DATA
, , ,
.
.
, , , , Family . ( ,
) , .
Matrix , , New Entry
.
63
1. Key Analysis Tool
6-1-4. AHP(Analytic Hierarchy Process)
AHP
:
AHP ' ,
(Hierarchy),
, (Pairwise Comparison)
.
.
AHP
.
64
part.
6-1-4. AHP(Analytic Hierarchy Process)()
AHP
: expertchoice.com
(AHP )
:
,
.
:
. , 11
.
:
,
.
65
1. Key Analysis Tool
7.
7-1. IP
7-1-1. Strategy Tree
Strategy Tree()
: Bradley Simmons & Hanan Lutfiyya(2008), Strategy-Trees : A Feedback Based Approach to Policy Management
, Strategy Tree
Hierarchical Tree
.
1 1.1 1.1.1
, 1, 2, 3 1.1, 2.1 ... 1.1.1, 2.1.2, 3.2.1 Level
, Leveling
.
66
part.
7-1-2. Prioritization Matrix
Prioritization Matrix
: Carmine Porco(2010), Prioritizing the Intranet`s Evolution, Prescient Digital Media
.
,
.
, .
(, )
.
.
67
1. Key Analysis Tool
7-1-2. Prioritization Matrix()
Prioritization Matrix
: Carmine Porco(2010), Prioritizing the Intranet`s Evolution, Prescient Digital Media
68
part.
8. IP
8-1. IP
8-1-1.
()
: , , 2010
, ,
, .
: ,
.
:
,
.
69
1. Key Analysis Tool
:
,
.
8-2.
8-2-1.
IC/Board
: , _IC/Board , 2010
,
70
part.
,
.
, .
/ , ,
, .
8-2-1. ()
-----------------------------------------------------------------------------
(Citation rate)
---------------------------------
(Patent Impact
Index)
----------------------------------------------------------
(Technology Strength)
x
(Family Patent Size)
Market Size
----------------------------------------------------------------------------
() -------------------------------------------------------
()
71
1. Key Analysis Tool
8-3.
8-3-1.
()
.
.
,
.
, ,
.
72
part.
8-3-1. ()
()
: WIPS,
73
1. Key Analysis Tool
8-3-2.
DVR
: , _DVR, 2010
,
.
.
,
.
74
part.
8-3-2. ()
DVR
: , _DVR, 2010
75
1. Key Analysis Tool
8-3-3.
FPCB
: , _FPCB, 2010
.
,
.
(, , , )
.
76
part.
8-3-4. /
IC-Board
: , _IC-Board , 2010
/
.
/ Reel Frame /
.
Reel Frame /
, / .
77
1. Key Analysis Tool
8-3-4. /()
: , _IC-Board , 2010
78
part.
8-4.
8-4-1. ()
: , , , 2004
. ,
,
.
.
,
.
79
1. Key Analysis Tool
8-4-2.
ETRI IBM
487 245 2,448
109 3,415 1,313
1,900 62,140 19,700
57.53 54.95 66.64
ETRI (2003 )
: ETRI , , 2004
1 ()
: , IPB, 2004
()
,
.
80
part.
output ()
.
81
1. Key Analysis Tool
8-5.
8-5-1. Scenario Analysis
Approach Framework for Scenario Analysis
: Craig S. Fleisher and Babette Bensoussan, Strategic and Competitive Analysis, 2002
1) / / / 2)
, , ,
/ > >
3)
/
4)
1)
2)
3) / ,
4)
: , , , 2008
.
82
part.
9. IP
9-1. IP
9-1-1.
()
,
, , .
.
83
1. Key Analysis Tool
9-1-1. ()
(UPC) ()
Radar map of Intel and AMD patented technologies
: Bob Stembridge, The Use of Patent Analysis in Evaluating Portfolios, 2005
84
part.
9-1-2.
()
: IP , , 2009
.
, (),
.
(, , , , )
.
.
85
1. Key Analysis Tool
9-1-2. ()
()
: IP , , 2009
86
part.
9-2. IP 75
9-2-1.
: IP , , 2009
.
,
,
.
.
,
.
(Self-Citation)
.
87
1. Key Analysis Tool
9-2-1. ()
()
()
88
part.
9-2-2.
FPCB ()
: , _FPCB, 2010
.
.
, , ,
(Triad Patent Families), (Family Patent)
.
89
1. Key Analysis Tool
9-2-2. ()
()
90
part.
9-2-3.
: (PM) /,
X , Y
(, , ,
) .
Y .
,
,
.
91
1. Key Analysis Tool
9-2-3. ()
: , NT, , 2004
92
part.
9-2-4.
Japan UK US Germany
1980 1990 1980 1990 1980 1990 1980 1990
Internal Combust Engines
Count 231 370 21 27 244 268 119 109AvgClaim
s8.6 9.8 9.8 14.7 11.8 12.4 9.8 11.6
Electric Computer & DP
Count 102 785 20 41 5401,35
127 73
AvgClaims
9.6 10.3 10.5 10.5 13.6 15.6 9.6 12.2
AeronauticsCount 4 14 7 16 115 147 12 28
AvgClaims
5.8 7.5 7.4 12.8 9.8 13.7 6.8 10.8
3
: , NT, , 2004
,
.
.
(nt t , Ci I )
,
.
.
93
1. Key Analysis Tool
9-2-5. (PII, Patent Impact Index)
(Patent Share)
(AI)
(PII)
(TS) PS AI PII TS
1 71.32 9 1.03 2 1.13 1 3144.48 2 10.01 1 2.63 9 0.42 3 164.90 3 3.98 7 1.20 7 0.51 5 78.39
4 3.29 2 2.09 6 0.63 4 80.76 5 1.90 19 0.13 5 0.67 6 49.94
6 1.26 4 1.73 1 4.59 2 224.67 7 1.26 3 1.79 4 0.68 7 33.18 8 1.13 8 1.06 10 0.35 9 15.41
9 0.69 5 1.46 3 0.70 8 18.96 10 0.67 6 1.24 8 0.48 10 12.53
19 0.23 18 0.23 19 0.06 19 0.51
: , NT, , 2004
(PII) /
, /
.
PII
/ .
(Ca a , Na a , Ct , Nt )
PII 1 / , 1
.
PII .
94
part.
10.
10-1.
10-1-1. IPC-
IPC- ()
IPC ,
PPM
,
.
95
1. Key Analysis Tool
10-1-1. IPC- ()
IPC- ()
- - Depth
, IPC - - ,
- .
(IPC, UPC, ECLA, F-I, F-Term )
.
.
96
part.
10-1-2. -
()
()
,
.
97
1. Key Analysis Tool
, ,
.
10-1-3. -IPC
DVR
: , _DVR, 2010
.
.
, ,
, , ,
, .
98
part.
11. IP
11-1. IP
11-1-1. -
-
: IP , , 2009
- -
,
IP .
,
(Adjacent
analysis) .
99
1. Key Analysis Tool
11-1-2.
: IP , , 2009
,
.
,
,
.
.
100
part.
11-1-3. -
-
: IP , , 2009
,
// .
.
,
.
:
:
101
1. Key Analysis Tool
11-1-3. - ()
DVR IPC
: , _DVR, 2010
102
part.
12.
12-1.
12-1-1.
: IP , , 2009
,
.
.
,
.
103
1. Key Analysis Tool
12-1-1. ()
: IP , , 2009
104
part.
12-1-2.
//
.
.
105
1. Key Analysis Tool
12-1-3.
,
.
106
part.
12-1-3. ()
DVR
DVR
: , _DVR, 2010
107
1. Key Analysis Tool
12-1-4.
.
,
.
.
108
part.
12-2.
12-2-1. (CRn, Concentration Ratio n)
CR4(1987~2000)
: Oehmke(2002), Biotechnology R&D races, industry structure, and public and private sector research orientation, AgBioForum
CRn
,
.
CRn .
Si i , Ni I , N
CRn n
.
.
4 CR4 , CR4
40~60 ,
.
109
1. Key Analysis Tool
12-2-2. - (HHI: Herfindal Index)
HHI
(A)
A-1 3260
A-2 280
A-3 830
(B)
B-1 B-2
B-3
B-4
- ()
: , , 2006
-
,
.
HHI .
Si i , m ,
Ni i , N
HHI 0
, HHI
( 10,000) ,
. , 100% .
110
part.
12-2-2. - ()
: , , , 1996
111
1. Key Analysis Tool
IP
13. IP/
13-1. IP
13-1-1.
: IP , , 2009
IP
.
.
112
part.
13-1-2. Visioning
()
: , , LGERI, 2008
.
/ ,
.
, .
, ,
,
.
113
1. Key Analysis Tool
13-2. IP
13-2-1. Vision Breakdown
Vision Breakdown
: Neil Miller, Turning Vision into Reality
,
(Strategic Objectives)
. ,
.
,
. , , ,
.
114
part.
13-2-2. Types of Objectives
Different types of Objectives
: , , SIGMA INSIGHT, 2008
.
,
. ,
.
115
1. Key Analysis Tool
13-2-3. Vision-Transformed Objectives
Vision KPI()
: R. , KPI , BP, 2008
,
Monitoring
.
Focus-In .
.
.
116
part.
13-2-3. Vision-Transformed Objectives()
Vision KPI Value Tree()
: , BSC CSF , 2005
Vision KPI Value Tree Vision-Transformed Objectives
,
. Value Driver Tree .
1) .
2) Value Driver .
3) Value Driver KPI .
4) KPI .
117
1. Key Analysis Tool
13-2-4. BSC Perspective Objectives
BSC Perspective Objectives
: Robert Kaplan and David Norton, The Balanced Scorecard Measures, Harvard Business Review, 1996
BSC
,
, ,
.
BSC
.
BSC Readiness'
.
118
part.
13-3. IP
13-3-1.
Types of Strategic Planning
: , , SIGMA INSIGHT, 2008
, 10 3~5
Rolling .
.
,
.
119
1. Key Analysis Tool
13-3-2.
, SBU,
: , , SIGMA INSIGHT, 2008
?, ?
.
SBU , SBU
/
, /,
.
SBU
, ,
/ .
120
part.
13-3-2. ()
4
:
GAP , GAP
, SBU, .
, SBU
Product/Service, Market/Customer, Channel
, Business Value Chain , R&D, ,
, , , , / SBU
/ .
121
1. Key Analysis Tool
13-3-3. Vision/Mission Option Development and Evaluation
Vision/Mission Option Development and Evaluation
: , , SIGMA INSIGHT, 2008
,
Statement .
, Naming
.
Vision/Mission
.
122
part.
13-4. IP IP
13-4-1. Capability Gap Analysis by Infrastructure
Capability Gap Analysis by Infrastructure
: Renee O`Farrell, The Capability of Gap Analysis
Performance IT Competency Infrastructure Gap
Analysis ,
.
Capability .
,
.
Bottom-up .
123
1. Key Analysis Tool
14. IP
14-1. IP
14-1-1.
: , , 2010
124
part.
14-1-1. ()
Claim Point Map()
: , , 2010
.
.
.
Claim Chart Claim
, .
.
125
1. Key Analysis Tool
14-2.
14-2-1.
DVR - TIVO
: , _DVR, 2010
.
.
,
,
.
.
126
part.
14-2-1. ()
TIVO DVR
: , _DVR, 2010
FORMFACTOR IC/Board
: , _IC/Board , 2010
127
1. Key Analysis Tool
14-3. IP
14-3-1. IP
Patent portfolio ()
: IP , , 2009
/ ,
.
.
128
part.
14-3-1. IP ()
IP Portfolio
: IP , , 2009
129
1. Key Analysis Tool
14-3-2. Strategy/Operation Alignment Analysis
Strategy/Operation Alignment Analysis
: , , SIGMA INSIGHT, 2008
Operation Level SBU
Value Chain
.
,
. , KPI .
.
Support
.
130
part.
14-3-2. Strategy/Operation Alignment Analysis ()
Strategy/Operation Alignment Analysis()
: , , SIGMA INSIGHT, 2008
131
1. Key Analysis Tool
15. IP
15-1.
15-1-1. Industry Life Cycle
Industrial Lifecycle
: New Market Scale Estimation for Otaku, Nomura Research Institute, Lt, 2005
(, , ,
) //
.
,
.
.
132
part.
15-1-1. Industry Life Cycle ()
Indicators Early Expansion Transition Mature
Growth rate L M S L: 1.1%, M: 0.2%, S: 2.2%(2005~2015 CAGR)
Growth potential
L M,S Capa
Productionlines L M S,
Role of technology
L M S
Number of competitors
L M,S Reference
Stability of market size
L M,S
M/S M/S M/S
Barriers to organic entry
L M,S Captive Market
Customer loyalty
L M S
Vertical Integration Captive
Importance of cost
L M S
Overall L M S ,
S: Small Size Engines (50MC - 60MC )M: Medium Size Engines (70MC - 80MC )L: Large Size Engines (90MC )
Industry Life Cycle Analysis
: , , SIGMA Insight Group, 1999
133
1. Key Analysis Tool
15-1-2. GE Matrix
GE Matrix
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15-1-3. Ansoff Matrix
Ansoff Matrix
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135
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15-1-4. High Potential Opportunity Map
High Potential Opportunity Map
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136
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15-1-5. Entry/Exit Screen
Entry-Exit Screen
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137
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15-1-5. Entry/Exit Screen()
Entry/Exit Barrier Matrix
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138
part.
15-1-6. New Business Profile
New Business Profile
: , , SIGMA INSIGHT, 2008
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Profile
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139
1. Key Analysis Tool
15-2.
15-2-1. SWOT Analysis
SWOT Analysis()
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140
part.
15-2-2. Product Portfolio Analysis
Product Portfolio Analysis
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Experience Curve, Product Life-cycle Competitive
Portfolio .
141
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15-3.
15-3-1.
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part.
15-3-2.
Definition of Industry Attractiveness
: Cole Ehmke, Joan Fulton, and Jay Akridge(2004), Industry Analysis : The Five Forces, AICC
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143
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15-3-2. ()
Definition of Industry Attractiveness Analysis()
: Cole Ehmke, Joan Fulton, and Jay Akridge(2004), Industry Analysis : The Five Forces, AICC
Definition of Industry Attractiveness Analysis()
: Cole Ehmke, Joan Fulton, and Jay Akridge(2004), Industry Analysis : The Five Forces, AICC
144
part.
15-3-3. Attractiveness vs Ease of Implementation
Attractiveness vs Ease of Implementation()
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ROI
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145
1. Key Analysis Tool
15-3-4. Strategy Option Evaluation
Generic Methods for Strategy Option Evaluation
: Strategic Options, MDF, 2005
Strategy Option Evaluation SBU
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SBU SBU
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146
part.
15-4.
15-4-1. New Business Development Approach
Approach Framework for New Business Development
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147
1. Key Analysis Tool
15-4-2. New Business Option Development Tools
Tools for New Business Option
: , , SIGMA INSIGHT, 2008
.
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Opportunity) ,
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HPO Prioritization
, , , ROI,
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148
part.
15-4-3. New Business Development Principles
New Business Development Principles()
: , , SIGMA INSIGHT, 2008
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149
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15-4-4. New Business Development Principle Vs. Frameworks
vs
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Framework
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Framework
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Framework
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150
part.
15-5.
15-5-1.
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151
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16. IP
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153
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16-2. IP
16-2-1. PPM
Patent Portfolio Management
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155
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16-2-1. PPM ()
PPM
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156
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158
part.
17. Cost IP
17-1. Cost
17-1-1. Sources of Value Waterfall Chart
Sources of Value Waterfall Chart()
: Waterfall Charts, Peltier
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159
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17-1-2. Comparison Chart(100% Bars)
Comparison Chart()
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160
part.
18. IP R&R
18-1. IP
18-1-1. Process Redesign
Concept of Process Redesign
: Malhotra, Yogesh. "Business Process Redesign: An Overview," IEEE Engineering Management Review, 1998
.
,
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161
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18-1-1. Process Redesign()
Approach Framework for Process Redesign
: Malhotra, Yogesh. "Business Process Redesign: An Overview," IEEE Engineering Management Review, 1998
162
part.
18-2.
18-2-1. RACI Chart
RACI Chart()
: Michael L. Smith and James Erwin(2009), Role & Responsibility Charting(RACI)
RACI(Responsible-Accountable-Consulted-Informed) Chart
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163
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18-2-2. Organization Structure for Implementation
Organization Structure for Implementation()
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164
part.
19. IP
19-1.
19-1-1. Gantt Chart
Gantt Chart
: www.ganttchart.com
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165
1. Key Analysis Tool
0~10
3C Analysis 12
7S Framework 41
84
68
119
- 98
102
82
10
90
150
94
IP 59
166
part.
IP 61
53
53
142
23
24
86
120
70
19
98
Roadmap 51
108
92
123
93
167
1. Key Analysis Tool
- 109
141
69
A
AHP 63
Ansoff Matrix 134
B
BCG Advantage Matrix 16
Benchmarking 31,35,37
BSC Perspective Objectives 117
C
Capability Gap Analysis 122
Comparison Chart 159
Competitive Position Analysis 17
Concentration Ratio n 108
Core Value 34,35
Corporate Value Chain 48
Customer/Needs Matrix 56
D
Delphi 23
E
Entry/Exit Screen 136
F
168
part.
Five Force Analysis 11
Five Prime Sources of CSFs 42
G
Gaant Chart 164
Gap Analysis 29
GE Matrix 133
Growth/Share Matrix 38
H
Herfindal Index 109
High Potential Opportunity 135,147
I
Industry Life Cycle 131
Industry Value Chain 49
J
K
L
M
Market Maps 22
Market Segmentation 14
Mission 33,35
N
O
P
169
1. Key Analysis Tool
Patent Portfolio Management 154
Patent Portfolio Sheet 58
PEST Analysis 26
PII 93
Portfolio Roadmap 52
Positioning Map 18
PPM 154
PPM Model 15
Prioritization Matrix 66
Process Redesign 160
Product Portfolio Analysis 140
Q