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Green IT.Leveraging Technology for Sustainability: Data Centers
Lisa Rhodes
VP, Verne Global
Reykjanesbær, Iceland
Data Center ApproachBack to Basics
• Stake Holder Requirements
• Applications
• User Dedicated
• Corporate Self Hosted
• SaaS
• Information Infrastructure
• Desktops
• Servers
• Virtual Machines
• IaaS – Cloud Instances
• SaaS
• Network
• Where are the Users?
• Where is the Infrastructure?
• What is the Power Source for your Cycles?2
How Healthy is Your Data Center Mix?
• Metrics
• Power for Performance
• Reduce Your Cycles
• Carbon Accountability –Carbon Labels are Coming
• Choose an Eco-Alternative
3
Steps to a Healthier You
• Reduce Dedicated Resources
• Reduce Infrastructure Overhead
• Improve Security
• Improve Reliability
• Choose an Eco-Alternative
• Reduce Costs?
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Courtesy of MyPyramid.gov
Steps to a Healthier You
Reduce Dedicated Resources
• Why is the Resource Dedicated?
• User Perception
• Past Practices
• Challenges
• Difficult to Move the Users
• Difficult to Manage Desktop Support
• Network Security
• Physical Security of Offices
• Healthier Options
• Virtual Desktop Integration
• Corporate Self Hosted Apps
• Software as a Service
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Steps to a Healthier You
Reduce Infrastructure Overhead
• Do You Really Need a Server?
• Do You Really Need a Data Center?
• Security Requirements
• Traditional Approach
• Challenges
• Every Server has a Power Supply
• Every Data Center has a Bathroom and an Office and a…
• Healthier Options
• Virtualization of Servers
• Infrastructure as a Service
• Data Center Outsourcing6
Steps to a Healthier You
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Improve Security
• Eat Your Vegetables
• Centralize Desktop Management
• Locate Servers and Applications Close to Data Repositories
• Integrate Outsourced Providers into Core Security Solutions
Improve Reliability
• Healthy Choices
• Decrease Dependencies on Single Instances
• VM Migration Tools
• Choose Redundant Remote Locations
• Reduce Carbon Dependencies
Steps to a Healthier You
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Choose an Eco-Alternative
• Need a Carbon Tune-up?
• Challenges
• Information is Imperative
• Data Storage Increasing
• Mining the Data
• Processing the Data
• Technical Prowess of Users Increasing Dramatically
• Healthier Options
• Green Energy Data Centers
• Server Aggregation
• User Aggregation
• Remote Truly Green Solutions
Reduce Costs?
Verne Global Highlights
• Optimizing the natural attributes of Iceland to deliver efficiency to large-scale data centers
• 100% green energy sources
• Year Round Free cooling
• Modular design architectures
• Connected to North America and Europe with redundant, high-speed, high-capacity intercontinental cables
• Protection against escalating worldwide power pricing
• Optimized combination of location, economics, and ecological consideration for large-scale data center implementations
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Verne GlobalWholesale Data Center Space
• Turn-key: physically secured space with power and cooling architectures optimized to meet LEED standards
• Redundant: Tier III resiliency
• High Density: ensures power capacity meets kilowatt requirements for IT load
• Energy Efficient: metered powering inside your individual modular pod guaranteeing you on pay for what you use
• Renewable Power: hydroelectric and geothermal power sources without a premium charge
• Infrastructure Operations: flexibility in IT process integration
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Verne Global Location
• Verne’s Site at Keflavik was chosen because:
• Keflavik was the host Command for Allied forces and NATO in Iceland from 1942-2006
• Site well to the west of Volcanic activity.
• Keflavik lies outside of Iceland’s two major seismic fracture zones
• Bedrock averages within 10 feet of the surface
• Region has been stable for greater than 1 million years
Verne GlobalData Center
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220 kV
132 kV
66 kV
Transmission lines
33 kV
Substations37%
7%
6%
1%
3%
4%10%
31%
Geothermal
Hydro
Iceland. 100% Green EnergyHydro-Electrical and Geothermal
Verne GlobalData Center
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Potential Savings
Present value of savings on electricity alone of over $70 million vs. New York and $135 million vs. London for 4.8MW Installment
10 Year Electricity Spend Assumes 4.8MW IT Loa d
$0
$50
$100
$150
$200
$250
New York London Germany Iceland
Millio
ns
10 Year Electricity Spend Assumes 4.8 MW IT Load
(millions) $250
$200
$150
$100
$50
$0
Assumes 2.0x PUE and 6% energy inflation in non-Iceland locations, and 1.3x PUE and 3% energy inflation in Iceland. Energy prices are $0.125 for New York, $0.145 for Germany, and $0.20 for London.
Source: Uptime Institute; Eurostat; U.S. Department of Energy
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Robust Access to Iceland
USA
720Gb/s
5.1Tb/s
Greenland
1.9Tb/s
FARICEDANICEGREENLAND CONNECTBACKHAUL NETWORKSFUTURE
London Amsterdam
Blaabjerg
Dunnet Bay
Dublin
Iceland
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Northeast US41 ms
NorthernEurope18 ms
London20 ms
Verne GlobalNext Generation Data Center Campus
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KEF101KEF201
KEF301
KEF401
Critical Environment Floor PlanAir Cooled Design
Typical 8,000 square foot Computer Room 2.4 MW Critical Load Pure White Space
Mechanical InfrastructureOutside of Compute Area
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Fluid Cooled OptionCritical Environment Floor Plan
Typical 8,000 square foot Computer Room 2.4 MW Critical Load Pure White Space
Mechanical InfrastructureOutside of Compute Area
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Optional High Density Space
Functionality in Design
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Verne Global Infrastructure Operations
• Achieve Compliance through Operational Integration
• ITIL Integration
• SAS 70
• PCI Compliance
• ISO Standards
• Operational Data via Customer Portal
• API Interface to Facility Infrastructure
• Change Management Control
• Logistics Management
• Customized Alarm Management Protocol
Verne GlobalInfrastructure
Operations
Integrate
Succeed
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Establishing a Healthy Balance
• Reduce Dedicated Resources
• Reduce Infrastructure Overhead
• Improve Security
• Improve Reliability
• Choose an Eco-Alternative
• Reduce Costs?
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Courtesy of MyPyramid.gov
Verne Global Data Center
The world’s abundant supply of green, reliable, and scalable
energy with Verne Global.
Verne Global [email protected]
www.greendatacenternews.org
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