10 growth hacks for mobile apps

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10 Growth Hacks For Mobile Apps @whallalabs http://whallalabs.com [email protected]

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It's hard to build an app. It's even harder to market & grow one. Check 10 growth hacks we often use at Whalla Labs to grow our clients apps.

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10 Growth Hacks

For Mobile Apps

@whallalabshttp://whallalabs.com [email protected]

1. Define your micro-conversions

2. Set Event Tracking

3. Have your funnel up and running

MixPanel is a great tool for that. It’s simple and keeps you

focused on the most important metrics.

If You haven’t done it, do it ASAP. It’s not a hack at all.

You need to know the funnel leading users to conversion.

That’s it. You are now ready to move on into hacking and testing.

#1 Deploy Analytics

[email protected] | @kubajeziorny | whallalabs.com | @whallalabs

#2 Release early beta

1. Identify a market similar to your target market

2. Think up a name

3. Data & feedback

If you target US teenagers, make Canada your testing ground.

Release MVP/early beta. Let it be a quiet launch.

App name is a crucial brand asset. Don’t use it for testing the MVP.

Think up a name – the more descriptive the better.

The goal is to get as many data & feedback as possible.

Get in touch with your users. Don’t be shy or lazy. Go to forums.

You need 2k-3k users to make data relevant.

[email protected] | @kubajeziorny | whallalabs.com | @whallalabs

#3 Create fake landing page

1. Create fake landing page

2. Spend some money on ads

Forget growing an app w/o doing usual marketing stuff.

Test CTR for various copy, personas, design and CTA.

You need valuable traffic. Don’t go cheap on that.

Spend some bucks to drive your target demo onto app site.

Use social media/blogging if you have time and skills.

[email protected] | @kubajeziorny | whallalabs.com | @whallalabs

#4 Follow Guidelines

1. Follow Dev Guidelines

2. Contact MS / Apple / Google

It’s worth it. Respect the platform and its context.

Following Guidelines helps getting featured.

http://msdn.microsoft.com/library/windowsphone/develop/ff402551(v=vs.105).aspx

http://developer.android.com/distribute/googleplay/quality/core.html

https://developer.apple.com/library/ios/navigation/index.html

Get in touch with app store owner & ask for featuring. If you fit the

guidelines, your chances are quite fair. That is, if your app isn’t a crap.

3. Links

[email protected] | @kubajeziorny | whallalabs.com | @whallalabs

#5 Do some ASO testing

1. Test App Icon

2. Test Screenshots

3. Test Keywords

Well designed icon, next to descriptive name, is the main factor that

makes people check out screenshots & description.

Screenshots are about your value proposition and user on-boarding.

Add description/copy, it often boosts installs. Make screenshots vertical.

The goal isn’t to improve your position. You want to find right queries.

Do keyword research: use Thesaurus, Google Keyword Tool & Appcod.es

[email protected] | @kubajeziorny | whallalabs.com | @whallalabs

#6 Cross-promote

1. Use your apps, apps of your friends etc.

This is one of most effective ways to drive new installs.

Use house ads to promote your other apps –

preferably of similar genre.

[email protected] | @kubajeziorny | whallalabs.com | @whallalabs

#7 Use AdWords

1. It works

AdWords App Install Ads works. It will work great if you can spend

some time to know the tool better.

2. Target specific devices.

Target devices running on iOS/Android to eliminate non valuable

clicks.

[email protected] | @kubajeziorny | whallalabs.com | @whallalabs

#8 Ignite Activity

1. „Add Friend”

2. „Add Friend” v. 2

3. Don’t force it

Phone address book is a social graph ready made. Use it.

Create an opportunity to add other users (from the area nearby etc.)

as friends.

Never, ever force your users to send invites, post on Facebook etc.

Ever.

[email protected] | @kubajeziorny | whallalabs.com | @whallalabs

#9 Push Notifications

1. Time limited messages

2. Social notifications

3. Push notifications are permission based

Push notifications can increase retention really well.

„On sale this weekend”, „Free level to unlock today”. It works great.

Inform about friends/in-area activity. Use names. Personalize.

Make it easy to opt-out.

[email protected] | @kubajeziorny | whallalabs.com | @whallalabs

#10 Target Uncrowded Platform

1. Windows Phone converts great

2. Few Apps in the Store? Good

3. WP users are hungry for good apps

Folks often don’t believe that.

Take a look at the numbers below.

Google Play: 905k apps; App Store: 850k apps; WP Store: 220k apps.

It’s not good for WP users, but good for marketers. (Source).

What’s more, they generate fair volume of valuable & engaged traffic.

Check out Qpony app we did for mcommerce business in the next slide.

[email protected] | @kubajeziorny | whallalabs.com | @whallalabs

#10 Target Uncrowded Platform

Spot 6 differences

Tip: compare WP & Android Average Session Time.

[email protected] | @kubajeziorny | whallalabs.com | @whallalabs

We Will Grow Your Business with Great Apps

@whallalabshttp://whallalabs.com

1. Get in touch on Twitter:

2. I’d love to read your thoughts on the deck:

3. Visit Whalla Labs website:

@whallalabs, @kubajeziorny

[email protected] I really would do.

www.whallalabs.com We’re a band of mobile apps mad scientists.