10 messages to remember from stimac
TRANSCRIPT
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10 messages to remember
#STIMACDecember 2015
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1. Boost your earned media by paid media
Display all your customers’ social interactions on your website or Facebook page. Increase your online traffic and likes.
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2. Still believe in advertising
1 € spent on advertising in Belgium generates 5 € incremental GDP
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3. Take advantage of your competitor’s success moment
When Apple presented their keynote 2014, Samsung bought one pear from the Belgian pear farmers for every tweet with the hash tag #aPearForAnApple
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4. Create strong physical moments
Live Nation is the most profitable music company in the world. Digital enables the real world.
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Connect your customers by letting them do things together
Best Kept Secret festival: where you make real friends
5. Connect your customers by letting them do things together
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6. Measure word of mouth
Height# of people talking
Weight # of shares
Depth# of content sharing
XX
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7. Track behavior
It is the sum of motivation, ability and a trigger
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8. Forget about the traditional companies
Netflix invests more in content than BBC
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9. Be prepared for the future
2030: Our life will become a subscription plan ruled by artificial intelligence
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10. And turn setbacks into successes
Secrets to cope with setbacks: What could be good about this? How would my role models react? How can I leverage this into an asset?