10 minutos
DESCRIPTION
10 MinutosTRANSCRIPT
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O CONSUMIDOR É O CONTEÚDO. É?
Michel Lent SchwartzmanGeneral ManagerOgilvy Interactive
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O mundo se digitalizou
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Nunca estivemos tão conectados
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Nunca tivemos acesso à tantasferramentas de produção
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Nunca foi tão fácil e barato publicar
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O acesso ao talento nunca foi tão livre
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Da quantidade vema qualidade.
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A Rede é o filtro.
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Viral é a divulgação.
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O profissionalconcorre com oamador.
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Mas perde de goleada em quantidade
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Mas tenta comprar a diferenciação, através da super-produção.
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Dos canhões de audiência
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Será que noscansaremos do amador?
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O amador éinteressante porqueé novo, ou porque ébom?
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Se o vídeo do YouTube fica legal no meu computador,
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na minha TV HD eu quero 1080p.
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A publicidade não serásubstituída pelo conteúdogerado pelo consumidor,
mas já foi profundamenteimpactada por ele.
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