10 reasons why social media marketing is more difficult than you think
TRANSCRIPT
10 REASONS WHY SOCIAL MEDIA MARKETING IS MORE DIFFICULT THAN YOU THINK.
JHKRAK
WEARESCULPT
HI.
SOCIAL.
MEDIA.
MARKETING.
IS SO EASY.
“LET’S HIRE AN INTERN TO DO IT.”- everyone.
(JASON)
“LET’S HIRE AN INTERN TO LEAD…!!
PUBLIC RELATIONS!BRAND AWARENESS!
CUSTOMER SUPPORT!CUSTOMER ACQUISITION!
COMMUNITY ENGAGEMENT!CUSTOMER RELATIONSHIP MANAGEMENT”!
“LET’S HIRE AN INTERN TO LEAD…!!
PUBLIC RELATIONS!BRAND AWARENESS!
CUSTOMER SUPPORT!CUSTOMER ACQUISITION!
COMMUNITY ENGAGEMENT!CUSTOMER RELATIONSHIP MANAGEMENT”!
!
!
ALL THE THINGS.
MAYBE NOT.
WE DO SOCIAL.
WE MOVE PEOPLE.
WE HAD INTERNS TOO.
TODAY.
10 REASONS WHY SOCIAL MEDIA MARKETING IS MORE DIFFICULT THAN YOU THINK.
1.
BECAUSE YOU’RE ALWAYS ON.
SOCIAL NEVER SLEEPS.(BUT YOU SHOULD, SOMETIMES)
42% EXPECT A RESPONSE WITHIN !
AN HOUR.
2.
BECAUSE REAL-TIME IS REAL LIFE.
SUCCESS = GREAT CREATIVE, WRITING, TIMING
RELEVANCE + RECENCY! = RESONANCE
@IOWABRAG
@IOWABRAG
IT’S ALSO EASY TO SCREW THIS UP.
3.
BECAUSE YOU CAN LOSE YOUR JOB IN A TWEET.
(DOMESTIC VIOLENCE)
(BOSTON BOMBINGS)
(CASEY ANTHONY)
(ALTHOUGH THE INTERNET MOVES ON)
4.
BECAUSE MANAGING A COMMUNITY IS LIKE MANAGING A MOB.
AND THEY CAN TURN ON YOU QUICKLY.
5.
BECAUSE SOCIAL MEDIA ISN’T YOUR STRATEGY.
BEST FOR:!!
!
DISCOVERY!STORYTELLING!
BRAND BUILDING!COMMUNITY BUILDING!CUSTOMER RELATIONS
6.
BECAUSE CHANGE IS CONSTANT.
CAN YOU NAME THESE NETWORKS?
7.
BECAUSE YOU NEVER STOP EXPERIMENTING.
CAN BRANDS LIVE ON TINDER?
WE WANTED TO FIND OUT.
IT GOT WEIRD.
24 HOURS.!
FEMALE:!11 MATCHES
MALE:!302 MATCHES
A / B TESTING.
8.
BECAUSE IT’S FREE,!EXCEPT IT’S NOT.
9.
BECAUSE PEOPLE DON’T JOIN SOCIAL MEDIA TO TALK TO BRANDS.
FACEBOOK.!PINTEREST.!INSTAGRAM.!
TWITTER.!SNAPCHAT.!GOOGLE+
PAST.
PRESENT.
FUTURE.
NEVER.*WHY/HOW PEOPLE CONNECT ON SOCIAL NETWORKS
GOOD MARKETERS DON’T SELL.
GOOD MARKETERS DON’T SELL.THEY MAKE IT EASY TO BUY.
HOW?
GIVE, GIVE, GIVE, ASK.
HELP PEOPLE…
HELP PEOPLE…
LEARN SOMETHING.
HELP PEOPLE…
FEEL GOOD.
HELP PEOPLE…
LAUGH.
THEN, ASK.
“SHOW DON’T TELL.”
10.
BECAUSE IT’S NOT JUST ADDING VALUE, IT’S PROVING YOUR VALUE.
WHO
HOW MANY
WHY
EVERYTHING IS TRACKABLE.
STILL WITH ME HERE?
IF YOU UNDERSTAND THIS, YOU UNDERSTAND EVERYTHING.*
*ALMOST.
1. GOALS.!2. YOU’RE A HUMAN.!3. SHOW, DON’T TELL.!4. GIVE MORE THAN YOU TAKE.!5. EXPERIMENT. MEASURE. LEARN.!6. FOCUS ON THE PEOPLE / STORIES.!7. DIFFERENT PLATFORM, DIFFERENT PURPOSE.!
WANT TO WORK IN SOCIAL?
EXPERIMENT.!CONNECT.!
ZAG.*
*TWEET ME, I’LL TELL YOU WHAT THIS MEANS.
#WORKFORSCULPT
THANKS.
HOW CAN I HELP YOU?
