10 tips để có bài thuyết trình chuyên nghiệp
TRANSCRIPT
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SLIDESHOW
BEAUTIFUL
10 tips for making
SLIDESHOW
PRESENTATIONSEdahn [email protected]
Credit: Jessica Castro, unwrittenmemories.com
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Tip #1
KNOW YOURKNOW YOUR
Be clear about the goal of your presentation before your begin composing it.
GOAL
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Presentations, like cats, fall into two categories:
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Presentations, like cats, fall into two categories:
Ugly Beautiful
Credit: Pete Hunt, Flickr
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Presentations, like cats, fall into two categories:
Ugly Beautiful
Credit: Pete Hunt, Flickr
Just Kidding.
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Presentations fall into two main categories:
Technicalpresentations
teach people about a topic. The
topic can be anything.
Persuasivepresentationsmake people see something (like your brand) a certain way.
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Most presentations will combine
elements of both.
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Be focused, but not too dull or repetitive.
Don’t bore them!
It’s hard to communicate It’s hard to communicate when people are busy
playing on their phones... trust me.
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Tip #2
PLAN IT OUTPLAN IT OUT
Create an outline or storyboard of the major topics you want to address.
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Sketch the basics
Outlineyour main
1111Sequenceyour slides
3333
your main points
Add detail to your outline until you figure out what you want to say in
each slide
2222
your slides effectively
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Make sure your presentation follows a logical or chronological sequence.
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Show restraint
Resist the urge to cram everything you know about your topic into your show.know about your topic into your show.
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If you try and
tell them everything, everything, they won’t remember anything.
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Tip #3
AVOID STOCKAVOID STOCK
Run away! Run away!
TEMPLATES
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Pop quiz, hotshot:Which slide is more memorable?
(in a good way)
Exhibit A Exhibit B
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Trick question.
They’re both vomit.They’re both vomit.
And both templates.
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The Problems with Stock Templates
• They lead to infinite bullet point syndrome (IBPS)
• They discourage graphics
• Every slide ends up looking the same
• The designs are usually hideous• The designs are usually hideous
• The presentation looks like every slideshow
presentation you’ve ever seen
• Your audience will lose interest and focus after
slide number one zero
• It reminds people of the 90s (that’s bad)
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Build your owntheme instead.
Color LayoutFontsTip #4 Tip #5 Tip #6
theme instead.But h-h-how?
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Tip #4
CHOOSE ACHOOSE ACOLOR SCHEME
Choose 5 colors that look good together and match the tone of your presentation.
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Pick 5 colors and alternate them in your slides.
Choose one accent color that stands out from the rest.
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Choose colors that reflect the tone of your presentation.
ColourLovers.com
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Mellow and modern
Choose colors that reflect the tone of your presentation.
ColourLovers.com
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Mellow and modern
Choose colors that reflect the tone of your presentation.
ColourLovers.com
Passionate and aggressive
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Mellow and modern
Choose colors that reflect the tone of your presentation.
ColourLovers.com
Passionate and aggressive
Something aboutscarves
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http://www.colourlovers.comUser-generated color palettes and more
Websites to help you pick color schemes (for free)
http://www.colorschemedesigner.com/
http://www.colorhunter.com/
http://kuler.adobe.com/
Computer-generated color palettes
Upload a picture and it pulls out the main colors
Similar to the above
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Tip #5
CHOOSE ACHOOSE AFONT SCHEME
Don’t get too crazy with fonts. Pick 3 and stick to them.
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Choose one font
One font for body copy.One font for body copy.
for titles.
One font for body copy.One font for body copy.
And one font for accents.
Fonts on this page: Frutiger LT 95 UltraBlack (Title), Frutiger CE 45 Light (Body, Footnote), Airport (Accents)
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Like color, your fonts should also match the tone of your presentation.
Good topicFont nameNot so good
topic
Glamour
Chiller
Nasalization
The 50s Hockey
Horror Movies Daffodils, Ballet
Space, Tron, Techno Music
Estate Planning
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Tip #6
CHOOSE ACHOOSE ALAYOUT SCHEME
Develop a few layouts and repeat them throughout the presentation for
cohesion and clarity.
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Use the same layouts for slides that have the same purpose.
transition
The layout tells your audience where the slide fits into the big picture.
content
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You can sometimes get away with just one layout, but in general, you’ll need a
few basic layouts:
� Transitional slides� Transitional slides� Image only slides� Text only slides�Mixed slides
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Text Text TextBig TextBig Text
Image
Text Text Text Text
A few samples
Big Text
Impact QuoteTransition
SubtitleTitle
Text Text TextText Text Text
Content
Impact Image
ImageText Text
Text Text
Text Text
Content
SubtitleTitle Challenge
yourself to avoid using anybullet points.
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In addition to repeating layouts, you can also repeat more subtle elements.
Remember me? Yeah you do.Yeah you do.
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Tip #7
USE IMAGESUSE IMAGES(WISELY)
After a 30960 minute presentation, no one’s going to remember what you said; they’re going to remember meaningful imagery and quotes.
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Let the images
tell the story
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If you’re using a full page image, find some room
in the picture where the text
can contrast against the
background.
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If an image is too “busy” add a semi9transparent background behind the text for contrast.
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If an image is too “busy” add a semi9transparent background behind the text for contrast.
Like This!
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Use images where the background of the
image blends into the background of the
page. The white space around it makes it look clean and makes the
image pop.
If you can see the
����
If you can see the background, the effect is ruined. (In this case, you might consider making the background black.)
Protip: In Google images, you can filter images by color in the left%hand column. Choose white and you’re more likely to find images with white backgrounds. You can also try searching for “<query> white background.”
����
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http://www.sxc.hu/Stock exchange has beautiful images.
Sites with free high quality stock images
http://www.everystockphoto.com/
http://flickr.com/creativecommons
http://www.morguefile.com
Compiles images from other sites.
Requires that you include an attribution.
Almost no restrictions on these files.Don’t forget to give credit when required.
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Tip #8
15 WORDS15 WORDSOR LESS
For live presentations
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In general, if you’re giving a presentation
live
keep your slides to
15 words or less.
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Limit one mainpoint per slide.point per slide.
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Limit one mainpoint per slide.
When you start to overload a slide…
point per slide.overload a slide…
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Limit one mainpoint per slide.
When you start to overload a slide…
point per slide.overload a slide…
Your audience can get distracted…
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Limit one mainpoint per slide.
When you start to overload a slide…
And may begin to wonder…
point per slide.overload a slide…
Your audience can get distracted…
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Limit one mainpoint per slide.
When you start to overload a slide…
And may begin to wonder…
What the hell 60 Pomeranians…
point per slide.overload a slide…
Your audience can get distracted…
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Limit one mainpoint per slide.
When you start to overload a slide…
And may begin to wonder…
What the hell 60 Pomeranians…Are doing in a
slideshow about
point per slide.overload a slide…
Your audience can get distracted…
slideshow about slideshows anyway
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And then your main point is lost.main point is lost.
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Tip #9
PLAY WITHPLAY WITHTYPOGRAPHY
It’s an easy way to spice up slides with text
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Content is what the text says; typography is how it appears. By manipulating attributes like
Typography
how it appears. By manipulating attributes like
color, font, size, weight, and positionyou can enhance the impact and visual interest
of your slides and create hierarchy.
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Impact
A quote splashed across the screen breaks up the breaks up the monotony and
looks interesting.
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Interest
By movingyou can
create
text around
interesting effectscreate
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By moving text aroundyou can create
Interest
interestingeffects
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Interest
By moving
you can createtext around
interesting effects
you can create
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Hierarchy
color, and placement of the text affects
Changing the type,
of the text affects
how it’s interpreted and the order in which it’s read.
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Tip #10
DON’TDON’TOVERDO IT
Remember white space
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Design like the Google
Not like Yahoo
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http://thedegreys.blogspot.com/
A slide can’t function right if there’s too much stuff on it.
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The white space that surrounds the object adds emphasis and gives the
page a clean, fresh feeling.
Credit: Ramzi Hashisho
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The white space that surrounds the object adds emphasis and gives the
page a clean, fresh feeling.
X X X X XX X X XX
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X Credit: Ramzi Hashisho
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Summary
1. Know your goal | make each slide count
2. Plan it out | in some detail
3. Avoid templates | they have the uglies4. Choose a color scheme | 4 colors, 1 accent4. Choose a color scheme | 4 colors, 1 accent5. Choose a font scheme | match tone
6. Choose a layout scheme | comprehension
7. Use images (wisely) | they’re more memorable
8. 15 words per slide | this slide had 16 words
9. Play with typography | impact, interest, hierarchy
10.Don’t overdo it | white space
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And remember…And remember…
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BREAK THE RULESdon’t be afraid to
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Edahn Small is a content manager and writer in Los Angeles, California.
About the author
Email: [email protected]: http://www.AskEdahn.comTwitter: @askedahn
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The End.The End.