進擊的 App 開發者 蔡松昇

!2014.10.02

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講師介紹

蔡松昇ck.camper@gmail.com

!M.S of CS B.S of EE

Mobile App Developer (iOS & Android)

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課程⼤大綱

1.從實習到進新創公司的⼼心路歷程 2.Why mobile? 3.Android, iOS 的⽐比較 4.App 團隊的結構 5.Startup v.s. Corporate 6.HCI

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[從實習到進新創公司的⼼心路歷程]

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朋友認為我在 爸媽認為我在 社會⼤大眾認為我在

客⼾戶認為我在 我認為我在 實際上我在

App Developer

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[Why mobile?]

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Why Mobile?

We Spend More Time On Smartphones Than Traditional PCs: Nielsen

http://www.nielsen.com/us/en/insights/news/2014/how-smartphones-are-changing-consumers-daily-routines-around-the-globe.html

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Why Mobile?

Mobile advertising revenue represented approximately 62% of advertising revenue for the second quarter of 2014, up from approximately 41% of advertising revenue in the second quarter of 2013.

http://investor.fb.com/releasedetail.cfm?ReleaseID=861599

Facebook’s Second Quarter 2014 Financial Highlights

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Why Mobile?

https://www.youtube.com/watch?v=jdpQir1sqiQ

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[Android v.s. iOS]

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台灣⾏行動裝置現況

資料來源:vpon 2014 Q2季報11

使⽤用 App 習慣的差異

資料來源:vpon 2014 Q2季報

Android iOS

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螢幕尺⼨寸越來越多

iPhone13

螢幕尺⼨寸越來越多

Android14

針對各⾃自平台的使⽤用者習慣做最佳化 (Dropbox)

Android iOS

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針對各⾃自平台的使⽤用者習慣做最佳化 (Instagram)

Android iOS

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[App 團隊的結構]

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App 團隊的結構

• 開發 • Product manager • App developer (iOS/Android) • Backend developer (if the App needs) • UI Designer • UX Designer

• ⾮非開發 • Marketing • Sales • Growth Hacker

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[Startup v.s. Corporate]

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Startup v.s. Corporate

Photo: Cover of the book “Cheating on Your Corporate Job: A Comic Look at the Startup Dream”

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[Human Computer Interaction]

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Human Computer Interaction (HCI)

Human–computer interaction (HCI) involves the study, planning, design and uses of the interaction between people (users) and computers. It is often regarded as the intersection of computer science, behavioral sciences, design, media studies, and several other fields of study.

- Wikipedia

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Human Computer Interaction (HCI)

http://blogs.wsj.com/japanrealtime/2014/09/24/iphone-6-screen-size-issue-solved-by-giant-thumb/

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Human Computer Interaction (HCI)

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~ END ~ !http://www.alphacamp.tw

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附錄

「⼯工欲善其事，必先利其器。」《論語・衛靈公第⼗十五》

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App 開發者必備⼯工具• 版本控管, 多⼈人協作: Github, Bitbucket

• 專案管理⼯工具： Trello, Asana, PivotalTracker

• 團隊溝通：Hipchat, Slack

• 客服⼯工具： UserVoice

• 閃退記錄：Crittercism, Crashlytics

• 3rd Party Library 管理：CocoaPods

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