1. 1. 102.10.102.10. 08 -- Chanrs@ms68.hinet.netChanrs@ms68.hinet.net 0955-2689970955-268997
2. 2. /
3. 3. MTP
4. 4. 2001.07- 2001.08- 2002.08- 2003.02- 2007.11- 2008.06- EAPs 2008.11- 2009.09-MBA 2010.01- 2010.07- TTQS 2011.10- 2012.01- -
5. 5.
6. 6. ??
7. 7. ( ) ( ) ( ) ( )
8. 8. (( )) 4p4p 4C4C
9. 9.
10. 10.
11. 11. Propose a Marketing Plan
12. 12. 5W2H What Why Who When Where How How much
13. 13. vs.vs.
14. 14.
15. 15.
16. 16. //
17. 17.
18. 18. 99 9 21
19. 19.
20. 20. Meetings Incentives Conventions Exhibitions MICE 98 98
21. 21. - (1/2) 2009 - ( ) 8 1 257 9 2 245 15 3 176 24 4 119 29 5 103 31 6 96 32 7 91 32 7 91 2008 35 79 2010 5 13 2010 5 13
22. 22. ( ) 5 1 119 10 2 96 11 3 90 19 4 76 22 5 72 24 6 67 25 7 64 28 8 58 2008 141 121 25 21 2009 - - (2/2) 2010 5 13 2010 5 13
23. 23. - / ( ) B2B ( ) ( ) 1 8,163,250 514 15,882 2 1,977,500 326 6,066 3 787,000 88 8,943 4 774,750 154 5,031 5 703,500 112 6,281 6 519,500 166 3,130 7 487,250 63 7,734 8 466,500 75 6,220 9 241,250 74 3,260 10 233,750 43 5,436 14,354,250 1,615 67,983 UFI 2009 2009 B2B 2010 6 29 2010 6 29
24. 24. -
25. 25.
26. 26. 1 2 1 2 3 5 1 3 6 .. 28 43 15
27. 27. 94 99 101 400
28. 28.
29. 29. (1) (1) - - 4 1 2 - ( )
30. 30. (1) (1) / / / / / /
31. 31. (2) (2)
32. 32. ( , PDA) E carbon footprint
33. 33. MICE MICE ECFAECFA
34. 34. MICE
35. 35. ECFA
36. 36. 1. 98 6 30 1 5 2. : 9 6-10 21 ECFA
37. 37. 99 7 1 99 7 1 99 7 1 99 7 1 - (1)
38. 38. - (2) ICCA 2009 2012 UFI Education Committee Education Focus Meeting UFI 24 2016 UFI UFI Open Seminar in Asia 2010 AFECA 2009 advisor
39. 39. 99 101 3 ( ) : ( ) 99 100 101 450,000 460,000 460,000 1,370,000 10,000 10,000 10,000 30,000 ( ) 5,000 5,000 5,000 15,000 ( ) 7,500 7,500 7,500 22,500 ( ) 213,100 273,690 265,010 751,800 685,600 756,190 747,510 2,189,300
40. 40. 99 3 99-101 192 99 40 125 99-101 390 99-101 45 9.7 99-101 13 99-101 2,560 99-101 129 99-101 2 5
41. 41. 1- (1/9) 99 100 101 1. (1.1) (1.1.1) (1.1.2) (1.1.3) (1.1.4) (1.1.5) (1.1.1) (1.1.2) (1.1.3) (1.1.4) (1.1.5) (1.1.1) (1.1.2) (1.1.3) (1.1.4) (1.1.5) (1.2) (1.2.1) 1 (1.2.2) (1.2.3) 6 (1.2.1) 1 (1.2.2) (1.2.3) 6 3 (1.2.1) 1 (1.2.2) (1.3) (1.3.1) 3 (1.3.1) 3 (1.3.1) 3 (1.4) (1.4.1) (1.4.1) (1.4.1)
42. 42. 1- (2/9) 99 100 101 2. / / (2.1) (2.1.1) 6 (2.1.1) 6 (2.1.1) 6 (2.2) (2.2.1) 43 (2.2.1) 44 (2.2.1) 45 (2.3) (2.3.1) 15 (2.3.1) 15 (2.3.1) 15 (2.4) (2.4.1) 120 / (2.4.2) 3 (2.4.3) 10 (2.4.1) 125 / (2.4.2) 3 (2.4.3) 10 (2.4.1) 130 / (2.4.2) 3 (2.4.3) 10
43. 43. 1- (3/9) 99 100 101 2. / / (2.5) (2.5.1) (2.5.2) (2.5.3) (2.5.1) (2.5.2) (2.5.3) (2.5.1) (2.5.2) (2.5.3) (2.6) (2.6.1) 400 (2.6.2) (2.6.3) (2.6.1) 400 (2.6.2) (2.6.3) (2.6.1) 400 (2.6.2) (2.6.3)
44. 44. 1- (4/9) 99 100 101 2. / / (2.7) (2.7.1) 4 (2.7.2) (2.7.1) 4 (2.7.2) (2.7.1) 4 (2.7.2) (2.8) (2.8.1) 1 8 32 (2.8.2) (2.8.1) 1 8 32 (2.8.2) 12,500 (2.8.1) 1 8 32 (2.8.2) (2.9) (2.9.1) (2.9.1) (2.9.1)
45. 45. 1 - (5/9) 99 100 101 3. (3.1) (3.1.1) (3.1.2) (3.1.1) MEET TAIWAN (3.1.1) (3.1.2) (3.2) (3.2.1) (3.2.2) (3.2.3) (3.2.1) (3.2.2) (3.2.3) (3.2.4) (3.2.5) 100 (3.2.1) (3.2.2) ICCA ICCA (Best Marketing Award) (3.2.3) (3.3) (3.3.1) (3.3.2) (3.3.1) (3.3.2) 100 (3.3.1) (3.3.2) 3 (3.4) (3.4.1) 1 (3.4.2) (3.4.1) 1 (3.4.2) (3.4.1) 1 (3.4.2)
46. 46. 1 - (6/9) 99 100 101 4. (4.1) (4.1.1) 1 (4.1.2) (4.1.3) (4.1.1) 1 (4.1.2) (4.1.3) (4.1.1) 1 (4.1.2) (4.1.3) (4.2) (4.2.1) 4 (4.2.2) 1 (4.2.3) 1 (4.2.4) (4.2.1) 5 (4.2.2) 1 (4.2.3) 1 (4.2.4) (4.2.1) 5 (4.2.2) 1 (4.2.3) 1 (4.2.4) 1
47. 47. 1 - (7/9) 99 100 101 4. (4.3) (4.3.1) (4.3.2) (4.3.3) (4.3.1) (4.3.2) (4.3.3) (4.3.1) (4.3.2) (4.3.3)
48. 48. 1 - (8/9) 99 100 101 5. (5.1) (5.1.1) (5.1.2) (5.1.3) (5.1.1) (5.1.2) (5.1.3) (5.1.1) (5.1.2) (5.2) (5.2.1) (5.2.1) (5.2.2) (5.2.1) 6. 6. 99 11 50% (6.1.1)99 11 1 (6.1.1) 7. (7.1) (7.1.1) (7.1.1) (7.1.1)
49. 49. 1 - (9/9) 99 100 101 8. (8.1) (8.1.1) ( PDA) (8.1.2) (8.1.3) (8.1.4) (8.1.1) PDA (8.1.2) (8.1.3) (8.1.1) (8.1.2) (8.1.3) (8.2) e (8.2.1) (8.2.2) 28 (8.2.1) (8.2.2) 28 (8.2.1) (8.2.2) 28 9. (9.1) (9.1.1) (9.1.2) (9.1.1) (9.1.2) (9.1.1) (9.1.2)
50. 50. 2- 98 99 100 101 25,834 27,704 29,574 31,444 13,815 14,815 15,815 16,815 39,649 42,519 45,389 48,259 98 99 100 101 120 125 130 135 B2B 54 62 64 66 69,000 73,140 77,528 82,180 69,640 71,960 74,312 76,770 138,640 145,100 151,840 158,950 60,303 30,000 32,000 35,000
51. 51.