10º ideias na laje - palestra principal // joão ramirez
DESCRIPTION
10º Ideias na LajePalestra principal:João RamirezTRANSCRIPT
![Page 1: 10º Ideias na Laje - Palestra Principal // João Ramirez](https://reader031.vdocuments.pub/reader031/viewer/2022012916/5578e8bcd8b42a5c5c8b4b9f/html5/thumbnails/1.jpg)
João Ramirez27/10/2011
![Page 2: 10º Ideias na Laje - Palestra Principal // João Ramirez](https://reader031.vdocuments.pub/reader031/viewer/2022012916/5578e8bcd8b42a5c5c8b4b9f/html5/thumbnails/2.jpg)
![Page 3: 10º Ideias na Laje - Palestra Principal // João Ramirez](https://reader031.vdocuments.pub/reader031/viewer/2022012916/5578e8bcd8b42a5c5c8b4b9f/html5/thumbnails/3.jpg)
![Page 4: 10º Ideias na Laje - Palestra Principal // João Ramirez](https://reader031.vdocuments.pub/reader031/viewer/2022012916/5578e8bcd8b42a5c5c8b4b9f/html5/thumbnails/4.jpg)
![Page 5: 10º Ideias na Laje - Palestra Principal // João Ramirez](https://reader031.vdocuments.pub/reader031/viewer/2022012916/5578e8bcd8b42a5c5c8b4b9f/html5/thumbnails/5.jpg)
![Page 6: 10º Ideias na Laje - Palestra Principal // João Ramirez](https://reader031.vdocuments.pub/reader031/viewer/2022012916/5578e8bcd8b42a5c5c8b4b9f/html5/thumbnails/6.jpg)
![Page 7: 10º Ideias na Laje - Palestra Principal // João Ramirez](https://reader031.vdocuments.pub/reader031/viewer/2022012916/5578e8bcd8b42a5c5c8b4b9f/html5/thumbnails/7.jpg)
![Page 8: 10º Ideias na Laje - Palestra Principal // João Ramirez](https://reader031.vdocuments.pub/reader031/viewer/2022012916/5578e8bcd8b42a5c5c8b4b9f/html5/thumbnails/8.jpg)
![Page 9: 10º Ideias na Laje - Palestra Principal // João Ramirez](https://reader031.vdocuments.pub/reader031/viewer/2022012916/5578e8bcd8b42a5c5c8b4b9f/html5/thumbnails/9.jpg)
![Page 10: 10º Ideias na Laje - Palestra Principal // João Ramirez](https://reader031.vdocuments.pub/reader031/viewer/2022012916/5578e8bcd8b42a5c5c8b4b9f/html5/thumbnails/10.jpg)
![Page 11: 10º Ideias na Laje - Palestra Principal // João Ramirez](https://reader031.vdocuments.pub/reader031/viewer/2022012916/5578e8bcd8b42a5c5c8b4b9f/html5/thumbnails/11.jpg)
![Page 12: 10º Ideias na Laje - Palestra Principal // João Ramirez](https://reader031.vdocuments.pub/reader031/viewer/2022012916/5578e8bcd8b42a5c5c8b4b9f/html5/thumbnails/12.jpg)
![Page 13: 10º Ideias na Laje - Palestra Principal // João Ramirez](https://reader031.vdocuments.pub/reader031/viewer/2022012916/5578e8bcd8b42a5c5c8b4b9f/html5/thumbnails/13.jpg)
![Page 14: 10º Ideias na Laje - Palestra Principal // João Ramirez](https://reader031.vdocuments.pub/reader031/viewer/2022012916/5578e8bcd8b42a5c5c8b4b9f/html5/thumbnails/14.jpg)
![Page 15: 10º Ideias na Laje - Palestra Principal // João Ramirez](https://reader031.vdocuments.pub/reader031/viewer/2022012916/5578e8bcd8b42a5c5c8b4b9f/html5/thumbnails/15.jpg)
![Page 16: 10º Ideias na Laje - Palestra Principal // João Ramirez](https://reader031.vdocuments.pub/reader031/viewer/2022012916/5578e8bcd8b42a5c5c8b4b9f/html5/thumbnails/16.jpg)
Uma historinha de empreendedor...
![Page 17: 10º Ideias na Laje - Palestra Principal // João Ramirez](https://reader031.vdocuments.pub/reader031/viewer/2022012916/5578e8bcd8b42a5c5c8b4b9f/html5/thumbnails/17.jpg)
![Page 18: 10º Ideias na Laje - Palestra Principal // João Ramirez](https://reader031.vdocuments.pub/reader031/viewer/2022012916/5578e8bcd8b42a5c5c8b4b9f/html5/thumbnails/18.jpg)
![Page 19: 10º Ideias na Laje - Palestra Principal // João Ramirez](https://reader031.vdocuments.pub/reader031/viewer/2022012916/5578e8bcd8b42a5c5c8b4b9f/html5/thumbnails/19.jpg)
![Page 20: 10º Ideias na Laje - Palestra Principal // João Ramirez](https://reader031.vdocuments.pub/reader031/viewer/2022012916/5578e8bcd8b42a5c5c8b4b9f/html5/thumbnails/20.jpg)
Circulo virtuoso do empreendedorismo
![Page 21: 10º Ideias na Laje - Palestra Principal // João Ramirez](https://reader031.vdocuments.pub/reader031/viewer/2022012916/5578e8bcd8b42a5c5c8b4b9f/html5/thumbnails/21.jpg)
Mitos e realidades• Empreendedorismo é para quem tem perfil de
empreendedor. (é nada, mentira!)
• Empreendedor é quem tem mais facilidade de lidar com o risco. (é mais ou menos isso mesmo)
• Empreendedores são seus próprios chefes (é nada, tem os investidores, sócios, funcionários, prestadores de serviços, parceiros de negócio, etc, etc, etc)
![Page 22: 10º Ideias na Laje - Palestra Principal // João Ramirez](https://reader031.vdocuments.pub/reader031/viewer/2022012916/5578e8bcd8b42a5c5c8b4b9f/html5/thumbnails/22.jpg)
Mitos e realidades
• Empreendedores trabalham mais tempo e mais duro do que profissionais em empregos tradicionais (hummmm... essa é verdade!)
• Empreendedores são estressados, não tem qualidade de vida e são infelizes. (meeeeentira! Se você gosta daquilo que faz, irá se divertir em qualquer situação)
![Page 23: 10º Ideias na Laje - Palestra Principal // João Ramirez](https://reader031.vdocuments.pub/reader031/viewer/2022012916/5578e8bcd8b42a5c5c8b4b9f/html5/thumbnails/23.jpg)
Mitos e realidades• Começar um novo negócio é arriscado e pode
acabar em falência. (é verdade. Pode mesmo. Vai encarar?)
• Dinheiro é o mais importante para começar um negócio. (Mentira! Mas, dinheiro ajuda e você vai precisar de algum...)
• Empreendedores precisam ser novos. (Tsc, tsc, tsc... Quem disse isso?)
![Page 24: 10º Ideias na Laje - Palestra Principal // João Ramirez](https://reader031.vdocuments.pub/reader031/viewer/2022012916/5578e8bcd8b42a5c5c8b4b9f/html5/thumbnails/24.jpg)
Empreendedorismona Amazônia...
![Page 25: 10º Ideias na Laje - Palestra Principal // João Ramirez](https://reader031.vdocuments.pub/reader031/viewer/2022012916/5578e8bcd8b42a5c5c8b4b9f/html5/thumbnails/25.jpg)
![Page 26: 10º Ideias na Laje - Palestra Principal // João Ramirez](https://reader031.vdocuments.pub/reader031/viewer/2022012916/5578e8bcd8b42a5c5c8b4b9f/html5/thumbnails/26.jpg)
![Page 27: 10º Ideias na Laje - Palestra Principal // João Ramirez](https://reader031.vdocuments.pub/reader031/viewer/2022012916/5578e8bcd8b42a5c5c8b4b9f/html5/thumbnails/27.jpg)
![Page 28: 10º Ideias na Laje - Palestra Principal // João Ramirez](https://reader031.vdocuments.pub/reader031/viewer/2022012916/5578e8bcd8b42a5c5c8b4b9f/html5/thumbnails/28.jpg)
![Page 29: 10º Ideias na Laje - Palestra Principal // João Ramirez](https://reader031.vdocuments.pub/reader031/viewer/2022012916/5578e8bcd8b42a5c5c8b4b9f/html5/thumbnails/29.jpg)
![Page 30: 10º Ideias na Laje - Palestra Principal // João Ramirez](https://reader031.vdocuments.pub/reader031/viewer/2022012916/5578e8bcd8b42a5c5c8b4b9f/html5/thumbnails/30.jpg)
![Page 31: 10º Ideias na Laje - Palestra Principal // João Ramirez](https://reader031.vdocuments.pub/reader031/viewer/2022012916/5578e8bcd8b42a5c5c8b4b9f/html5/thumbnails/31.jpg)
Mobilização Social
![Page 32: 10º Ideias na Laje - Palestra Principal // João Ramirez](https://reader031.vdocuments.pub/reader031/viewer/2022012916/5578e8bcd8b42a5c5c8b4b9f/html5/thumbnails/32.jpg)
![Page 33: 10º Ideias na Laje - Palestra Principal // João Ramirez](https://reader031.vdocuments.pub/reader031/viewer/2022012916/5578e8bcd8b42a5c5c8b4b9f/html5/thumbnails/33.jpg)
![Page 34: 10º Ideias na Laje - Palestra Principal // João Ramirez](https://reader031.vdocuments.pub/reader031/viewer/2022012916/5578e8bcd8b42a5c5c8b4b9f/html5/thumbnails/34.jpg)
![Page 35: 10º Ideias na Laje - Palestra Principal // João Ramirez](https://reader031.vdocuments.pub/reader031/viewer/2022012916/5578e8bcd8b42a5c5c8b4b9f/html5/thumbnails/35.jpg)
![Page 36: 10º Ideias na Laje - Palestra Principal // João Ramirez](https://reader031.vdocuments.pub/reader031/viewer/2022012916/5578e8bcd8b42a5c5c8b4b9f/html5/thumbnails/36.jpg)
![Page 37: 10º Ideias na Laje - Palestra Principal // João Ramirez](https://reader031.vdocuments.pub/reader031/viewer/2022012916/5578e8bcd8b42a5c5c8b4b9f/html5/thumbnails/37.jpg)
![Page 38: 10º Ideias na Laje - Palestra Principal // João Ramirez](https://reader031.vdocuments.pub/reader031/viewer/2022012916/5578e8bcd8b42a5c5c8b4b9f/html5/thumbnails/38.jpg)
![Page 39: 10º Ideias na Laje - Palestra Principal // João Ramirez](https://reader031.vdocuments.pub/reader031/viewer/2022012916/5578e8bcd8b42a5c5c8b4b9f/html5/thumbnails/39.jpg)
Como utilizar as redes sociais para mobilização social?
![Page 40: 10º Ideias na Laje - Palestra Principal // João Ramirez](https://reader031.vdocuments.pub/reader031/viewer/2022012916/5578e8bcd8b42a5c5c8b4b9f/html5/thumbnails/40.jpg)
![Page 41: 10º Ideias na Laje - Palestra Principal // João Ramirez](https://reader031.vdocuments.pub/reader031/viewer/2022012916/5578e8bcd8b42a5c5c8b4b9f/html5/thumbnails/41.jpg)
![Page 42: 10º Ideias na Laje - Palestra Principal // João Ramirez](https://reader031.vdocuments.pub/reader031/viewer/2022012916/5578e8bcd8b42a5c5c8b4b9f/html5/thumbnails/42.jpg)
![Page 43: 10º Ideias na Laje - Palestra Principal // João Ramirez](https://reader031.vdocuments.pub/reader031/viewer/2022012916/5578e8bcd8b42a5c5c8b4b9f/html5/thumbnails/43.jpg)
![Page 44: 10º Ideias na Laje - Palestra Principal // João Ramirez](https://reader031.vdocuments.pub/reader031/viewer/2022012916/5578e8bcd8b42a5c5c8b4b9f/html5/thumbnails/44.jpg)
![Page 45: 10º Ideias na Laje - Palestra Principal // João Ramirez](https://reader031.vdocuments.pub/reader031/viewer/2022012916/5578e8bcd8b42a5c5c8b4b9f/html5/thumbnails/45.jpg)
![Page 46: 10º Ideias na Laje - Palestra Principal // João Ramirez](https://reader031.vdocuments.pub/reader031/viewer/2022012916/5578e8bcd8b42a5c5c8b4b9f/html5/thumbnails/46.jpg)
![Page 47: 10º Ideias na Laje - Palestra Principal // João Ramirez](https://reader031.vdocuments.pub/reader031/viewer/2022012916/5578e8bcd8b42a5c5c8b4b9f/html5/thumbnails/47.jpg)
![Page 48: 10º Ideias na Laje - Palestra Principal // João Ramirez](https://reader031.vdocuments.pub/reader031/viewer/2022012916/5578e8bcd8b42a5c5c8b4b9f/html5/thumbnails/48.jpg)
![Page 49: 10º Ideias na Laje - Palestra Principal // João Ramirez](https://reader031.vdocuments.pub/reader031/viewer/2022012916/5578e8bcd8b42a5c5c8b4b9f/html5/thumbnails/49.jpg)
![Page 50: 10º Ideias na Laje - Palestra Principal // João Ramirez](https://reader031.vdocuments.pub/reader031/viewer/2022012916/5578e8bcd8b42a5c5c8b4b9f/html5/thumbnails/50.jpg)
![Page 51: 10º Ideias na Laje - Palestra Principal // João Ramirez](https://reader031.vdocuments.pub/reader031/viewer/2022012916/5578e8bcd8b42a5c5c8b4b9f/html5/thumbnails/51.jpg)
![Page 52: 10º Ideias na Laje - Palestra Principal // João Ramirez](https://reader031.vdocuments.pub/reader031/viewer/2022012916/5578e8bcd8b42a5c5c8b4b9f/html5/thumbnails/52.jpg)
![Page 53: 10º Ideias na Laje - Palestra Principal // João Ramirez](https://reader031.vdocuments.pub/reader031/viewer/2022012916/5578e8bcd8b42a5c5c8b4b9f/html5/thumbnails/53.jpg)
![Page 54: 10º Ideias na Laje - Palestra Principal // João Ramirez](https://reader031.vdocuments.pub/reader031/viewer/2022012916/5578e8bcd8b42a5c5c8b4b9f/html5/thumbnails/54.jpg)
![Page 55: 10º Ideias na Laje - Palestra Principal // João Ramirez](https://reader031.vdocuments.pub/reader031/viewer/2022012916/5578e8bcd8b42a5c5c8b4b9f/html5/thumbnails/55.jpg)
![Page 56: 10º Ideias na Laje - Palestra Principal // João Ramirez](https://reader031.vdocuments.pub/reader031/viewer/2022012916/5578e8bcd8b42a5c5c8b4b9f/html5/thumbnails/56.jpg)
![Page 57: 10º Ideias na Laje - Palestra Principal // João Ramirez](https://reader031.vdocuments.pub/reader031/viewer/2022012916/5578e8bcd8b42a5c5c8b4b9f/html5/thumbnails/57.jpg)
![Page 58: 10º Ideias na Laje - Palestra Principal // João Ramirez](https://reader031.vdocuments.pub/reader031/viewer/2022012916/5578e8bcd8b42a5c5c8b4b9f/html5/thumbnails/58.jpg)
![Page 59: 10º Ideias na Laje - Palestra Principal // João Ramirez](https://reader031.vdocuments.pub/reader031/viewer/2022012916/5578e8bcd8b42a5c5c8b4b9f/html5/thumbnails/59.jpg)
![Page 60: 10º Ideias na Laje - Palestra Principal // João Ramirez](https://reader031.vdocuments.pub/reader031/viewer/2022012916/5578e8bcd8b42a5c5c8b4b9f/html5/thumbnails/60.jpg)
![Page 61: 10º Ideias na Laje - Palestra Principal // João Ramirez](https://reader031.vdocuments.pub/reader031/viewer/2022012916/5578e8bcd8b42a5c5c8b4b9f/html5/thumbnails/61.jpg)
![Page 62: 10º Ideias na Laje - Palestra Principal // João Ramirez](https://reader031.vdocuments.pub/reader031/viewer/2022012916/5578e8bcd8b42a5c5c8b4b9f/html5/thumbnails/62.jpg)
![Page 63: 10º Ideias na Laje - Palestra Principal // João Ramirez](https://reader031.vdocuments.pub/reader031/viewer/2022012916/5578e8bcd8b42a5c5c8b4b9f/html5/thumbnails/63.jpg)
Desafio:
Esclarecer e mobilizar pessoas em torno da tramitação do Código
Florestal no Senado Federal
![Page 64: 10º Ideias na Laje - Palestra Principal // João Ramirez](https://reader031.vdocuments.pub/reader031/viewer/2022012916/5578e8bcd8b42a5c5c8b4b9f/html5/thumbnails/64.jpg)
Estratégia 1
Site de esclarecimento e mobilização
![Page 65: 10º Ideias na Laje - Palestra Principal // João Ramirez](https://reader031.vdocuments.pub/reader031/viewer/2022012916/5578e8bcd8b42a5c5c8b4b9f/html5/thumbnails/65.jpg)
![Page 66: 10º Ideias na Laje - Palestra Principal // João Ramirez](https://reader031.vdocuments.pub/reader031/viewer/2022012916/5578e8bcd8b42a5c5c8b4b9f/html5/thumbnails/66.jpg)
Estratégia 2
Fotos com artistas
![Page 67: 10º Ideias na Laje - Palestra Principal // João Ramirez](https://reader031.vdocuments.pub/reader031/viewer/2022012916/5578e8bcd8b42a5c5c8b4b9f/html5/thumbnails/67.jpg)
![Page 68: 10º Ideias na Laje - Palestra Principal // João Ramirez](https://reader031.vdocuments.pub/reader031/viewer/2022012916/5578e8bcd8b42a5c5c8b4b9f/html5/thumbnails/68.jpg)
![Page 69: 10º Ideias na Laje - Palestra Principal // João Ramirez](https://reader031.vdocuments.pub/reader031/viewer/2022012916/5578e8bcd8b42a5c5c8b4b9f/html5/thumbnails/69.jpg)
![Page 70: 10º Ideias na Laje - Palestra Principal // João Ramirez](https://reader031.vdocuments.pub/reader031/viewer/2022012916/5578e8bcd8b42a5c5c8b4b9f/html5/thumbnails/70.jpg)
![Page 71: 10º Ideias na Laje - Palestra Principal // João Ramirez](https://reader031.vdocuments.pub/reader031/viewer/2022012916/5578e8bcd8b42a5c5c8b4b9f/html5/thumbnails/71.jpg)
![Page 72: 10º Ideias na Laje - Palestra Principal // João Ramirez](https://reader031.vdocuments.pub/reader031/viewer/2022012916/5578e8bcd8b42a5c5c8b4b9f/html5/thumbnails/72.jpg)
![Page 73: 10º Ideias na Laje - Palestra Principal // João Ramirez](https://reader031.vdocuments.pub/reader031/viewer/2022012916/5578e8bcd8b42a5c5c8b4b9f/html5/thumbnails/73.jpg)
![Page 74: 10º Ideias na Laje - Palestra Principal // João Ramirez](https://reader031.vdocuments.pub/reader031/viewer/2022012916/5578e8bcd8b42a5c5c8b4b9f/html5/thumbnails/74.jpg)
Estratégia 3
Video-depoimentos
![Page 75: 10º Ideias na Laje - Palestra Principal // João Ramirez](https://reader031.vdocuments.pub/reader031/viewer/2022012916/5578e8bcd8b42a5c5c8b4b9f/html5/thumbnails/75.jpg)
(vídeo)
![Page 76: 10º Ideias na Laje - Palestra Principal // João Ramirez](https://reader031.vdocuments.pub/reader031/viewer/2022012916/5578e8bcd8b42a5c5c8b4b9f/html5/thumbnails/76.jpg)
Estratégia 4
Compartilhamento de conteúdo pelas redes sociais
![Page 77: 10º Ideias na Laje - Palestra Principal // João Ramirez](https://reader031.vdocuments.pub/reader031/viewer/2022012916/5578e8bcd8b42a5c5c8b4b9f/html5/thumbnails/77.jpg)
![Page 78: 10º Ideias na Laje - Palestra Principal // João Ramirez](https://reader031.vdocuments.pub/reader031/viewer/2022012916/5578e8bcd8b42a5c5c8b4b9f/html5/thumbnails/78.jpg)
Estratégia 5
Vigilia pelas Florestas com transmissão de maratona de
esclarecimento, em vídeo, pela Internet, durante 72 horas
ininterruptas
![Page 79: 10º Ideias na Laje - Palestra Principal // João Ramirez](https://reader031.vdocuments.pub/reader031/viewer/2022012916/5578e8bcd8b42a5c5c8b4b9f/html5/thumbnails/79.jpg)
![Page 80: 10º Ideias na Laje - Palestra Principal // João Ramirez](https://reader031.vdocuments.pub/reader031/viewer/2022012916/5578e8bcd8b42a5c5c8b4b9f/html5/thumbnails/80.jpg)
Resultados (até agora)
2 meses de campanha
![Page 81: 10º Ideias na Laje - Palestra Principal // João Ramirez](https://reader031.vdocuments.pub/reader031/viewer/2022012916/5578e8bcd8b42a5c5c8b4b9f/html5/thumbnails/81.jpg)
![Page 82: 10º Ideias na Laje - Palestra Principal // João Ramirez](https://reader031.vdocuments.pub/reader031/viewer/2022012916/5578e8bcd8b42a5c5c8b4b9f/html5/thumbnails/82.jpg)
![Page 83: 10º Ideias na Laje - Palestra Principal // João Ramirez](https://reader031.vdocuments.pub/reader031/viewer/2022012916/5578e8bcd8b42a5c5c8b4b9f/html5/thumbnails/83.jpg)
![Page 84: 10º Ideias na Laje - Palestra Principal // João Ramirez](https://reader031.vdocuments.pub/reader031/viewer/2022012916/5578e8bcd8b42a5c5c8b4b9f/html5/thumbnails/84.jpg)
![Page 85: 10º Ideias na Laje - Palestra Principal // João Ramirez](https://reader031.vdocuments.pub/reader031/viewer/2022012916/5578e8bcd8b42a5c5c8b4b9f/html5/thumbnails/85.jpg)
![Page 86: 10º Ideias na Laje - Palestra Principal // João Ramirez](https://reader031.vdocuments.pub/reader031/viewer/2022012916/5578e8bcd8b42a5c5c8b4b9f/html5/thumbnails/86.jpg)
... e pra terminar!
![Page 87: 10º Ideias na Laje - Palestra Principal // João Ramirez](https://reader031.vdocuments.pub/reader031/viewer/2022012916/5578e8bcd8b42a5c5c8b4b9f/html5/thumbnails/87.jpg)
![Page 88: 10º Ideias na Laje - Palestra Principal // João Ramirez](https://reader031.vdocuments.pub/reader031/viewer/2022012916/5578e8bcd8b42a5c5c8b4b9f/html5/thumbnails/88.jpg)
08 e 09 de novembro
Empreendedorismo DigitalComo ganhar dinheiro na Internet
www.ecommerceschool.com.br