11 �  MISTAKES  YOU  SHOULD  AVOID  INVESTIGATING  A  FRANCHISE  

They  Assume  That  the  Franchisor  Is  Trying  To  SELL Them  A  Franchise:  

1.

BUT  Good Franchise Companies  Make  Candidates  Qualify  To  Own  Their  Franchise    

They  ASSUME  That  All  Franchise  OpportuniJes  Are  Valid,  Profitable  

&  "Approved"  By  Somebody:  2.

BUT  This  AssumpJon  Isn’t  True.  The  marketplace  makes  these  decisions.    YOU ALWAYS HAVE TO DO YOUR HOMEWORK!  

They  Don't  Keep  Their  IniJal  Dreams  Burning

Brightly      

3.

THEY  NEED  TO  Keep Investigating! If  there  is  a  roadblock  you  can’t  get  around,  seek  advice  from  the  Franchisor  

They  CONFUSE  "GeVng  InformaJon"  With  "Making  A  Commitment"    

4.

BUT  Good Franchisors Will  Encourage  The  Exchange of Information  To  See  If  There’s  A  Match  

All  Their  INVESTIGATION  Is  Done  Behind  Their  Computers  

5.

BUT  

Personal Communication  Cannot  Be  Replaced    

They  Don't  INVESTIGATE  PotenJal  Problems  Thoroughly  

6.

THEY  NEED  TO…    

Evaluate!  Talk  to  ExisJng  Franchisees  And  Take  Notes!  

They  Don't  VISIT THE HOME OFFICE When  Opportunity  Is  Available  To  Them  

7.

THEY  NEED  TO  Take Full Advantage  of  The  Franchise  Company’s  Discovery  Day  

They  RUSH  Into  a  Decision  or  DAWDLE  To  Go  Ahead  With  the  Purchase  

8.

THEY  NEED  TO  Keep a Steady Pace  to  Your  InvesJgaJon  While  Keeping  Contact  With  Franchisor    

They  Don’t  ASK QUESTIONS  About  Themselves  

9.

THEY  NEED  TO  Ask Questions Like:  What  Am  I  Looking  For  in  a  Business?  Can  I  Build  Equity  With  This  Franchise?  

10.

They  DON’T CHECK OUT Financing  Sources  

THEY  SHOULD…  Talk  with  your  franchise  consultant.    Consider ALL possible sources of financing

INSTEAD  

Do  Not  Quit  and  Do  Not  Get  SNIOP’D (SuscepJble  to  the  NegaJve  Influence  

of  Other  People)  

12.