1. 2008. 5 ( ) ( ) ( )( )( )( )( )( )( )( ) ( )( )( )( )( P&D )( )

2. , , , . 2000 OSMU(One Source Multi Use) . , , CEO . , , . , , . , , . , . 2008 5 3. 4. iii. 1. , , , 2. , , ( ) , , , 5. iv 3. , , , , , 4. Puy du Fou 5. , , , , , , 6. v , , , , , 6. , 3 , . , 3 , . , LG , . . . 7. vi 3 , . , . , DB , . DB , , , , , , , , , 8. vii 1 1 1 3 2 4 3 5 4 5 2 7 1 9 1. 9 2. 11 3. 14 2 15 1. 15 2. 16 3. 17 3 18 1. 18 2. 18 3. 20 4. 21 5. 22 6. 22 4 25 1. 25 2. 32 3. 33 9. viii 3 43 1 45 1. 45 2. 50 2 52 1. 52 2. 57 4 59 1 61 1. 61 2. - 62 3. 63 2 65 1. - 65 2. -Puy Du Fou 67 5 69 1 71 2 72 3 74 4 74 1. 75 2. 77 6 79 1 81 10. ix 1. 81 2. 82 3. 90 2 92 1. 92 2. 3 95 3. 98 4. 101 5. 104 7 109 1 111 1. 111 2. 113 2 116 121 11. x (2-1) 11 (2-2) 12 (2-3) 13 (2-4) 13 (2-5) 22 (2-6) 25 (3-1) 47 (3-2) 49 (4-1) 68 (5-1) 74 (5-2) 74 (6-1) 81 (6-2) () 82 (6-3) () 84 (6-4) () 85 (6-5) () 86 (6-6) () 86 (6-7) 90 (6-8) 90 (6-9) 91 (7-1) 115 12. xi (1- 1) 5 (2- 1) 9 (2- 2) 14 (2- 3) CT 16 (2- 4) OSMU 17 (2- 5) 4 21 (2- 6) 23 (2- 7) 23 (2- 8) 24 (2- 9) 25 (2-10) 32 (2-11) 32 (2-12) - 33 (3- 1) 47 (4- 1) 62 (4- 2) 63 (4- 3) 65 (4- 4) 66 (4- 5) Pou Du Fou 68 (5- 1) 72 (5- 2) 75 (5- 3) 77 (6- 1) 93 (6- 2) 3 96 (6- 3) 99 13. xii (6- 4) 101 (7- 1) 113 (7- 2) 115 (7- 3) 116 14. 1 1 2 3 4 15. 1 31 1 . 1790 3 . . . . . , . = . . , . , , . , (homo narran) (, 2001) . . , . . , 16. 4 . . . , , , 3 . , ,, , ., , , . , , .2 3 ., , , . , . , . 17. 1 53 . , , , , , .4 1-1 . (1-1) 18. 2 1 2 3 4 19. 1 92 . 2-1 , .(2-1) 1 1. . 1999 , 31 . . . , . , . 20. 10 , . . , . , ,, . , . . . . , , . , . , , . . , , , 21. 2 11 . , , , , . , . . .2. 1) , 2-1 .(2-1) : : : : : : : () : : ), , 2004. 22. 12 2) 2-2 .(2-2) , , , , , , () , ), , 2004.3) , , , , (), , (), ( ), , .4) , , , , , . , , , , .5) 2-3 , , 23. 2 13 . . . , , . .(2-3) , , , , , , , , , , , , , , , , , , , , , ), , 2008.5) , . , , 2-4 .(2-4) ()() (), () 24. 14 (2-4) () () () ()() () () () 581012 ) (www.tour.go.kr).3. . , 2-1 . < > < > < > < > ), 2007 .(2-2) 25. 2 15 , , . , . . . , . .2 1. ( Archetype) ( Original form) () . , 21 . . . 21 . . () 26. 16 .2. One Source Multi Use Window . . PDAMP3 IT . . .), , 2002.(2-3) CT 27. 2 17 . .3. , . .One Source Multi Use (one source) (multi use) OSMU . OSMU 2-3 , . ), , 2007. (2-4) OSMU 28. 18 3 1. , . storytelling . , , . tell . ing , . . story , . . . . , .2. , . (Entertainment) . (Education) (Edutainment) 29. 2 19 . . . . (Story-telling) . () , , . . , . . . , . . () . , . , . . . , . , . 30. 20 . . , . .3. 1) , . , , TV . , .2) , . , . . .3) . , () 31. 2 21 , , , TV . .4) (interaction) (interaction) . .4. 2-5 . ), . (2-5) 4 32. 22 , . , (adaptation) . , . , . , .5. , , , 2-5 .(2-5) CF ), , 2005.6. 1) 33. 2 23. , . . 2-6 . > , ), . (2-6) 2) . 2-7 , .), .(2-7) 34. 24 , , . OSMU OSMU , .3) , , . , . , . , 2-8 . ), . (2-8) 35. 2 254 1. , 2-9 , . (2-9) 1) . , ( ) . . , , , 2-6 .( 2-6) Story tell ing 36. 26 ( 2-6) () ()), , 2008. , . . , . , . . . , , . . , , . . . . , , . 37. 2 27 , . . . . . . , . . . (host-created contents) (guest-created contents) . . , . . . . . 38. 28 , .2) (1) , . . . . , , . , () . . , . () . 39. 2 29() , .(2) , . Fesenmaier(1997) , . () . Gunn & Var(2002) , , . () , () . . . () . 40. 30 , . , , . , , , , , , , , , , , , . . () . () () .(3) , , . . 41. 2 31 . . . . . . , . () . .(4) (interactive) (Inter-) (Active) , . . . ( 2-9 ). () . 42. 32 (good story) . StorytellingListening Story Maker TellerListenerStoryMedia ViewerStoryInteractive MediaUser ), , 2005. (2-10) 2. . . , , 2-11 . ), .(2-11) 43. 2 33 , . . , , .3. 2-11 . ( ) / / , , , / / / , / / / / ), .(2-12) -1) (1) ( ) . . , 44. 34 . . . .(2) . , , , ( ) . . . , , , , , , , .(3) . . . 45. 2 35 . . ( ) .(4) ( ) . , . () . . . . . , . .2) . (Ham et al.,2005). 46. 36 (1) . . .(2) . , . . .(3) , . .(4) . . .3) (1) , . 47. 2 37 , .(2) . , . . , . . . ., . . , , , . . , .(3) , ? , , . . . . 48. 38 , , , , . . . , , , .4) (1) ( ) , . . . . . . . 49. 2 39(2) , . . , , . . . . . . , , , , .(3) , . , . . , . , , . . . 50. 40 (4) . , . . . , . . . .(5) . . . . . 51. 2 41(6) , . , . . . , . .(7) . . . . , . , .(8) (on-line storytelling) (digital storytelling) . , . 52. 42 ., . , , . . . . . , . . PDF PPT , MS-word MS-excel . , . , , 3 . , . Live Cam . VR . . 53. 31 2 54. 3 453 1 1. 1) (1) 2008 , , , 4 . , . , , . , 08 4 , . () , , , ( ) , , , . 55. 46 (2) 2008 4 . (Only One) . , . , , , 2008 10, 2008 12 . , ., ( ) , DMZ . , . , , , . , , Walking City . , .2) . ( ) 56. 3 47 . 3-1 .(3-1) 3) (1) 3-1 2002 2006 4 504 , 160 .(3-1) (20022006) 20022003 2004 20052006 39 224534 20160 15,000 7,000 12,00012,000 4,400 50,400), 2 ()(20072011), 2007. 280 3,500 160 , 60 .(2) , , 57. 48 . . . , . , . , , . . , . , ( ) . . , , , , . , . 58. 3 49 . , . 4) , , , , . 2006 ,2006 9 , , , . CD , . 2007 , , 3 () 2007 . , . 3-2 .(3-2) 2006 59. 50 (3-2) () , 2007 2. 1) , 2008 , 1( ) 14 150( 10 ) . , , , , ( ) ( ) . , . , , . , 2007 . , , , , 60. 3 51 . , , , , .2) , ,, . , . DB .3) 1 8000 () . 2008 5 20 , 1 8000 () . TV , . , . 61. 52 2008 3 4 2 6 . 3, 2, 4, 3, 8, 5 25 , BI, BI, .2 1. 1) (1) . 4 , (Tanya Seghatchian) . , 2008 TV . , . 2010 2007 10 2007 29 , . , 62. 3 53 , . (News Corp.) 6 5 (MySpace) , 1 (Comcast) 2008 . , (Sam Zell) (Tribune) 2008 2007 .(2) , (Touch-tainment) . , LG , , . , . (EATertainment) , . , . (digilog), , Human-oriented .2) (1) , . (Artience=Art+Science) . 63. 54 , 3040. (Slow Adaptor)(Slow Sumer) , . , , 80 , 30,40 . , . . ( ) . , . . , , UCC . , . , (Wii) , , , , . , , , , . UEC(urban entertainment center) . 64. 3 55 , . Health-up , . , DS, (brain-on), IQ , KBS , SBS . () () . , () , . , () , ( User Interface , , ) . , . (soft city) , , , , 17 .(2) , .MBC , KBS , SBS , , , . 65. 56 , . , . , , (WOW) , 4 , , () . 2007 () , . , . , , . , . , . , . , , , . , . , , . 66. 3 57, CT .2. 1) 2000 , , 3000 58% 30% .2004 244 3000 . 2 , , . .2) . , , , . . , . 67. 58 . .3) 1955 . , , . .4) . . . . . . 68. 4 1 2 69. 4 614 1 1. 2003 915 2004 3 30 MBC . . . , . . . , , . . , , TV , . , , (OST), , . 4-1 . 70. 62 (1 )(2 ) - (4-1) 2. . . MT, 2002 1 14 2002 3 19 KBS . . 27 2002 67 , 2003 85 , 2007 160 . . , , 71. 4 63 . . , . . - (4-2) 3. 1,000m 1,000 . , . , 72. 64 . , , , , , . , . ()()() , () () . 4 . , . . 21 . , . . 2 . (Mento) . 73. 4 65 (4-3) 2 1. - (John Ronald ReuelTolkien) , 1 , 2 ,3 3 . (Sauron) . . , . , . , 50 . 74. 66 , . . (OST)DVD . Multiuse . . . 3 , , . (1 ) (2 ) - 1,2,3 : , , (4-4) 75. 4 672. Puy du Fou Puy du fou 25 30 . 17931795 . 1978 22 600 Puydu fou . 40ha 4 (3 , 10 , 13 , 15 ) 4 (1000, 18 , 1900 ) . 23ha (Cinescenie) 3,000 . (Puyfolais) . fabula plot () . (). ------ . . magic , Puy du Fou Prparez-vous voyager dans letemps . 76. 68 (4-1) . . . . . , , , . . . , . . . . , . . . .), , 2007. Puy Du Fou Puy Du Fou- - (4-5) Puy du Fou 77. 5 1 2 3 4 78. 5 715 1 . . , . . . , . , . . , , , . 5-1 . 79. 72 (5-1) 2 , , 4 . 1 Puy du Pou 1790 . . , Puy du Pou . - . Puy du Pou . 2 80. 5 73 CF . . . 3 . . , 2000 179 3 2004 233 . 4 . . . . . . Puy du Pou . 81. 74 (5-1) PUY DU POU ( 1) ( 2), ( 3) ( 4)3 . (, 2008) () . , , .(5-2) , , , , , , , , , , , , , , , , , , ( ), ( ), ( ), ()4 , , , , , . 82. 5 75 1 2 .1. 1( ) , 5-2. , , () , , (5-2) 1 , , . , . , , . , . , 83. 76 . 2 , . . 3 . , . 4 3 . . , . 5 . , , . , , . , . 5 , . 84. 5 772. 2(, ) 5-3 . , , , , , , (5-3) , , , . 2 1 , 85. 78 . . . , . 7 . . 8 . 1 . , . 1 . 86. 6 1 2 87. 6 816 1 1. 6-1 , , , , .(6-1) , , , 88. 82 2. 1) , , , , , , , , .(1) . 6-2 , , .(6-2) () , () ( ( ) 89. 6 83( 6-2) () () , , () () (2) 6-3 , , . , . , . 90. 84 (6-3) () (3) . , .(4) 6-4 100 , , . 91. 6 85(6-4) () 3.15 , 3.1 , , Cool summer 92. 86 (5) . , 6-5 .(6-5) () (, 12) (, 21) (, 6 )(, 114)(, 10) (, 73) (, 68) (, 26) (, 25) (, 7)(6) , , , , .(6-6) () ( ) ( ) 4.3 ( ( ) ) 93. 6 87(6-6) () () () ( ) () () () () () () , ()() ( ) () () ()( ) 94. 88 (6-6) () () ()() () ()( )() ()() , ( ) ( ) , , (7) , . 95. 6 89, .(8) , ., , . , 19(1232) , , , 7(1398) 5 .(9) .2) 6-7 . 19 . , 96. 90 , , , 5 .(6-7) 19 : : : : : , , , : ( ) (2) ( 15) ( 18) ( 39) ( 114)2. 1) 6-8 . , , . .( 6-8) : STX : KAI 97 50 97. 6 912) , 6-9 . 12 , , , .(6-9) 2 , 22 : : : () 14 10 16 98. 92 (6-9) () 29 4 3 ( ) 13 10 24 8 4 055-1330 2 1. 1) . , 99. 6 93 , . , , ., , . , . 2007 , 43, 87, 21 . , 2006 40 , 2007 80 . , . - (6-1) 100. 94 2) (1) . , 1940 . , . , . ,1 2 1 . , . . . , . , . .(2) , . , , . 101. 6 95(3) , . , , .(4) , .(5) . , .2. 3 1) LG 3 . , , . , , , , ()) . , , LG , , , . 102. 96 LGGS ,, (6-2) 3 2) (1) , . . . , LG . 3 20 , , , . , 1921 . 103. 6 97 , . (LG ) () . () , () () 2 () 6 () . () () , () . () , () , , LGGS () . , 2007 11 7 4 3 . . 3 .(2) LGGS . , , 20 . 104. 98 (3) , .(4) . , .(5) . 4 , .3. . , . , . , . 105. 6 99 (1 ) (6-3) (1) . (), () . , () , , . , 106. 100 . , 120,000 , . , , , 2007 50 . . . , , .(2) . , , .(3) , . , .(4) , , .(5) , . 107. 6 1014. . 1945 , . , . , . . , . - 1945 6.25 (6-4) 108. 102 (1) . 1950 . . 1945 . . 2006 1 1945 1950 . 1945 . 1930 1960 70s, . 45 . . . 8 . . . 3 . 109. 6 103 . 16 (2007) 6% . 2002 400% 2002 45.4% .(2) () . . .(3) . .(4) .(5) 110. 104 . . . .5. 3 , . , , . , . , , .1) (1) , . , , , , , , , , 6.25 111. 6 105 . 8 8 2 . 1 . , . 3 4km . , , , 19 . 4 (1,010m) . . 8 5 8( 1321) () , . , , , , . 3, 2, 2 , 5, . 6 , . 7 112. 106 , , . , 20 , . 1 , , . 8 767m . . ()()()()()()() . , . . , . . 3 5 , 34% . 4 , 2006 137 .(2) , . 113. 6 107(3) , .(4) . , .(5) . , . , , . 114. 7 1 2 115. 7 1117 1 1. 1) DB DB . DB . , . , . . . . DB .2) DB . , . . 116. 112 , . . . , . . , . , .3) . , , . , , ( : ) , .4) , , , , , 7 , , . , , . 117. 7 113 , . Case 1 Case 2 (7-1) 2. 1) . , ( ) , 118. 114 ( ) , . , , . , . , .2) , , . , . , . , , RTO , 7-1 , . , . 119. 7 115(7-1) - - - 7-2 .(7-2) 3) . , , , . , . , , 120. 116 . , 2007 10 . , , , .(7-3) 2 , . , , 121. 7 117 . . , , . , , , , . , . , . , , . , . 2000 , . . , . . 122. 123. 121[], , 2007. , , 2005., , 2006., , 2005., 2 (), 2007., 2008 ., , 2002., , 2004., , 2007., OSMU : , 2006., : , 2006., 3D : KOCCA , 2007., , 2006., , 2005., , 2007., 31 , 2007., . , , 2007., - ., , 2006. , , 2007. 124. 122 Fog, K., Budtz,C,B. Yakaboylu, Storytelling: Branding in PracticeSpringer-Berlag, Berlin Hiderberg, New York, 2003.Gartner, W.C The image information process. Journal of traveltourism marketing.Kim, H. Schliesser, J, Adaptation of Storytelling to Mobile EntertainmentService for Site-Specific Cultural and Historical Tour, 2007.Qiongli, W, Commercialization of digital storytelling: An integrated approachfor cultural tourism, the Beijing Olympics and wireless VAS, 2006.Umaschi, MCassell, Storytelling System: Constructiong the Interface of theInterface, 1997.Woojin Lee, Ulrike Gretzel, Stories as Imagery-Evoking CommunicationStrategies for Online Tourism Marketing, 2006. (www.tour.go.kr) (tour.geoje.go.kr) (tour.gcgn.go.kr) (gntour.com) (visit.goseong.go.kr) (tour.gimhae.go.kr) (www.tournamhae.net) (tour.masan.go.kr) (tour.miryang.go.kr) (www.toursacheon.net) (tour.sancheong.ne.kr) (tour.yangsan.go.kr) (tour.uiryeong.go.kr) (tour.jinju.go.kr) (tour.jinhae.go.kr) (www.cng.go.kr/culture05) 125. 123(chlife.changwon.go.kr) (tour.hadong.go.kr) (www.visitkorea.or.kr) (tour.haman.go.kr) (tour.hygn.go.kr) (culture.hc.go.kr) (culture.hc.go.kr)UTOUR (www.utour.go.kr) 126. 2008 5 25 2008 5 31 152(:641-060)152 Joongang-ro, Changwon, Gyeongnam 641-060Tel(055)239-0148. Fax(055)266-2079Homepage : www.gndi.re.krISBN 978-89-8351-185-0-93320 . . .