12 global business model (gbm) topics: simply organize and present ideas for projects in healthcare...

12 Global Business Model (GBM) Topics Simply Share, Capture, Organize, Present, and Evaluate Any Project Idea

1. Product/Service/Tool/Experience/Posi?oning (Output)

2. Customer Job-‐To-‐Be-‐Done (Value Proposi?on/Requirements/Aspira?on/Mission)

3. Customers/Consumers & Problems

4. Customer Rela?onship Management

5. Retailers/Channels/Intermediaries

6. Process/Strategy/Ac?vi?es

7. Internal Resources (Team/Infrastructure)

8. Suppliers/Partners/Inputs

9. Cost (Pain/Disadvantages/Risks)

10. Revenue (Delight/Advantages/Opportuni?es)

11. Environment

12. Learning

This work is licensed under the Crea?ve Commons A@ribu?on-‐NonCommercial-‐ShareAlike License. #NELB. Dr. Rod King. [email protected] & hIp://businessmodels.ning.com & hIp://twiIer.com/RodKuhnKing

Example: 12 Global Business Model (GBM) Topics for “Google Glass” Project Simply Share, Capture, Organize, Present, and Evaluate “Google Glass” Project Idea: Will Project Have Minimum Viable Customers?

1. Product/Service/Tool/Experience/Posi?oning (Output) Google Glass


“Seamless and empowering computer/plaPorm: Photo; Videos; Maps; Search; Internet …”


Luxury users who consider pocket or desktop computers as “bulky” App Developers Security Professionals 4. Customer Rela?onship Management

Community of Early Adopters Promo?on-‐Compe??ons 5. Retailers/Channels/Intermediaries

Online Mail Delivery Retail Stores 6. Process/Strategy/Ac?vi?es

Closed/Open/Co-‐Innova?on Prototyping Viral Marke?ng Story Management 7. Internal Resources (Team/Infrastructure)

Google’s Team/Management Brand IP IT Infrastructure Facili?es 8. Suppliers/Partners/Inputs

OEM Manufacturers Venture Capitalists: KPCB; Andersen & Horowitz App Developers Android Carriers 9. Cost (Pain/Disadvantages/Risks)

Supplies; Staff; Facili?es Hard to fold or store Short ba@ery life High cost (price) Social Discomfort Switching Costs Privacy Concerns

10. Revenue (Delight/Advantages/Opportuni?es) US$1,500 per item Instantly accessible smartphone func?onali?es Killer apps First-‐mover advantage Blue Ocean Industry

11. Environment

Suppliers of (wearable) computers Users of (wearable) computers Ubiquitous compu?ng DIY Economy Evolu?on of computers/eyeglasses Sharing Economy Social Media/TV

12. Learning

What and how does Google con?nuously learn (to create customers, profit, or shared value)?


1. Product/Service/Tool/Experience/Posi?oning (Output) What (prototype or complete) product/service/tool/experience does your organiza?on offer to customers? What 3 core benefits does your (prototype or complete) product/service/tool/experience bring to customers?


What are 3 core problems that customers are trying to solve when they use your product/service/tool? What are customers’ goals/objec?ves/tasks/value when they use your product/service/tool: what needs or aspira?ons are customers trying to fulfill? Where and when do customers use your product/service/tool? What are obstacles, barriers, or constraints to customers effec?vely using your product/service/tool?


How would you describe the profile (persona) of your most important customer/consumer: posi?ves/nega?ves? 4. Customer Rela?onship Management

How do you maintain or enhance rela?onships with customers so that you can con?nuously engage, acquire, and retain them? 5. Retailers/Channels/Intermediaries

How is your product/service delivered to customers? 6. Process/Strategy/Ac?vi?es

What is your key process or innova?ve strategy for building product/service/tool as well as gaining compe??ve advantage in the marketplace? 7. Internal Resources (Team/Infrastructure)

What are your key resources including team, technology, and infrastructure for achieving your value proposi?on or customer’s job-‐to-‐be-‐done? 8. Suppliers/Partners/Inputs

Who are key suppliers, strategic alliances, partners, and inputs that help in delivering on value proposi?on for customers? 9. Cost (Pain/Disadvantages/Risks)

What are the main sources of cost (pain/disadvantages/risks) in your organiza?on? 10. Revenue (Delight/Advantages/Opportuni?es) What are the main sources of revenue (delight/advantages/opportuni?es) in your organiza?on?

11. Environment

Who are your main compe?tors and complementors? What do you consider as the most important trends affec?ng the aIrac?veness of your industry and marketplace?

12. Learning

What processes and tools are you using for con?nuously learning about condi?ons in your marketplace, industry, community, and organiza?on?


Tip Answer each ques?on on a S?cky (Post-‐It) Note or an Index Card

Environment Business Model (Supply Chain)

“No Entrepreneur Le^ Behind (NELB)” Movement Freely copy and share this Global Business Model (GBM) Checklist

Global Business Model (GBM) Checklist Simply Share, Capture, Organize, Present, and Evaluate Any Project Idea

Global Business Model (GBM) Topics

1 Product/Service/Tool/Experience/ Posi?oning (Output)

2 Customer Job-‐To-‐Be-‐Done (Value Prop./Req./Aspira?on/Mission)

3 Customers/Consumers & Problems

4 Customer Rela?onship Management

5 Retailers/Channels/Intermediaries

6 Process/Strategy/Ac?vi?es

7 Internal Resources (Team/Infrastructure)

8 Suppliers/Partners/Inputs

9 Cost (Pain/Disadvantages/Risks)

10 Revenue (Delight/Advantages/Opportuni?es)

11 Environment

12 Learning

12 Global Business Model (GBM) Topics: Matrix Format (Blank) Simply Share, Capture, Organize, Present, and Evaluate Any Project Idea


Global Business Model (GBM) Topics PAST (As Was/Done/History)

PRESENT (As Is/Doing/Today)

FUTURE (To Be/To Do/Someday)

1 Product/Service/Tool/Experience/ Posi?oning (Output)

2 Customer Job-‐To-‐Be-‐Done (Value Prop./Req./Aspira?on/Mission)

3 Customers/Consumers & Problems

4 Customer Rela?onship Management

5 Retailers/Channels/Intermediaries

6 Process/Strategy/Ac?vi?es

7 Internal Resources (Team/Infrastructure)

8 Suppliers/Partners/Inputs

9 Cost (Pain/Disadvantages/Risks)

10 Revenue (Delight/Advantages/Opportuni?es)

11 Environment

12 Learning

12 Global Business Model (GBM) Topics for the Past/Present/Future (Kanban Board) Simply Share, Capture, Organize, Present, and Evaluate Any Project Idea
